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CEO Thought Leadership Series from Trade Show

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David Weiss and Heather Harder at PRSA 2017 International

David Weiss spoke with Heather Harder of Prosek Partners on how new professionals and their employers can work together to manage both up and down especially as it pertains to social issues.

“For the employer side, young professionals aren’t taught how to manage up. So you need to foster an environment where they actually learn that skill set, and where you encourage them to be empowered to bring their ideas to you.”

David Weiss and Angee Linsey at PRSA 2017 International

David Weiss spoke with Angee Linsey of Linsey Careers about her session, “Make or Break Your First 90 Days, New Job, New Team, New Boss.” Angee talked about how people prepare for changes to their office environment whether it be a promotion, a new hire or a completely new job altogether.

“You know everybody has been in the position where they’re the new kid on the team, or they get promoted. And how do you handle that when you go from peer to boss? Or when you get a new boss and you don’t know what the new priorities are yet?”

SAM 2018 Sales and Marketing Strategies

D S Simon Media CEO Doug Simon recently offered his insights to an article and video for Inc.com. Contributing author, Bill Carmody, CEO of Trepoint reached out to Doug and other CEOs to contribute their sales and marketing strategies for the piece.

After an overwhelming response, he invited the New York area leaders to a roundtable discussion on best practices and tips for growth, which Senior Vice President, Sarah Katz attended. We captured the discussion and tips from Peter Blau of Customer Growth, Brian Schultz of We’re Magnetic and Marty Avallone of Working Media Group among others.

 

 

With Ad Budgets Tightening, Influencer Marketing Offers an Alternative

The front page of today’s Wall Street Journal heralded a major decrease in ad spending by some of the world’s largest consumer goods companies. As concerns emerge about the effectiveness and trustworthiness of digital ad placements, more consumer goods firms are turning towards influencer marketing to reach their key audiences.

Doug Simon, Founder & CEO of D S Simon Media, gives his take on alternative approaches communicators should be considering including the importance of turning internal leaders into influencers for their organizations. Watch.

SPOKEies™ University with Lewis Goldberg

Lewis Goldberg, Managing Partner at KCSA Worldwide, sat down with D S Simon Media CEO and Founder of The SPOKEies™, Doug Simon, about the importance of compelling in-house spokespeople. He gives his tips and best practices for maximizing the effectiveness of an internal spokesperson.

Key Quotes:

“I think it’s clear that the level of authenticity, the level of knowledge about what they’re speaking about and the level of accessibility for an in-house spokesperson is significantly higher than either a paid gun or an outside expert. The media tends to like them more.”

“For our clients, they want to be seen as eminent in any field that they are in. Biotech, pharma, technology, financial services, advertising, whatever the industry is, they have a goal of being seen as a thought leader. Any acknowledgment of that leadership is of value and being acknowledged by an award like the SPOKEies™ for identifying them as being effective, transparent and accessible really proves value not only to the industry, but to the C-Suite that employs them.”

PHRMA’s CCO – Leading an Association’s Communications

Christian Clymer, VP of Public Affairs and Communications at PhRMA discusses navigating change.

Christian Clymer of the Pharmaceutical Research and Manufacturers of America spoke with Doug Simon at the PR Summit DC about PhRMA’s new Go Boldly campaign and the keys to effective communications leadership at a large association.

Check Point Software and Toys ‘R Us Influencers: Why we use in-house spokespeople

Leading IT security firm Check Point Software and top retailer Toys ‘R Us decided to stay in-house when choosing a spokesperson for their Influencer Media Tours. Here’s why:

Michael Shaulov, a Senior Executive at Check Point Software said, “We are in the ecosystem day and night. When we talk about these topics we are more credible then someone you might bring from the outside because we can bring real examples that we’ve experienced.”

Nicole Hayes, a Spokesmom from Toys ‘R Us said, “We truly value what we do in bringing our expert toy opinions to the media so you get that inside look and that true inside opinion from us directly.”

Influencer Marketing: TOP TRENDS of 2017 So Far

The Client Services team at D S Simon Media share some of the Influencer Marketing trends for the beginning of 2017. Check out what they had to say!

Our Big Takeaways:

-Influencer Marketing grows.

-The media environment improves.

-The Super Bowl of Marketing.

Communication Strategies for Changes to Obamacare

Doug Simon, CEO of D S Simon Media, says there are two phases to make sure your voice is heard.

Phase 1: Is it going to be, Repeal and Replace, Repeal and Delay or just a tweak to the existing Obamacare?

Phase 2: Steer clear of appearing as part of the partisan divide. Even though your position will likely fall on one side or the other.

New York Times article that covered that lobbyists are nervous and hesitant to engage, fearing Trump.

Crisis Plan if Trump Attacks Your Brand

Individual corporations are being singled out for criticism by Donald Trump. Doug Simon, CEO of D S Simon Media, says if you need to activate your crisis plan, it’s too late.

What should you do?

Don’t take him on. You can’t match his firepower.

You need to be proactive.

Be more ambitious in and how you’re approaching the media, telling more compelling stories to different audiences so you have a strong base.

You need to get out in front of potential issues or you’re going to be fighting with a very weak crisis communications plan.

New York Times article that covered key point to put a crisis plan together.

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