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CEO Thought Leadership Series from Trade Show

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Tips from JetBlue’s Social Media Strategist

Morgan Johnston, Manager Corporate Communications, Social Media Strategist, JetBlue, spoke with D S Simon’s Doug Simon at the PR News Social Media Conference about JetBlue’s successful social media campaigns and how you can take some of the same steps for your own organization.

Successful Social Strategies for Your Organization, from the guy behind JetBlue’s:

  • Social media is something anyone can do no matter the size of the organization, so long as you have the passion and interest in engaging with your customers.
  • Pay attention to people on social media that are discussing topics relevant to your business and get involved with these conversations.
  • Encourage your employees to join or lead conversations on social media as well.