D S Simon regularly updates our clients on noteworthy industry trends and new service offerings. By submitting this form, you allow us to send you updates and information as relevant.
CEO Thought Leadership Series from Trade Show

To learn more about this initiative or how we can help extend the reach of your next campaign, fill out the form below.

Trump will be President if 2016 is 1980

Will Trump “trump” Hillary similarly to how Reagan defeated Jimmy Carter in 1980? On the day of the presidential debate, new polls reflect nearly a tie between Trump and Clinton. Taking a closer look, the parallels are undeniable.

Similarities Include:

A third-party challenge

An unlikable Democrat

A “dangerous” Republican

A feeling America is on the wrong track

Nearly identical campaign slogans

Use this link to share: http://bit.ly/2cQEzMV

THE CORPORATE ANNIVERSARY FORUM: LISA ALONGE, FOUNDER OF MILESTONE MARKETING AND THE CORPORATE ANNIVERSARY FORUM

Forum Produced by Milestone Marketing

Doug Simon (@DSSimonDoug), CEO of D S Simon Media got a chance to speak with the founder and organizer of The Corporate Anniversary Forum, Lisa Alonge (@MilestoneLisa). Lisa outlined key takeaways of the forum and how organizations can effectively maximize their anniversary celebrations.

Some of Lisa’s VlogViews: 

“Time is your biggest asset and you can’t get it back when that clock ticks. Everything needs time to percolate, these are big conversations, this is a complex, one-time opportunity to really propel your brand forward and those conversations cannot be rushed.”

“I like to say you can glance back but you don’t stare, a digression that anniversaries give you permission…to look back at your founding principles. You must do that to understand your story. That reveals the soul of your company.”

Use this link to share: http://bit.ly/29CXUTn 

 

THE CORPORATE ANNIVERSARY FORUM: CARMEN FERRIGNO OF SAINT-GOBAIN

Forum Produced by Milestone Marketing

Doug Simon (@DSSimonDoug), CEO at D S Simon Media caught up with Carmen Ferrigno (@SaintGobain), Vice President of Communications at Saint-Gobain at The Corporate Anniversary Forum. Saint-Gobain recently celebrated its 350th anniversary, and Carmen shared with us some advice for achieving that kind of longevity.

Some of Carmen’s VlogViews: 

“The biggest thing is to realize that this is about the future. You can use the past to reference who you are and where you’re going but ultimately, you’ve got to pivot. So, the ability to set that context, and then move toward who you are and who you’re going to be is really the purpose of it.”

“I think the idea of doing favors and helping people, putting yourself in their positon is the most important relationship management to a live scene. If you go into this trying to help other people, you’re going to have a wealth of goodwill. You’re never going to know when you need it. But when you do it will be there, and that’s the bank you’ve been building.”

Use this link to share: http://bit.ly/29I0SIh

THE SCIENCE OF CHANGING PEOPLE’S MINDS WITH CHRIS GRAVES OF OGILVY PUBLIC RELATIONS

Doug Simon (@DSSimonDoug), CEO at D S Simon Media spoke with Chris Graves (@CGraves), Global Chairman at Ogilvy Public Relations about changing people’s minds and changing misconceptions from the Capitol Communicator PR Summit. Chris breaks down the science behind changing someone’s mind through storytelling.

Some of Chris’ VlogViews:

“Instead of attacking you with facts of why you’re wrong, I tell you a story of somebody a lot like you who is struggling with this concept privately and trying to figure out what to make of it…By hearing this story and by living the story…then you have a little bit more hope through this empathetic process that they’ll be more vulnerable to changing their minds.”

“If you look at tracking studies over the last forty, thirty years you will see an unending rise in cynicism, decline in empathy, unending decline in trust, and rise in distrust at the same time. So if you see that kind of environment, people don’t want to be tricked or fooled. So if you think about anything from native advertising to influencer marketing, you have to be careful that you’re doing it for the right reasons and with the right techniques.”

To share this post use this link: http://bit.ly/28L54eQ

FTC NATIVE ADVERTISING GUIDELINES AND SPOKESPERSON DISCLOSURE WITH PAM JENKINS OF POWELL TATE

Doug Simon (@DSSimonDoug) CEO at D S Simon Media spoke with Pam Jenkins (@PamJenkins1), President of Powell Tate at the Capitol Communicator PR Summit about her conversation with Mary Engle of the Federal Trade Commission. They spoke about native advertising and spokesperson disclosure.

