Producers hate when media relations and public relations pros waste their time with bad pitches. What are some of the biggest gripes producers have? D S Simon’s Kristina Doytchinova should know. As a former producer at ABC News with 20/20 and internationally in Toronto with CBC she has been on the receiving end of far too many bad pitches.
Companies are often searching for ways to make corporate events less stale with initiatives that can boost morale and strengthen interoffice relationships. Doug Simon, CEO of D S Simon Media and Paul O’Neill, Vice President of Creative at Guinness World’s Records discuss how Guinness World Record attempts can not only generate positive media headlines but also serve as a great team building exercise for corporate events.
“What better way to cement and bond your team than to break a Guinness World Records title together?”
Record Title Guinness World Records Wants the Auto Industry to Broke:
Largest car horn ensemble (Four or five hundred people in a car playing to a conductor with their horn)
Suzzanne Blackburn, public relations manager at Experian Marketing Services is an expert in executive communications, strategic public relations and thought leadership. With a keen focus on data-driven marketing and consumer insight, Suzanne discusses communication myths with D S Simon Media CEO and President Doug Simon. Together they identify and tackle institutional assumptions about timing, influencers and types of content in the PR sphere.
“PR is an industry, just like marketing that has been based for many years off of assumptions”- Suzanne
“Creating custom content for different media outlets is going to drive results and significantly increase media placement”- Doug
In today’s fast-moving world of the 24-hour news cycle and social media, companies are finding it tougher to choose the right person to represent their product or brand. Whether it’s a YouTube video, Satellite Media Tour, podcast or traditional radio, selecting the right talent for these channels is integral to disseminating your message to a targeted regional group or worldwide audience.
Getting your video to the public isn’t as easy at it may seem. How is it positioned? Are you pitching the right market? Is it even marketable? All of these questions are important, especially with numerous television outlets and social media channels to get the message out properly.
Creating compelling proposals to answer RFPs and secure new business can be tough, especially if you’re with a smaller or boutique firm going up against larger competitors that can offer a wider array of services to meet demands. But there are ways of standing out from that larger competition.
You can read more on successful RFP responses from Jamie on O’Dwyer’s.com
As Donald Trump bulldozes his way to the Republican nomination, Doug Simon, President & CEO of D S Simon Media, explains what Trump can do to virtually assure he would win the presidential race against Hillary Clinton.
“If Trump selects John Kasich, Governor of Ohio, even though he hasn’t preformed well in the primary, he’s someone who would not fire up the Democratic base to come out en masse and Trump will have a clear path to victory.
The practice of public relations for years depended on rational storytelling of facts, stats and proof points that aligned with key messages and were broadcast and told through third party mass media.
The social Web brings to the forefront the value of public relationships that are now build through direct connections with business’ stakeholders –investors, customers, employees and communities of interest. Today, these public relationships require stories that are relevant, contextual and ones that can build deeper connections with stakeholders.
The Broncos weren’t the only winners over Super Bowl weekend. Who won the Super Bowl ad pre-game show? Doug Simon, President & CEO of D S Simon Media, provides insights into the celebrity spots that were most shared before the game featuring Drake, Ryan Reynolds, Alec Baldwin and Chris Martin of Coldplay for T-Mobile, Hyundai, Amazon and Pepsi.
Other big winners who weren’t on the field? NFL players Antonio Brown of the Steelers, Colts Punter Pat McAfee and former Seahawks long snapper Nate Boyer all set Guinness World Record records that were broadcast on NFL Network. Attempting to set a Guinness World Record is a fantastic way to get exposure for your client and the opportunity has just gotten better.
D S Simon Media and Guinness World Records have partnered on a joint marketing initiative to maximize media coverage of record breaking attempts.
You don’t need a five million dollar commercial budget to create Super Bowl buzz. Smart marketers need to leverage the pre-game buzz of the game to amplify their campaign’s message. There is no better starting point than the spokesperson you pick and how their authenticity cuts through all the media clutter.
Mike Bako, D S Simon Media’s Marketing Director, provides insight into two recent Super Bowl campaigns executed by D S Simon featuring retired NFL Hall of Famer and prostate cancer survivor, Michael Haynes, and retired NFL player, former Travel Channel host, and food enthusiast Dhani Jones.
Big names might be appealing, but a spokesperson should not just be a hired gun who has no connection to the campaign or cause. Media and consumers are more sophisticated than ever and can see right through an athlete or celebrity just looking to cash a paycheck. Real connections and experiences with the product or cause will help your message resonate with the media and consumers.
Another tactic to create buzz is to release your commercial spot before the big game. Brands that have done this have created pre-game buzz and have benefited from the sharing of the spots on social channels.
Four of the top ten most shared spots have featured a celebrity spokesperson:
4) T-Mobile – Restricted Bling
Total Shares – 115,168
7) Hyundai – Ryanville
Total shares: 49,215
Celebrity: Ryan Reynolds
8) Amazon.com – Cheese Footballs #BaldwinBowl
Total shares: 47,448
Celebrity: Alec Baldwin
10) Pepsi – The Rumors Are True: Coldplay is our first #PepsiHalfTime Artist
Total shares: 40,535
December 2rd 2015
Celebrity: Chris Martin
Let us know if you are interested in our guide to picking a spokesperson. Email: MikeB@dssimon.com
Over the years GUINNESS WORLD RECORDS™ has been witness to some of the most impressive and awe-inspiring record attempts by organizations around the world. Could your campaign be next?
Guinness World Records and D S Simon Media are excited to announce a joint marketing initiative to help organizations and brands utilize video and digital distribution for record-breaking attempts.
Peter Harper, SVP Americas, Guinness World Records and Doug Simon, President & CEO of D S Simon Media discuss how the joint marketing initiative will help brands and organizations looking to amplify their record-breaking message across broadcast and social platforms.
Contact your D S Simon Media representative or email GWR@dssimon.com to find out how we can bring your Guinness World record attempt to life.