Tel: 212.736.2727 news@dssimonmedia.com PR’s Top Pros Talk…COVID – Alyssa Garnick Alyssa Garnick, Founder of Agean Public Relations Alyssa Garnick, Founder of Agean Public Relations, discusses how consumer brands are increasingly propelling positivity and optimism, even during Coronavirus. She provides examples of passion brands and commodity brands who had gained permission to play in the current environment, sparking creativity, brand love and engagement and sales. Alyssa also shares her thoughts on if there is any place for stunts from
Tel: 212.736.2727 news@dssimonmedia.com PR’s Top Pros Talk…COVID – Kym White Kym White, Senior Vice President & Chief Communications Officer at CVS Health Kym White, SVP & Chief Communications Officer at CVS Health, discusses the challenges of integrating communications for multiple businesses under one cohesive brand. Kym also shares with us her experience of taking on a new leadership role amid the ongoing pandemic. Having been on both the agency side at Edelman and now the client side
Tel: 212.736.2727 news@dssimonmedia.com PR’s Top Pros Talk…COVID & Social Justice – Damon Jones Damon Jones, Chief Communications Officer at Procter & Gamble Damon Jones gives us a behind-the-scenes look at the communications strategy at the company as the COVID pandemic unfolded. He discusses the film “The Choice” which Procter & Gamble created as a way to help people have the necessary and often uncomfortable conversations about race. Damon is the first person of color to
Tel: 212.736.2727 news@dssimonmedia.com PR’s Top Pros Talk COVID – Gil Bashe Gil Bashe Managing Partner, Finn Partners Global Health Practice, on Transparency + Timeliness = Trust Transparency + Timeliness = Trust. This equation is crucial for businesses and communicators as they transform due to the accelerated change brought on by COVID. Will these changes be permanent? Gil shares his take for communicators and shares insight into the tidal wave of change within our healthcare system. He also addresses the importance
Tel: 212.736.2727 news@dssimonmedia.com PR’s Top Pros Talk COVID – Lisa Ross Lisa Ross, COO of Edelman US and President of Edelman DC: See Something. Do Something. Lisa emphasizes the importance of taking action in this moment – especially regarding the dramatic effects of COVID-19 on historically-marginalized communities. She notes the responsibility for brands to be serving and solving, rather than selling. And she notes that, despite low marks for all four institutions studied in Edelman’s