Silvia Davi, Chief Communications Officer for Equities.com stopped by the D S Simon Media studio to discuss spokesperson best practices with Doug Simon, CEO of D S Simon Media and Founder of The SPOKEies™. Silvia offers her top three tips for being an effective spokesperson and the importance of establishing leaders of emerging growth companies as influencers.
“Most importantly, understand and know your core messages. Never have more than three. But be very well-versed in your key organizational messages.”
“I think it’s very important to not only make statements, but to have supporting facts or statistics or anecdotes that will make you a credible spokesperson.”
DOUG SIMON: So what are your tips for being the most effective spokesperson you can be?
SILVIA DAVI: That’s a great question. And I have three effective tips. One, most importantly, is to understand and know your core messages. Never have more than three. But be very well-versed in your key organizational messages.
The second one to keep in mind is that it’s not a one size fits all. So you really need to be very well-aware of the platform. Are you giving a sales presentation? Are you giving a keynote? Are you doing a broadcast interview or a print interview? Understanding that will help you be a more effective communicator. And, lastly I think it’s very important to not only make statements, but to have supporting facts or statistics or anecdotes that will make you a credible spokesperson.
DOUG SIMON: And that’s a great point that you make– is you’ll be one of the judges and a member of the advisory board for the SPOKEies™ that trust and authenticity are crucial.
SILVIA DAVI: It’s more crucial than ever to make sure that you are stating the facts and that you have a track record. Brands are very much focused on promoting their business. However, if you don’t have any research or findings, it’ll be very hard to be effective.
DOUG SIMON: Now, as a leader of an emerging growth company, how important is that you get out there and become an influencer?
SILVIA DAVI: It’s incredibly important early stage because it can help make or break your long-term brand. So I would say it’s very important to work with a coach, making sure that you’re very much aligned, and that you’re communicating what that strategy and what those messages are to your organization so that it’s a tight message.
There’s a lot of skeptics early on when you’re a smaller organization. And so your track record and how you convey those messages will be more important than a regular, more established brand.
DOUG SIMON: And just being able to win a SPOKEie I think, would be a type of stamp of approval on a leader of a company.
SILVIA DAVI: Absolutely. I think it’s a brilliant concept. And I commend you for starting it. I think it’s so important. And sometimes, there’s not as much emphasis on how you convey your message and the long-term and short-term impact it could have on your overall bottom line.
So I think in general, it’s great to be making sure that that’s very much a part of the process. Early-stage companies, however, need to prepare and do that more than a longer term, established company. So I think it’s a good indicator of how they’ll do down the line.
DOUG SIMON: Thanks for your great tips. And thanks for being with us.
SILVIA DAVI: Thank you for having me.