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CEO Thought Leadership Series from Trade Show

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WHAT ARE THE KEYS TO THRIVING IN THE HEALTHCARE PR SPACE?

To Link To Post: http://www.vlogviews.com/myraborshoffcook/

Jim O’Reilly, Regional Vice President of D S Simon Productions, spoke with Myra Borshoff Cook, founder of Borshoff Communications at the 2013 PRSA Health Academy Conference.

Myra’s Vlog Views:

“I think that for the agency it’s all about engagement, and I learned a long time ago that even though I was the founder I was not the queen of the agency and that other people needed to be involved and not just in the delivery of services to clients but also in the overall running of the agency.  So, we have people that are involved in all different aspects, whether or not it’s their specific job or not.  I think that that has made the biggest difference and Indianapolis as a city is terrific and has attracted many many young people who see it as a growing vibrant community.”

“We have been in the business of working with health care institutions for as long as we have been in business.  We also have had the good fortune to work with Eli Lilly, a large prominent organization, not just here but around the world and so we have had great opportunities to learn about the importance about healthcare and healthcare delivery systems.”