Martin Waxman, President of Martin Waxman Communications, and Doug Simon, President & CEO of D S Simon, discuss the value of video in earning media and why trust continues to be an issues for the public relations industry.
“Trust is a big issue for our industry. What a failing for the profession. Why aren’t we there to do our job and help them (journalists).”
“I think too often PR people think of earned media as earned print media or earned broadcast media, but there is a lot of value in earned digital media.”
“How much more data do we need to see to understand the opportunity in video and using video as earned media.”