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Lisa Alonge, Founder of Milestone Marketing and the visionary leader behind The Corporate Anniversary Forum, which featured IBM, Steelcase, Citi and others, spoke with Doug Simon, D S Simon, about how the forum came to be and why companies need to be leveraging these once-in-a-lifetime opportunities.
Lisa’s tips on how to successfully celebrate your corporate anniversary:
1. Getting started early is key. Time is an asset. Lose track of time and push things off and this fantastic opportunity becomes a liability.
2. Gather the information you need and find your community of professionals that are experts at anniversaries and what they do. Use these resources to find the strongest narrative for your company.
3. “This is some of the most important work that a company will do, as defined by resources of time and money. It’s important, and it comes around once in a lifetime, and yet, there is no university, no place to go to convene, to listen and learn from your peers who have been there and have those pearls of wisdom. That is why the Corporate Anniversary Forum was developed.”