Ken Wincko, SVP Marketing at PR Newswire and Doug Simon, President & CEO of D S Simon, discuss how your brand can drive growth through the use of analytics when planning your next campaign. From the AirPR PR Tech Awards.
“A lot of organizations from a marketing and PR perspective don’t really think about is the role of technology and analytics. Thinking about new ways to utilize PR to drive revenue and growth for the company.”
“We have been able to build content that aligns with the buyer’s journey in a multi-channeled way using earned media channels like PR and social that combine with other channels to drive our growth.”
“There is a great use for PR from the content marketing perspective. It is the pull versus the push. If you use your own thought leadership content and distribute it through a network, you can actually get engagement with buyers and key influencers.”