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Jeff Rodengen, one of the most prolific authors of non-fiction in American history, spoke with Doug Simon, D S Simon, at The Corporate Anniversary Forum, on the importance of documenting your company’s history and how that knowledge can be used cross-platform.
Why you should be documenting your corporate history:
1. Books take a long time, a year and a half to two years. If you want to include a published book as a part of your corporate anniversary, plan early.
2. Once you have a book, it is a very useful tool for executives for recruiting in all disciplines and for marketing.
3. An approved manuscript can be utilized cross-platform. This is the go-to for your company history. You have collected information, images, etc. so take these valuable tools and turn into a promotional corporate video.