It’s not the medium. It’s the message. Doug Simon, CEO of D S Simon Media says if you don’t like Trump, it’s dumb politics and dumb journalism to rant about his Twitter use. He’s got history on his side.
FDR was criticized for using radio and then hailed as a genius.
JFK and Reagan used television to great advantage.
Obama used social media to reach millennials.
“If you don’t like Donald Trump, praise Twitter. But bury him for the content and meaning of his messages and actions.”
From the archive: Will Trump’s PR Advantages pave the way for him to the White House? That’s the question Doug Simon asked on May 4, 2016. Guess the Clinton campaign didn’t take his advice.
We wanted to wish you a Happy Holidays! We are giving thanks and expressing gratitude to our clients, partners and friends by giving to causes our team actively engages with.
All the best in 2017!
Elizabeth Rosenberger of D S Simon Media, spoke with Rachel Racoosin (@rachelracoosin), Senior Digital Strategist for LEVICK at the PR News Media Relations Conference in Washington, D.C., about leading employees and senior leaders through media firestorms.
In today’s vlog post, Elizabeth spoke with Rachel Racoosin, Senior Digital Strategist for LEVICK about how to lead your organization’s social media messaging in a crisis, taking the right steps to prepare for a crisis, bringing emotion to the conversation through video and how to implement a dark site for your company.
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Doug Simon (@DSSimonDoug), CEO of D S Simon Media spoke with Michael Smart (@MichaelSmartPR) of Michael Smart PR at the PR News Media Relations Conference in Washington, D.C., about how to craft email pitches to the media.
In today’s vlog, Doug spoke with Michael Smart of Michael Smart PR about writing the right email to pitch your product/story to outlets, how video content can help sell the pitch, and some interesting ways to create pitches to outlets.
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To be or not to be funny…
Doug Simon (@DSSimonDoug), CEO of D S Simon Media spoke with David Litt (@DavidLitt), former comedy speechwriter (along with 6 others) for President Obama and current head writer/producer for Funny or Die, Washington, D.C. (@FunnyorDie), at the PR News Media Relations Conference in Washington, D.C., about how to pick the right moment to be funny for your CEO or the executive of your company.
In today’s vlog post, Doug spoke with David Litt who was the former speechwriter (along with 6 others) for President Obama and current head writer/producer for Funny or Die, Washington, D.C., about when to choose the right time to be funny during a speech or presentation and when not to be. David mentions that it is more comfortable for a CEO or executive to have jokes or funny lines throughout the speech instead of a punchline at the end of it.
Side note: One of Doug’s vlogs from 2012 was featured on Funny or Die. Don’t worry, he’s not quitting his day job. Take a look here.
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Doug Simon (@DSSimonDoug), CEO of D S Simon Media spoke with George Atallah (@GeorgeAtallah), Assistant Executive Director & External Affairs for NFL Players Association at the PR News Media Relations Conference in Washington, D.C., about leading your organization’s messaging in a crisis.
In today’s vlog post, Doug spoke with George Atallah, Assistant Executive Director & External Affairs for NFL Players Association, about his role in communications for the NFL Players Association. He discussed the issue of concussions and the challenges faced by labor union leadership, workplace safety, post career health benefits and more.
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Doug Simon (@DSSimonDoug) of D S Simon Media speaks about how your brand can win by using similar marketing strategies that were used throughout the election process.
The campaign demonstrated the power of earned media. For the first time in years, the candidate outspent during both the primary and general election campaign won. Donald Trump mastered earning media with social media. Can you?
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D S Simon Media (@DSSimon) CEO Doug Simon (DSSimonDoug) speaks with the founder of Michael Smart PR, Michael Smart (@michaelsmartpr) about his proven methods of successfully pitching journalists and becoming a master of media relations.
At this years PRSA International Conference, D S Simon Media CEO, Doug Simon, met with Michael Smart, head of Michael Smart PR, to discuss ways to improve your media pitches and how to get over the “I feel like a pest” syndrome. Michaels three tips: Know your target, dig for gold, and bring a sense of urgency. Doug and Michael take a closer look at these steps and provide examples of how a company can use them to their benefit in today’s edition of VlogViews.
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Shelby Fix of D S Simon Media spoke with Doug Simon (@DSSimonDoug), CEO of D S Simon Media at the PR News Social Media Conference about how to increase earned media in a social media world.
In this interview, Doug Simon is interviewed by Shelby Fix at the PR News Social Media Conference about how to increase earned media in a social media world. As you may know, Doug is the founder and CEO of D S Simon Media. Shelby Fix is the Video Producer/Senior Content Marketer at D S Simon, as well as the newest member of our team.
This post will give advice as to how to make social media work for you in order to earn the type of quality media that modern companies need to succeed. We’ll also give insight into the power of video and how they can overcome the challenges faced when looking to acquire media.
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Doug Simon (@DSSimonDoug), CEO of D S Simon Media spoke with Doug Busk (@dbusk), Group Director, Digital Communications & Social Media, Corporate Communications, of Coca Cola Company at the PR News Social Media Conference about Coca Cola’s Journey.
In today’s installment of VlogViews, Doug speaks with the Group Director of Digital Communications & Social Media (Corporate Communications) of Coca-Cola Company Doug Busk. Doug and Doug delve into the impact of Coca-Cola Journey and the inclusion of a famous Coke advertisement in the series finale of the critically acclaimed show “Mad Men.” The Doug’s also discussed the refreshing PR maneuver used by Coca-Cola when faced with the impact of a negative Op-Ed piece. You don’t want to miss this one!
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