FADI YAISH, Regional ECD, Impact BBDO UAE speaks with Mike Bako of D S Simon Media from the NY Festivals.
“There were more brave clients this year. I’m not talking about just good, award-winning ideas, I’m talking about clients who took a leap of faith with their agency to deliver outstanding creative work for that is so impactful and effective for their business.”
“It doesn’t matter that it takes time, what matters is that we get there, and we are getting there. I think it’s a good base, and the more agencies of the world and clients of the world do brave work the more clients and agencies will be doing it. These amazing, brave pieces of work didn’t come from the expected areas, agencies, or networks, they came from different parts of the world, from different agencies around the world and from different business sectors. This was the most interesting part of it all.”
“Creativity is coming from different sectors so it’s more contagious. If someone does something, the people that are most concerned with what is done will be asking themselves “why can’t I do the same?” This is how every person, every corporation, every entity, pushes the others. When somebody does it, then its good for everyone else because one after another starts raising the bar.”