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CEO Thought Leadership Series from Trade Show

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The Art of Selecting the Right Spokesperson

In today’s fast-moving world of the 24-hour news cycle and social media, companies are finding it tougher to choose the right person to represent their product or brand. Whether it’s a YouTube video, Satellite Media Tour, podcast or traditional radio, selecting the right talent for these channels is integral to disseminating your message to a targeted regional group or worldwide audience.


Getting your video to the public isn’t as easy at it may seem. How is it positioned? Are you pitching the right market? Is it even marketable? All of these questions are important, especially with numerous television outlets and social media channels to get the message out properly.