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CEO Thought Leadership Series from Trade Show

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Creative Strategies To Get Buy In’s: PR News Social Media Conference

Doug Simon (@DSSimonDoug) of D S Simon Media speaks with Allen Plummer (@MktrAllen), Content Marketing & Social Media Strategist, Institutional Business, of Vanguard at the PR News Social Media Conference about creative strategies to get buy in from management to push forward on Social Media.

Have you ever wondered how major institutions develop social media strategies? Doug spoke with Allen Plummer, Content Marketing & Social Media Strategist, Institutional Business of Vanguard at the recent PR News Social Media Conference and discussed how developing and sharing a long term social media strategy within your organization can evolve and grow your social media impact. Are you getting the most bang for your buck when it comes to social media impressions? Mr. Plummer will share his formula for calculating the most efficient cost per impression.

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How to Increase Earned Media Coverage in a Social Media World

81% of digital journalists are using social networking sites to find story ideas. This presents a tremendous opportunity to use social media networking sites to generate earned media coverage for your campaign.

Come join us at the PR News’ Social Media Conference and Crisis Management Workshop in New York City October 19-20th where our CEO and Owner, Doug Simon, will be speaking about increasing earned media in a social media world.

Doug Simon (@DSSimonDoug), President and CEO of D S Simon Media provides insight to his session at the PR News Social Media Conference on October 20th where he will discuss how to use video to win earned media across platforms.

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Trump will be President if 2016 is 1980

Will Trump “trump” Hillary similarly to how Reagan defeated Jimmy Carter in 1980? On the day of the presidential debate, new polls reflect nearly a tie between Trump and Clinton. Taking a closer look, the parallels are undeniable.

Similarities Include:

A third-party challenge

An unlikable Democrat

A “dangerous” Republican

A feeling America is on the wrong track

Nearly identical campaign slogans

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Five Tips for Effective Communications for Healthcare Companies

D S Simon Media‘s own Smitha Rao takes us through her tips for effective healthcare communications for media tours and narrative video content. Having worked for major healthcare companies in the past including Mount Sinai, Smitha offers advice from her years of experience including how to keep the content engaging and ensuring you have the right spokesperson.

Some of Smitha’s Vlog Views: 

“Keep it short. I suggest 3-5 minutes. I know you may have a lot of content, but you don’t want to bombard your audience with too much data. It’ll have the exact opposite impact you intended and your viewers will tune out.”

“Pick your spokespeople and talent wisely: Some of the most intelligent people aren’t good at being spokespeople. Why? They’re just not good on-camera and often get flustered, not conveying their important messages or story.”

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THE CORPORATE ANNIVERSARY FORUM: LISA ALONGE, FOUNDER OF MILESTONE MARKETING AND THE CORPORATE ANNIVERSARY FORUM

Forum Produced by Milestone Marketing

Doug Simon (@DSSimonDoug), CEO of D S Simon Media got a chance to speak with the founder and organizer of The Corporate Anniversary Forum, Lisa Alonge (@MilestoneLisa). Lisa outlined key takeaways of the forum and how organizations can effectively maximize their anniversary celebrations.

Some of Lisa’s VlogViews: 

“Time is your biggest asset and you can’t get it back when that clock ticks. Everything needs time to percolate, these are big conversations, this is a complex, one-time opportunity to really propel your brand forward and those conversations cannot be rushed.”

“I like to say you can glance back but you don’t stare, a digression that anniversaries give you permission…to look back at your founding principles. You must do that to understand your story. That reveals the soul of your company.”

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THE CORPORATE ANNIVERSARY FORUM: DAVID FRENCH OF THE NATIONAL PARK FOUNDATION

Forum Produced by Milestone Marketing

Doug Simon (@DSSimonDoug), CEO of D S Simon Media spoke with David French (@GoParks), SVP of Marketing, Communications & Corporate Partnerships at The National Park Service during The Corporate Anniversary Forum about their groundbreaking centennial anniversary celebration and how they leveraged partnerships to spread their message.

