Forum Produced by Milestone Marketing
Doug Simon (@DSSimonDoug) , CEO and Owner of D S Simon Media spoke with Ted Ryan (@TedRyan64), Director of Heritage Communications for The Coca Cola Company at The Corporate Anniversary Forum about Coca Cola’s landmark anniversary celebrations including the 100th anniversary of the iconic Coca Cola bottle.
Some of Ted’s VlogViews:
“The message house is critical to anything that we do. You have to have your story, you have to have your key elements. For the coke bottle, we want to reignite passion for the coke bottle, that’s the overarching and then from there you determine how you’re best going to do it. The message house helps you pull together your story and then your activation and tactical plan based on that.”
“Focus on your message, focus on your story and determine the story as it applies to your business. We wanted to drive people, to re-ignite a passion for the Coca Cola bottle so everything we did focused on art, fashion, music and design. Those are core elements that people can relate to…if you stick to your core, you know what you want to accomplish and you have your target, that’s half the battle.”
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