Some of Pam’s VlogViews:

“The most important rule of the road is to make sure consumers know what they are seeing is paid not editorial.”

“I think you have to expect that if you are trying to hide something or paying someone and not disclosing, eventually that will be learned and the worst thing to happen to your brand reputation is for that to be discovered after the fact.”

“This is the first time the FTC is talking to our industry and it shows how the industry has evolved.”

To share this post use this link: http://bit.ly/1URIdEa

How Can Your Campaign Connect with The Desired Audience

Danny Robinson, Senior Vice President, The Martin Agency USA discusses the judging process at the NY Festivals with Doug Simon, President & CEO of D S Simon Media.

“What we do needs to connect to an audience; part of what’s critically important in the process is strategic focus, and the strategy before the work is developed.  So that you know that you’re connecting not just with an audience but with the audience you are trying to talk specifically to.”

“Part of the job is to get people to pay attention, and Ted Ward who is the Geico client, he looks at work and always asks; do people think that this is an ad for insurance and if the answer is “no,” then it’s interesting to him.”

 

 

Why Being authentic is essential for communicators

FRANK BODIN, Chairman & Chief Executive Officer, Havas Worldwide Switzerland joins Mike Bako of D S Simon Media from the NY Festivals to discuss industry trends and what the creative process was like to pick winners for this years Festivals.

“It’s a good trend when there is no trend (among the winners and applicants), we had a lot of diverse, fantastic campaigns”

“The good thing is it’s not a trend so in each category you find new standards”

“Being authentic is essential for communicators”

“When you walk on the streets, too often you see the same, same, same, but here we see exceptional creative answers on normal briefings.  That is why I like being a judge on such a jury, for me it is always a good learning experience too.”

“For me, (being a judge) is also a very good learning experience in how to answers boring briefings, how to find new fresh ways to solve a problem.”

How You Can Be True to Your Brand

Lisa Fedyszyn, Associate Creative Director, Droga5 and Doug Simon, President & CEO of  D S Simon Media appear at the NY Festivals to discuss what goes into the judging of award winning campaigns at the Festivals.

“I don’t think it matters what medium it’s in, whether it’s in film to activation to PR as long as it’s grounded in an insight that is based on a truth to the brand, if it’s emotional or even makes you laugh or cry and makes you see things in a new way.”

“It’s the little details that get it there, that separate it.  So whether that the copy writing that makes it feel authentic, or an idea that’s so brave that you know that they had to push the client to get it there and to get it as good as it is.”

 

 

What Does it take to be a brave client?

FADI YAISH, Regional ECD, Impact BBDO UAE speaks with Mike Bako of D S Simon Media from the NY Festivals.

“There were more brave clients this year. I’m not talking about just good, award-winning ideas, I’m talking about clients who took a leap of faith with their agency to deliver outstanding creative work for that is so impactful and effective for their business.”

“It doesn’t matter that it takes time, what matters is that we get there, and we are getting there.  I think it’s a good base, and the more agencies of the world and clients of the world do brave work the more clients and agencies will be doing it.  These amazing, brave pieces of work didn’t come from the expected areas, agencies, or networks, they came from different parts of the world, from different agencies around the world and from different business sectors.  This was the most interesting part of it all.”

“Creativity is coming from different sectors so it’s more contagious.  If someone does something, the people that are most concerned with what is done will be asking themselves “why can’t I do the same?”  This is how every person, every corporation, every entity, pushes the others.  When somebody does it, then its good for everyone else because one after another starts raising the bar.”

How Integrating Newsworthy Video Into Your Social Channels Can Drive Media Coverage

Integrating newsworthy video content into your social media channels and distributing it can increase the quantity and quality of the media coverage you receive. That was among the key finding of our Influencers Report 2016. The report was developed from a survey of nearly 200 online journalists.

Among the key findings:

93% of television producers rely on networking sites to find leads on content
92% of online journalists at newspaper sites do
Facebook is used by 93% and Twitter by 92%. You tube isn’t far behind at 59%

Is your online content driving the media coverage you want? Do you need a content audit to determine its “MediAbility?” Are you utilizing Custom Content Media Packages to target content to specific journalists and online media outlets?

The survey also found that 59% of online media have taken stories pitched to them via social networking sites.

You can download a copy of the survey at D S Simon.com/Digital