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CEO Thought Leadership Series from Trade Show

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David Weiss and Heather Harder at PRSA 2017 International

David Weiss spoke with Heather Harder of Prosek Partners on how new professionals and their employers can work together to manage both up and down especially as it pertains to social issues.

“For the employer side, young professionals aren’t taught how to manage up. So you need to foster an environment where they actually learn that skill set, and where you encourage them to be empowered to bring their ideas to you.”

How to Manage an Online Brand with Mark SooHoo of Burson-Marsteller

Mark SooHoo, Managing Director of Digital Health at Burson-Marsteller spoke with Doug Simon, CEO of D S Simon Media at the “How to Manage an Online Brand and Reputation” panel hosted by PRSA NY and gave his take on how to manage an online brand. Both Mark and Doug were panelists at the event. Mark touches on the need for analytics and tailoring your message for the appropriate audiences. Watch below.

Mark’s VlogViews: 

“It has to do with real deep listening and real analytics on what are people searching for? What are people talking about online? How am I mining that information to appropriately tailor the stories that your audiences want to hear?”

” One of the things that we focus a lot with our clients on is moving from KPIs like tweets and likes and retweets and things like that, moving more toward how am I truly achieving business objectives?”

How to Manage an Online Brand and Reputation

Doug Simon, CEO of D S Simon Media and Scott Steinberg, tech expert and CEO of TechSavvy Global are teaming up with the Public Relations Society of America for a panel event on how to manage an online brand and reputation at Burson-Marsteller New York offices this Thursday, Sept. 14th. In advance of the event, Doug and Scott discuss what they think it takes to build a positive online reputation. Watch below.

 

Click here for more information on the event and to register for this Thursday’s panel, click here. 

SPOKEies™ University with Lewis Goldberg

Lewis Goldberg, Managing Partner at KCSA Worldwide, sat down with D S Simon Media CEO and Founder of The SPOKEies™, Doug Simon, about the importance of compelling in-house spokespeople. He gives his tips and best practices for maximizing the effectiveness of an internal spokesperson.

Key Quotes:

“I think it’s clear that the level of authenticity, the level of knowledge about what they’re speaking about and the level of accessibility for an in-house spokesperson is significantly higher than either a paid gun or an outside expert. The media tends to like them more.”

“For our clients, they want to be seen as eminent in any field that they are in. Biotech, pharma, technology, financial services, advertising, whatever the industry is, they have a goal of being seen as a thought leader. Any acknowledgment of that leadership is of value and being acknowledged by an award like the SPOKEies™ for identifying them as being effective, transparent and accessible really proves value not only to the industry, but to the C-Suite that employs them.”

PHRMA’s CCO – Leading an Association’s Communications

Christian Clymer, VP of Public Affairs and Communications at PhRMA discusses navigating change.

Christian Clymer of the Pharmaceutical Research and Manufacturers of America spoke with Doug Simon at the PR Summit DC about PhRMA’s new Go Boldly campaign and the keys to effective communications leadership at a large association.

The Team at D S Simon Media Shares Their Favorite Super Bowl LI Commercials

Drew Penkala, Marketing/Communications Associate at D S Simon Media, sat down with the D S Simon team to hear which Super Bowl LI commercials were some of their favorites this year. Let’s see what they had to say!

Some of our favorite Super Bowl LI commercials incorporated comedy, heart-felt stories, and messages of diversity and inclusion. Let us know what some of your favorite ads were this year! Send an email to drewpen@dssimon.com and give us your thoughts.

Communication Strategies for Changes to Obamacare

Doug Simon, CEO of D S Simon Media, says there are two phases to make sure your voice is heard.

Phase 1: Is it going to be, Repeal and Replace, Repeal and Delay or just a tweak to the existing Obamacare?

Phase 2: Steer clear of appearing as part of the partisan divide. Even though your position will likely fall on one side or the other.

New York Times article that covered that lobbyists are nervous and hesitant to engage, fearing Trump.

Crisis Plan if Trump Attacks Your Brand

Individual corporations are being singled out for criticism by Donald Trump. Doug Simon, CEO of D S Simon Media, says if you need to activate your crisis plan, it’s too late.

What should you do?

Don’t take him on. You can’t match his firepower.

You need to be proactive.

Be more ambitious in and how you’re approaching the media, telling more compelling stories to different audiences so you have a strong base.

You need to get out in front of potential issues or you’re going to be fighting with a very weak crisis communications plan.

New York Times article that covered key point to put a crisis plan together.

Trump’s Twitter: Nothing to Rant About

It’s not the medium. It’s the message. Doug Simon, CEO of D S Simon Media says if you don’t like Trump, it’s dumb politics and dumb journalism to rant about his Twitter use. He’s got history on his side.

FDR was criticized for using radio and then hailed as a genius.

JFK and Reagan used television to great advantage.

Obama used social media to reach millennials.

“If you don’t like Donald Trump, praise Twitter. But bury him for the content and meaning of his messages and actions.”

From the archive: Will Trump’s PR Advantages pave the way for him to the White House? That’s the question Doug Simon asked on May 4, 2016. Guess the Clinton campaign didn’t take his advice.

Happy Holidays From D S Simon Media!

We wanted to wish you a Happy Holidays! We are giving thanks and expressing gratitude to our clients, partners and friends by giving to causes our team actively engages with.

All the best in 2017!

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