Doug Simon, President and CEO of D S Simon Productions, spoke with Richard Pesce, Senior Manager of Social Media and Digital Communication for Capital One, at PR News’ The Big 3 Conference about how the companies creates authentic brand ambassadors through its social associates program.
Richard Pesce’s VlogViews:
“We encourage them to use their own voice because it comes across more authentic. We want them to make the content we are giving them and put it in their own words and share it with their network.”
“People want to hear from humans. They don’t want to see a logo all the time in their news feed.”
“We partnered with legal, we partnered with HR and compliance. We work with them to make sure as a brand, as a company, they are comfortable with the information we share.”
“For us it falls into three pillars. Our community involvement, sponsorships and information about Capital One being a great place to work.”