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CEO Thought Leadership Series from Trade Show

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Communication Strategies for Changes to Obamacare

Doug Simon, CEO of D S Simon Media, says there are two phases to make sure your voice is heard.

Phase 1: Is it going to be, Repeal and Replace, Repeal and Delay or just a tweak to the existing Obamacare?

Phase 2: Steer clear of appearing as part of the partisan divide. Even though your position will likely fall on one side or the other.

New York Times article that covered that lobbyists are nervous and hesitant to engage, fearing Trump.

Crisis Plan if Trump Attacks Your Brand

Individual corporations are being singled out for criticism by Donald Trump. Doug Simon, CEO of D S Simon Media, says if you need to activate your crisis plan, it’s too late.

What should you do?

Don’t take him on. You can’t match his firepower.

You need to be proactive.

Be more ambitious in and how you’re approaching the media, telling more compelling stories to different audiences so you have a strong base.

You need to get out in front of potential issues or you’re going to be fighting with a very weak crisis communications plan.

New York Times article that covered key point to put a crisis plan together.

Trump’s Twitter: Nothing to Rant About

It’s not the medium. It’s the message. Doug Simon, CEO of D S Simon Media says if you don’t like Trump, it’s dumb politics and dumb journalism to rant about his Twitter use. He’s got history on his side.

FDR was criticized for using radio and then hailed as a genius.

JFK and Reagan used television to great advantage.

Obama used social media to reach millennials.

“If you don’t like Donald Trump, praise Twitter. But bury him for the content and meaning of his messages and actions.”

From the archive: Will Trump’s PR Advantages pave the way for him to the White House? That’s the question Doug Simon asked on May 4, 2016. Guess the Clinton campaign didn’t take his advice.

Happy Holidays From D S Simon Media!

We wanted to wish you a Happy Holidays! We are giving thanks and expressing gratitude to our clients, partners and friends by giving to causes our team actively engages with.

All the best in 2017!

Using Social Media to Lead Your Team Through a Crisis

Elizabeth Rosenberger of D S Simon Media, spoke with Rachel Racoosin (@rachelracoosin), Senior Digital Strategist for LEVICK at the PR News Media Relations Conference in Washington, D.C., about leading employees and senior leaders through media firestorms.

In today’s vlog post, Elizabeth spoke with Rachel Racoosin, Senior Digital Strategist for LEVICK about how to lead your organization’s social media messaging in a crisis, taking the right steps to prepare for a crisis, bringing emotion to the conversation through video and how to implement a dark site for your company.

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Do You Know How to Pitch to the Media?

Doug Simon (@DSSimonDoug), CEO of D S Simon Media spoke with Michael Smart (@MichaelSmartPR) of Michael Smart PR at the PR News Media Relations Conference in Washington, D.C., about how to craft email pitches to the media.

In today’s vlog, Doug spoke with Michael Smart of Michael Smart PR about writing the right email to pitch your product/story to outlets, how video content can help sell the pitch, and some interesting ways to create pitches to outlets.

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Obama’s Comedy Writer, Funny or Die’s David Litt Talks CEO Humor

To be or not to be funny…

Doug Simon (@DSSimonDoug), CEO of D S Simon Media spoke with David Litt (@DavidLitt), former comedy speechwriter (along with 6 others) for President Obama and current head writer/producer for Funny or Die, Washington, D.C. (@FunnyorDie), at the PR News Media Relations Conference in Washington, D.C., about how to pick the right moment to be funny for your CEO or the executive of your company.

In today’s vlog post, Doug spoke with David Litt who was the former speechwriter (along with 6 others) for President Obama and current head writer/producer for Funny or Die, Washington, D.C., about when to choose the right time to be funny during a speech or presentation and when not to be. David mentions that it is more comfortable for a CEO or executive to have jokes or funny lines throughout the speech instead of a punchline at the end of it.

 

Side note: One of Doug’s vlogs from 2012 was featured on Funny or Die. Don’t worry, he’s not quitting his day job. Take a look here.

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Protecting the NFL Players in a Crisis

Doug Simon (@DSSimonDoug), CEO of D S Simon Media spoke with George Atallah (@GeorgeAtallah), Assistant Executive Director & External Affairs for NFL Players Association at the PR News Media Relations Conference in Washington, D.C., about leading your organization’s messaging in a crisis.

In today’s vlog post, Doug spoke with George Atallah, Assistant Executive Director & External Affairs for NFL Players Association, about his role in communications for the NFL Players Association. He discussed the issue of concussions and the challenges faced by labor union leadership, workplace safety, post career health benefits and more.

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Earned Media Throughout the Election

Doug Simon (@DSSimonDoug) of D S Simon Media speaks about how your brand can win by using similar marketing strategies that were used throughout the election process.

The campaign demonstrated the power of earned media. For the first time in years, the candidate outspent during both the primary and general election campaign won. Donald Trump mastered earning media with social media. Can you?

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MICHAEL SMART AND DOUG SIMON, PRSA 2016 INTERNATIONAL CONFERENCE

D S Simon Media (@DSSimon) CEO Doug Simon (DSSimonDoug) speaks with the founder of Michael Smart PR, Michael Smart (@michaelsmartpr) about his proven methods of successfully pitching journalists and becoming a master of media relations.

At this years PRSA International Conference, D S Simon Media CEO, Doug Simon, met with Michael Smart, head of Michael Smart PR, to discuss ways to improve your media pitches and how to get over the “I feel like a pest” syndrome. Michaels three tips: Know your target, dig for gold, and bring a sense of urgency. Doug and Michael take a closer look at these steps and provide examples of how a company can use them to their benefit in today’s edition of VlogViews.

 

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