Steve Crescenzo, President of Crescenzo Communications, discusses ways to promote authenticity to a blog with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the Ebay & Ragan Communications Social Media Revolution Conference.
Some of Steve’s VlogViews:
“Corporate communications implies stiff, third person, passive voice, a lot of buzz words, a lot of platitudes. What the audience demands as they get younger and younger, and they get used to reading blogs and myspace pages, is more conversational style writing.”
“A lot of communicators are doing podcasting for the first time, they’re blogging, they’re helping their executives blog. They are not perfect when they start. They’re learning as they go, making mistakes, stubbing their toe. But they are getting better. These are new tools for all of us. So I think it’s important to just get started and get going.”