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CEO Thought Leadership Series from Trade Show

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Tom Coyne, Coyne PR

Tom Coyne, CEO of Coyne PR, gives his advice on social media strategy for pubic relations professionals. Recorded at the Silver Anvil Awards.

Some of Tom’s VlogViews:

“You’ve seen PR grow deep in social media…I’ve seen companies literally grow in double digit rates, simply just based on their social media work. They’re doing it right, they’re doing it smart, and I think it’s a great opportunity for PR to own the whole next generation of media.”

“You have to really be honest, especially in social media….You got to be willing to answer the tough questions from consumers. The second thing you want to keep in mind, what does your client want to get out of it? Are they looking to sell product, get to know consumers, looking for consumer feedback?…The next step to me is always measurement…it’s even more important to be constantly measuring, because you get live updates in real time, which can change strategy.”

“Don’t ever forget that the people you are dealing with in social media are people. Give them respect you’d give a New York Times reporter. Listen as much as you talk and you’re going to have a great relationship with a blogger or a community or someone you’re getting to know in business.” email: tcoyne@coynepr.com