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CEO Thought Leadership Series from Trade Show

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Role of the CEO in Communications

Ray Kotcher, Senior Partner and Chairman of Ketchum, discusses the role of the CEO in communications with Doug Simon, President & CEO of D S Simon Media on VlogViews.

“There is no doubt that communications drives success in an organization.”

“Each CEO is going to be different. They are going to have their individual styles and individual approaches. They are going to drive communications differently. The CEO’s who understand communications are going to be successful in driving business.”

“Something that is not often thought about early in the process is making sure that you have alignment in your organization. Making sure that people understand where you as a leader see the organization going, what your priorities are, what the strategies are, and getting people aligned behind you. The single most important thing that communications can do inside that company is driving that alignment.”

“Each CEO is going to view (communications) differently, they are going to approach it differently, they are going to structure communications differently. It will be very much based on their own individual approach.”

“Different CEO’s have different strengths. Some are good with investors and financial analysts, some are good with customers, some are good with employees. They (CEO’s) need to go with their strengths. They also need to keep all their constituencies in mind. Working from the inside out is the most important thing of all.”

How Savvy CEO’s Can Drive an Organizations Bottom Line

Dorothy Crenshaw, Founder and CEO of Crenshaw Communications, joins Doug Simon, President & CEO, of D S Simon Media to discuss the role of the CEO’s in your organizations communications plan and how a strong communicator in the C-Suite can drive the bottom line.

“Today’s CEO needs to be very PR savvy because a CEO that is knowledgeable about PR and really knows how to engage with media and stakeholders if like money in the reputation bank.”

“Video is a gift. You can use video to get the corporate story, a personal point of view, or a change out there.”

“In a substantial company he or she is likely to have a corporate communications team, PR director, a full team ready to assist, but they sometimes don’t involve that team early enough. They wait for something to happen and then they say “Please fix it for us.” It doesn’t work that way. You need to be engaging and to be employing your PR team as a partner whether it’s internal or external. They need to be involved from the get-go so that you can plan the strategy and the proper role of that CEO.”

“(On social media) you can engage with stake holders, with corporate partners, and others through social media. It feels like it is one on one. You can show leadership through bylined content.”

Using Video to Earn Media

Martin Waxman, President of Martin Waxman Communications, and Doug Simon, President & CEO of D S Simon, discuss the value of video in earning media and why trust continues to be an issues for the public relations industry.

“Trust is a big issue for our industry. What a failing for the profession. Why aren’t we there to do our job and help them (journalists).”

“I think too often PR people think of earned media as earned print media or earned broadcast media, but there is a lot of value in earned digital media.”

“How much more data do we need to see to understand the opportunity in video and using video as earned media.”

 More information:

Twitter: @martinwaxman
Linkedin: martinwaxman

Doug Simon on Reuters: Fantasy sports giants play defense

DraftKings and FanDuel have banned their employees from playing fantasy games amid allegations of insider information. What are the communications and marketing issues for both sites? Doug Simon, President & CEO of D S Simon, offers analysis on REUTERS.

To watch on REUTERS click here.

The Role of Storytelling in Brand Communications

Catherine Mathis, Senior VP Chief Communications Officer, of McGraw Hill joins Doug Simon, President & CEO of D S Simon, to discuss the role of storytelling in brand communications and how to connect with your customer base. From the AirPR PR Tech Awards.

Catherine’s VlogViews:

“Our minds are made from narrative. From the time we were little and our parents read stories to us to now in corporate America (storytelling) is a very effective way to get across what you are doing at your company.”

“The people that are the very best at what we do in communications know and understand their businesses inside and out. They know the competitors, industry, products, that’s the way they are able to tell wonderful stories.”

“We (McGraw Hill) are going through an extraordinary transformation from print to digital. We are a 125 year old company that is basically a digital startup. Our job in the communications depart is to tell that story.”


What is the role of the CEO in your PR plan:

“We have a fabulous CEO who is articulate and knows the industry, issues, and products inside and out. For us he really is the face of the company, both externally and with employees.”

“If there is one thing that I have learned in my career is that reputations are made from the inside out. It’s the employees who represent the face of the company in all different areas. Employee communications is a critical piece of what anyone in communications should focus on.”


More information:

WebsiteMcGraw Hill

LinkedIN: Catherine Mathis

Twitter: @DSSimonDoug

The Art and Analytics of Brand Storytelling

Richard McGill Murphy, Editor in Chief of HP.com Global Marketing, joins Doug Simon, President and CEO of D S Simon on VlogViews to offer insights into how HP is using data to drive brand storytelling. From the AirPR PR Tech Awards.

