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CEO Thought Leadership Series from Trade Show

To learn more about this initiative or how we can help extend the reach of your next campaign, fill out the form below.

The Public Relationships of Stories: Context, Connection and Alternative Storytelling Techniques

The practice of public relations for years depended on rational storytelling of facts, stats and proof points that aligned with key messages and were broadcast and told through third party mass media.

The social Web brings to the forefront the value of public relationships that are now build through direct connections with business’ stakeholders –investors, customers, employees and communities of interest. Today, these public relationships require stories that are relevant, contextual and ones that can build deeper connections with stakeholders.

 

This webcast featured corporate social media pioneers Scott Monty and Richard Binhammer, along with digital, social and strategic video innovator Doug Simon.