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SPOKEies™ University with Silvia Davi

Silvia Davi, Chief Communications Officer for Equities.com stopped by the D S Simon Media studio to discuss spokesperson best practices with Doug Simon, CEO of D S Simon Media and Founder of The SPOKEies™. Silvia offers her top three tips for being an effective spokesperson and the importance of establishing leaders of emerging growth companies as influencers.

Key Quotes: 

“Most importantly, understand and know your core messages. Never have more than three. But be very well-versed in your key organizational messages.”

“I think it’s very important to not only make statements, but to have supporting facts or statistics or anecdotes that will make you a credible spokesperson.”

 

INTERVIEW TRANSCRIPT

DOUG SIMON: So what are your tips for being the most effective spokesperson you can be?

SILVIA DAVI: That’s a great question. And I have three effective tips. One, most importantly, is to understand and know your core messages. Never have more than three. But be very well-versed in your key organizational messages.

The second one to keep in mind is that it’s not a one size fits all. So you really need to be very well-aware of the platform. Are you giving a sales presentation? Are you giving a keynote? Are you doing a broadcast interview or a print interview? Understanding that will help you be a more effective communicator. And, lastly I think it’s very important to not only make statements, but to have supporting facts or statistics or anecdotes that will make you a credible spokesperson.

DOUG SIMON: And that’s a great point that you make– is you’ll be one of the judges and a member of the advisory board for the SPOKEies™ that trust and authenticity are crucial.

SILVIA DAVI: It’s more crucial than ever to make sure that you are stating the facts and that you have a track record. Brands are very much focused on promoting their business. However, if you don’t have any research or findings, it’ll be very hard to be effective.

DOUG SIMON: Now, as a leader of an emerging growth company, how important is that you get out there and become an influencer?

SILVIA DAVI: It’s incredibly important early stage because it can help make or break your long-term brand. So I would say it’s very important to work with a coach, making sure that you’re very much aligned, and that you’re communicating what that strategy and what those messages are to your organization so that it’s a tight message.

There’s a lot of skeptics early on when you’re a smaller organization. And so your track record and how you convey those messages will be more important than a regular, more established brand.

DOUG SIMON: And just being able to win a SPOKEie I think, would be a type of stamp of approval on a leader of a company.

SILVIA DAVI: Absolutely. I think it’s a brilliant concept. And I commend you for starting it. I think it’s so important. And sometimes, there’s not as much emphasis on how you convey your message and the long-term and short-term impact it could have on your overall bottom line.

So I think in general, it’s great to be making sure that that’s very much a part of the process. Early-stage companies, however, need to prepare and do that more than a longer term, established company. So I think it’s a good indicator of how they’ll do down the line.

DOUG SIMON: Thanks for your great tips. And thanks for being with us.

SILVIA DAVI: Thank you for having me.