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CEO Thought Leadership Series from Trade Show

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With Ad Budgets Tightening, Influencer Marketing Offers an Alternative

The front page of today’s Wall Street Journal heralded a major decrease in ad spending by some of the world’s largest consumer goods companies. As concerns emerge about the effectiveness and trustworthiness of digital ad placements, more consumer goods firms are turning towards influencer marketing to reach their key audiences.

Doug Simon, Founder & CEO of D S Simon Media, gives his take on alternative approaches communicators should be considering including the importance of turning internal leaders into influencers for their organizations. Watch.