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Phyllis Ershowsky, founder and owner of PKE Marketing & PR Solutions, speaks with Doug Simon of D S Simon at the PRSA Counselors Academy Conference in Key West, FL, about how working in a smaller market, with smaller businesses, calls for a unique blend of traditional and social elements.
“Most of our clients are used to traditional media, getting their news releases out in the paper or doing special events. So what we’re doing is when we have articles published in the local newspaper, we are using them as content on their website. We’re linking them to their Facebook pages, and we’re getting them out on a different level, and creating that exposure for them.”
“We have to work with a smaller number of media, and smaller businesses, and yet give them a higher profile, and make them more global.”