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CEO Thought Leadership Series from Trade Show

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WINNING COMMUNICATION TECHNIQUES FROM A SUPER BOWL WINNING EXECUTIVE

To Link To Post: http://www.vlogviews.com/baltimoreravens

Doug Simon, President and CEO of D S Simon Productions, speaks with Kevin Byrne, Senior Vice President of Public & Community Relations for the Super Bowl Champion Baltimore Ravens, at a recent PRSA-NCC event about winning communications techniques.

Kevin Byrne’s VlogViews:

“Players have an agent and players want to create their own brand but we want them to fit within the team. You need to work with players, especially those with bigger brand names to remember Ravens first, team first, secondarily; whatever else you want to say.”

“If we want credibility on our site it has to reflect the good and the bad. We want people to come to our site <strong>(<a href=”http://www.baltimoreravens.com/” target=”_blank”>BaltimoreRavens.com</a>)</strong> before they go to ESPN, Washington Post or the Baltimore Sun. We want to make our website as valuable as we can.”

“Trying to keep everyone on the same page is important and part of that is having players care about each other.”