Richard McGill Murphy, Editor in Chief of HP.com Global Marketing, joins Doug Simon, President and CEO of D S Simon on VlogViews to offer insights into how HP is using data to drive brand storytelling. From the AirPR PR Tech Awards.
“Marketing is about data, increasingly it is about using data to inform really good storytelling.”
Who is the audience for the content you create:
“Who is this going out to? Is it going out to the C-Suite, to the IT decision maker, to people in general? All that informs the kind of stories you tell and the way you tell them.”
LinkedIN: Richard McGill Murphy