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Will Hillary Blow It?

That’s the question as the campaign enters its final phase. Of course there’s been extensive coverage about the public’s distrust of Hillary and her challenge to overcome this but how is she addressing that in her communications style? This came up with her recent health incident on September 11th. It was also seen when she recently switched to a newer plane and invited media on board.

Doug Simon (@DSSimonDoug), President and CEO of D S Simon Media discusses Hillary Clinton’s recent media missteps and how she can improve her communications style.

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VIDEO TRANSCRIPT:

Doug: Will Hillary blow it? I’m Doug Simon of D S Simon Media, and welcome to the video blog. That’s the question after Labor Day as the campaign enters its final phase. Of course there’s been much coverage of her huge challenge with her high numbers of not being trusted. But how is she addressing that in her communications style. Not particularly well. And one classic example is when she recently switched to a newer plane and invited media on board. Here is what she said to them.

Hilary: I am so happy to have all of you with me. Have you missed us? I’ve been just waiting for this moment.

Doug: I’m so happy to have all of you with me. I’ve been just waiting for this moment, she said, with a touch of sarcasm that might have worked well with the journalists who were assembled there, but to those outside who are seeing this on video, their clear message was, she’s not telling the truth. Her sarcasm doesn’t travel through the medium of television, just exacerbating the problem. And you wonder, do her communications advisers share this with her? She needs to improve her casual communications and here’s a simple way she could have handled that with the flight instead of having that exchange that she did.

Simply, welcome aboard. Glad that you’re here. We’re going to be working closely together these next two months and I’m going to make myself even more accessible to you. It’s so important the job you do, communicating the message about the future of America. That’s so important to me. Have a great day. Would have been a lot more effective.

A second challenging communication point is could she possibly lose voters because of the Clinton Foundation? And this was her caution, where her caution of playing it out, running out the clock could be coming back to haunt her. Instead, she should be doubling down on the value that the Clinton Foundation has been provided– climate change, economic development, health, improving the lives for girls and women. These are going to be the core values of her presidency and she should come out and say that instead of letting the foundation turn into another issue of trust. Will she change? Will people tell her what she needs to do? Will she accept that advice? Is she capable? Time will tell.