Suzzanne Blackburn, public relations manager at Experian Marketing Services is an expert in executive communications, strategic public relations and thought leadership. With a keen focus on data-driven marketing and consumer insight, Suzanne discusses communication myths with D S Simon Media CEO and President Doug Simon. Together they identify and tackle institutional assumptions about timing, influencers and types of content in the PR sphere.
“PR is an industry, just like marketing that has been based for many years off of assumptions”- Suzanne
“Creating custom content for different media outlets is going to drive results and significantly increase media placement”- Doug
Sports agent Leigh Steinberg has represented some of the biggest, best-paid names in professional football. He pushed the salaries of his big named clients like Drew Bledsoe, Troy Aikmen, and Steve Young to unheard of levels. What can you learn from him as a negotiator? Mike Bako, Marketing Director at D S Simon, gets insights from Leigh on the art of negotiating and how he is fighting back to resurrect his career after many years of personal turmoil.
Essential Rules of Negotiation:
*Align yourself with people who share your
*Learn all you can about the other party
*Establish a climate of cooperation, not conflict
The long list of public relations and crisis management blunders for Uber continues as they add the Kalamazoo shootings to their hall of shame. Social media pioneers Scott Monty and Richard Binhammer, along with digital, social and strategic video innovator Doug Simon offer their insight into what Uber did wrong, what they could and should do now, and what lessons brands can learn from Uber’s fail.
Jamie Claudio has rejoined D S Simon Media as Executive Producer, Client Services. In her role, Claudio will help clients create campaigns that significantly increase media placements on television, radio and online. She will also play a key role in the firm’s development of new service offerings for agencies, organizations, and non-profits.
“Jamie has a unique understanding of producing content, developing pitches and what it takes to generate media placements” says Doug Simon, President & CEO of D S Simon Media.
Claudio previously ran the D S Simon Satellite Media Tour Group, where she produced more than a thousand television news segments before exploring agency life where she generated significant national coverage for clients including placements on CNN and in USA Today and the NY Times. Most recently, she served as Director of Marketing for a lifestyle brand and was the main point of contact for more than 250 retailers.
“Being in the trenches with agencies and end clients and dealing with the media has provided me valuable insight into what elements go into creating an effective campaigns. I am thrilled to be bringing those lessons to back to D S Simon Media” says Claudio.
As Donald Trump bulldozes his way to the Republican nomination, Doug Simon, President & CEO of D S Simon Media, explains what Trump can do to virtually assure he would win the presidential race against Hillary Clinton.
“If Trump selects John Kasich, Governor of Ohio, even though he hasn’t preformed well in the primary, he’s someone who would not fire up the Democratic base to come out en masse and Trump will have a clear path to victory.
Over the years GUINNESS WORLD RECORDS™ has been witness to some of the most impressive and awe-inspiring record attempts by organizations around the world. Could your campaign be next?
Guinness World Records and D S Simon Media are excited to announce a joint marketing initiative to help organizations and brands utilize video and digital distribution for record-breaking attempts.
Peter Harper, SVP Americas, Guinness World Records and Doug Simon, President & CEO of D S Simon Media discuss how the joint marketing initiative will help brands and organizations looking to amplify their record-breaking message across broadcast and social platforms.
Contact your D S Simon Media representative or email GWR@dssimon.com to find out how we can bring your Guinness World record attempt to life.
Doug Simon, President & CEO of D S Simon Media, appeared at the Tri-State Vistage Executive Summit hosted in Brooklyn, NY to discuss communications strategies that can help an organization grow their bottom line and help make their CEO an industry thought leader.
*The five common mistakes CEOs make that undermine the brand.
*The best ways to build a thought leadership reputation in your industry featuring the CEO and top leaders that build your client base and relationships with key partners.
*Top tips to avoid blowing money on your communications plan–so effective they’ve been trademarked by the U.S. Government.
*Three things you need to do first thing tomorrow to make sure you are on the right path.
Doug Simon, President & CEO of D S Simon Media, appears with Donna Anselmo on Bold Talk Business Radio, to discuss media and public relations strategies for business owners. They also discuss the findings of the D S Simon Media Influencers Report and how business owners can utilize the findings to increase share of voice in their industry and drive revenue.
If you would like to download a copy of the report please click here.
Michael Smart, Media Pitch PR Coach, of Michael Smart PR joins Doug Simon to discuss the value of using video during your media outreach efforts, changes in the way journalists accept produced video, and the findings of the D S Simon Media Influencers Report.
If you would like to download a copy of the report please click here.
Michael Smart on the value of earned media:
“You get much more of a credibility boost when it’s earned rather than paid.”
“Links are way more valuable than the traffic they send back to you site or your video. The higher value comes in the message they send to Google and the other search engines that NYtimes.com or mashable.com, a very trusted URL in Google’s mind; that this site values this content, so that’s a key signal to serve it up higher when we do our Google searches.”
“The act of creating social media helps PR people strip out the bad habits that were beat into us when writing news releases for the wire, when we can write a Facebook post or tweet in the same voice we use for our personal feeds.”
Michael Smart’s biggest takeaway from the Media Influencers Report:
“The dominant majority of media outlets that will accept outside produced video. That’s a relatively new phenomenon. When I was a newspaper reporter, we couldn’t even accept a still photograph that we didn’t shoot and that was only 15 years ago.”
“Folks (journalists) will be receptive to stuff we produce, so long as we disclose it right, which is another one of your key findings. It should be really empowering to a lot PR Pros.”
Doug Simon, President & CEO, of D S Simon, offers analysis on the most common mistakes CEOs make when it comes to communications.
The three problem areas:
Don’t assume you can have total control over media coverage or that the media cares about your self-serving story. Don’t assume you can have zero engagement and then be trusted when you have to speak during a crisis or make a significant announcement.
Failing to align your internal and external communications A huge mistake is not taking ownership of what is communicated internally or being authentic in this communication. The vacuum will be filled and given the power of social media, your employees can become a negative force when not engaged.
Strategy: plan execution and logistics. This is the area where CEOs create the most problems. Here’s a sample:
* Not connecting PR to business objectives
* Not defining the CEO role in the plan
* Ego issues
* Failing to utilize video effectively–video feeds social media
* Wasting money on resources you don’t know or trust
* Failing to engage early when you have to sign off on the final plan (This is demotivating).