Richard’s VlogViews:

“Marketing is about data, increasingly it is about using data to inform really good storytelling.”

Who is the audience for the content you create:

“Who is this going out to? Is it going out to the C-Suite, to the IT decision maker, to people in general?  All that informs the kind of stories you tell and the way you tell them.”

More information:

LinkedIN: Richard McGill Murphy

Twitter: @DSSimonDoug

Website: HP.com

What CMO’s are Thinking About

Sheryl Pattek, VP, Principal Analyst Serving CMO’s, of Forrester joins Doug Simon, President & CEO of D S Simon to discuss what CMO’s are thinking about and how they are trying to understand consumer behavior.

“What we see as being on the minds of our CMO clients is thinking about how the marketplace is changing where empowered customers are really driving the needs for marketers to adapt their strategies to be more customer centric than company or product centric. They are rethinking their approach to be outside in rather than inside out.”

“CMO’s are also struggling to integrate this omni-channel approach and understanding customer behavior by having that singular view of customer behavior across all those channels.”

“Align your communications and your approaches to be on the right channels, with the right content, at the right time in the buyer’s journey to match up what you are doing with the buyer’s needs.”


Website: Forrester Research

Twiiter: @DSSimonDoug

Bio: Sheryl Pattek

How to Maximize Your CEO as a Public Relations Tool

Doug Simon, President & CEO, of D S Simon is joined by SiriusXM Sr. VP of Comm., Patrick Reilly to discuss the role of the CEO in your public relations and communications strategies. From the AirPR PR Tech Awards.

Patrick’s VlogViews:

“The communications strategy can’t be formed unless you know the personality and have lived with who that CEO is. It can’t be a strategy that drives the CEO. You need to wrap the strategy around who the CEO is. Let the CEO be the true voice of the company.”

“There are no communications strategies that can fix a bad product. You can only propel a very good product. One on one communication with key media outlets (is the strategy). We like to strategize, we like to prepare, but we like to engage. The product reaches so many different people, we don’t break it off into trade or consumer.”

Website: SiriusXM

LinkedIN: Patrick Reilly

Twitter: @DSSimonDoug

Using Analytics to Drive Your Public Relations Strategy

Ken Wincko, SVP Marketing at PR Newswire and Doug Simon, President & CEO of D S Simon, discuss how your brand can drive growth through the use of analytics when planning your next campaign. From the AirPR PR Tech Awards.

Ken’s VlogViews:

“A lot of organizations from a marketing and PR perspective don’t really think about is the role of technology and analytics. Thinking about new ways to utilize PR to drive revenue and growth for the company.”

“We have been able to build content that aligns with the buyer’s journey in a multi-channeled way using earned media channels like PR and social that combine with other channels to drive our growth.”

“There is a great use for PR from the content marketing perspective. It is the pull versus the push. If you use your own thought leadership content and distribute it through a network, you can actually get engagement with buyers and key influencers.”

More information:

Twitter: @DSSimonDoug

Twitter: @KenWincko

Website: PRNewswire

Using Social Media to Drive Earned Media Coverage

Doug Simon, President & CEO of D S Simon, and Greg Galant, CEO of Sawhorse Media, discuss how using social media can drive earned media coverage of your content. Greg also provides background on the Shorty Awards and Muck Rack.

Greg’s VlogViews:

“Even if all you care about is getting something on the front page of the Wall Street Journal, you have to integrate social media because a journalist – and you know I saw you guys had these stats and we’ve seen it too – they use social media to figure out what they are going to write about. They’re on social media mostly Twitter, Facebook to a large degree and other social platforms to a lesser degree, constantly monitoring what’s being said: what are their colleagues up to, what are their sources up to and that’s what’s going to determine what’s in print, what’s on TV, what on the radio.”

“It’s great to see the statistics really back up what we’ve seen firsthand. When people think about social media, they generally think: we are going to do PR the way we’ve always done it then were going to have our social media department and they are going to tweet out from our handle and post a Facebook for us and that’s that, but really social media has changed the entire way the news business work and the way that journalist work.”

“Journalist are experts at figuring out what’s fluff and what’s real. I think every internet user is getting much more discerning because they are exposed to. I think we are going to continue to see internet user just get more sophisticated about what they’re going to click on and what they’re going to read.”

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