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After presenting at the PR News Social Media Summit with Taste of Tech, Kathryn Scheaffer, Senior Associate Brand Manager at Mondelez International for the Ritz brand, in conversation with Doug Simon, explains how social media is not free when utilized properly by a brand or organization.
Kathryn’s 3 Key Takeaways on Social Media
1) Social media is not free. In order to be successful, you have to spend time and resources against channel strategy and content development.
2) Since social media is not free, you want to be selective about the platforms you promote your brand on.
3) Don’t be a friend. Be your brand. Amplify your brand’s voice and the role you play in a consumer’s life.