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CEO Thought Leadership Series from Trade Show

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The Art and Analytics of Brand Storytelling

Richard McGill Murphy, Editor in Chief of HP.com Global Marketing, joins Doug Simon, President and CEO of D S Simon on VlogViews to offer insights into how HP is using data to drive brand storytelling. From the AirPR PR Tech Awards.

Richard’s VlogViews:

“Marketing is about data, increasingly it is about using data to inform really good storytelling.”

Who is the audience for the content you create:

“Who is this going out to? Is it going out to the C-Suite, to the IT decision maker, to people in general?  All that informs the kind of stories you tell and the way you tell them.”

More information:

LinkedIN: Richard McGill Murphy

Twitter: @DSSimonDoug

Website: HP.com