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Shonali Burke of Shonali Burke Consulting speaks with D S Simon’s President & CEO, Doug Simon, about her upcoming panel at the Capital Communicator’s Convergence in Communication Conference that will be taking place March 28 in Arlington, VA. Shonali’s panel will be speaking about PR measurements and research.
“One of the most important things we all have to do for our clients and organizations is show that we are helping the business and work towards its objectives.”
“A lot of times what happens is folks focus so much on the strategy or the tactics, but they don’t incorporate measurement. Or, they start to come up with all of the tactics without even thinking about what the strategy is going to be.”
“We hope to start a conversation about where PR measurements and research have been, where they are now, and where they’re going, especially when it comes to the setting and maintaining of standards of measurement and evaluation in public relations. That’s an area in which our industry has historically lagged a bit.”