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CEO Thought Leadership Series from Trade Show

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The Growing Role of Earning Media in the Communications Mix

Anna Marie Johnson Teague from Dawson, Murray, Teague Communications

Recorded at the Editor Showcase, Modern Moms Conference.

Some of Anna Marie’s Views:

In the current economic market we have to look at targeted and cost effective ways to earn media for our clients. For Verizon Foundation’s Thinkfinity which is a website it makes a lot more sense for us to go after online media because there’s direct click-through to the site and people can experience those wonderful resources immediately.

*Disclosure: D S Simon presented on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate in the next Editor Showcase in October.

Go to www.editorshowcase.com for more information and mention D S Simon for the discount.