Some of David’s VlogViews:

“Our objective with our centennial anniversary was not only to have a birthday party and honor the great 100 year legacy of America’s national parks but also to engage the next generation of visitors, advocates and supporters. For us it was really about setting the trajectory for the national parks for the next 100 years and extending an invitation for all Americans especially our youngest ones to be part of that.”

“My biggest motto is never be afraid to ask. You would be surprised at the number of partners that you might find in all areas and sectors…We’re not doing a big media buy. We’re asking for a lot of partners to get behind it, share the message that is why it’s really more of a movement.”

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The Corporate Anniversary Forum: Ted Ryan of The Coca Cola Company

Forum Produced by Milestone Marketing

Doug Simon (@DSSimonDoug) , CEO and Owner of D S Simon Media spoke with Ted Ryan (@TedRyan64), Director of Heritage Communications for The Coca Cola Company at The Corporate Anniversary Forum about Coca Cola’s landmark anniversary celebrations including the 100th anniversary of the iconic Coca Cola bottle.

Some of Ted’s VlogViews: 

“The message house is critical to anything that we do. You have to have your story, you have to have your key elements. For the coke bottle, we want to reignite passion for the coke bottle, that’s the overarching and then from there you determine how you’re best going to do it. The message house helps you pull together your story and then your activation and tactical plan based on that.”

“Focus on your message, focus on your story and determine the story as it applies to your business. We wanted to drive people, to re-ignite a passion for the Coca Cola bottle so everything we did focused on art, fashion, music and design. Those are core elements that people can relate to…if you stick to your core, you know what you want to accomplish and you have your target, that’s half the battle.”

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THE CORPORATE ANNIVERSARY FORUM: CARMEN FERRIGNO OF SAINT-GOBAIN

Forum Produced by Milestone Marketing

Doug Simon (@DSSimonDoug), CEO at D S Simon Media caught up with Carmen Ferrigno (@SaintGobain), Vice President of Communications at Saint-Gobain at The Corporate Anniversary Forum. Saint-Gobain recently celebrated its 350th anniversary, and Carmen shared with us some advice for achieving that kind of longevity.

Some of Carmen’s VlogViews: 

“The biggest thing is to realize that this is about the future. You can use the past to reference who you are and where you’re going but ultimately, you’ve got to pivot. So, the ability to set that context, and then move toward who you are and who you’re going to be is really the purpose of it.”

“I think the idea of doing favors and helping people, putting yourself in their positon is the most important relationship management to a live scene. If you go into this trying to help other people, you’re going to have a wealth of goodwill. You’re never going to know when you need it. But when you do it will be there, and that’s the bank you’ve been building.”

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Influencer Report 2016: New Opportunities to Earn Media with Custom Content

Achieving your public relations and marketing goals is increasingly dependent on your ability to earn media. While it seems like it’s harder than ever to do, there are more opportunities than ever before.

That’s according to our Influencer Report 2016 and that’s where Custom Content Media Packages™ come in. The idea is to use narrative storytelling concepts and create custom video for specific broadcast and online journalists who are pre-pitched and want the content you will be sharing with them. There is great demand for this content—especially online.

Our D S Simon Media Influencer Report 2016 found 71% of online media outlets use outside video content and 80% will either post, air or share your entire video. Even more interesting, 79% of them want content from brands and 76% want it from non-profits.

Custom Content Media Packages(TM) are efficient to create and can be highly targeted to reach a specific media market or consumer ready to make a buying decision. These packages are scalable and can reach a nationwide audience in the millions. It’s a great tool to maximize exposure from trades shows and conferences. The video that is created also feeds your social media eco-system driving more media coverage.

You can download a copy of the survey at D S Simon.com/Digital

How Can Your Campaign Connect with The Desired Audience

Danny Robinson, Senior Vice President, The Martin Agency USA discusses the judging process at the NY Festivals with Doug Simon, President & CEO of D S Simon Media.

“What we do needs to connect to an audience; part of what’s critically important in the process is strategic focus, and the strategy before the work is developed.  So that you know that you’re connecting not just with an audience but with the audience you are trying to talk specifically to.”

“Part of the job is to get people to pay attention, and Ted Ward who is the Geico client, he looks at work and always asks; do people think that this is an ad for insurance and if the answer is “no,” then it’s interesting to him.”