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CEO Thought Leadership Series from Trade Show

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Susan Higgins Joins D S Simon as Sr. Manager, Media Relations

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Susan Higgins is the newest member of the D S Simon team! After 20 years as a freelance Media Specialist, Susan expands both D S Simon’s healthcare and media teams as Sr. Manager, Media Relations.

Susan sat down with Doug Simon, D S Simon’s President & CEO, to tell us what she has learned throughout her career and to share some tips when pitching a healthcare story.

Sue’s Tried and Tested Tips for Pitching Healthcare:

– You need to know the medical industry! You’re contacting medical producers and reporters who are almost as knowledgeable as doctors and nurses, so you need to know what’s going on with the medical and pharmaceutical world yourself.

– Know what stories your media contact has recently covered.

– Bring the  producers/reporters experts they themselves couldn’t find. Otherwise they can do the story without you.