Chris Winans, Executive Vice President, General Manager at Hill+Knowlton Strategies joined Doug Simon, President & CEO of D S Simon Productions at the PRSANY Big Apple Awards Gala. Mr. Winans presented the John W. Hill Award to Barri Friedman Rafferty, Senior Partner & CEO North America, Ketchum. He also discussed the changing role of technology in public relations campaigns and offered advice to younger pr pros.
“The ability to understand a client’s business problem. What is the business problem they are facing and then finding out what is the communications element to solve that problem.”
Advice from Chris Winans to younger public relations professionals:
“Be bold. The client most values the people with the most creative ideas and a willingness to think outside the box.”
“Don’t be afraid to speak up and say the things that need to be said.”
Changing role of technology:
“We no longer talk about a single media relations solution. We talk about a paid, earned, owned, integrated media solutions. There are so many channels you cannot rely on a single approach.”
What is the impact of digital communications in the development and launch of successful branding campaigns? What are the tips and tactics for success?
Mike Bako of D S Simon Productions was joined by leading public relations thought leaders for the Media Influencers Series Webcast: Living in a Branded World live from the DSS studio.
Joining Mike on the webcast sponsored by D S Simon, CommPro.Biz, and OnStream media were: Stacey Cohen, President, Co-Communications, Inc., Michael Levine, prolific writer of PR and marketing communications books including, Guerrilla PR, and A Branded World: Adventures in Public Relations and the Creation of Superbrands, Alan Siegel, one of the best-known and respected figures in the branding business.
To receive a copy of the Media Influencers Report go to www.Dssimon.com/Digital or email: email@example.com
Watch the full webcast below:
Sheryl Jones, Global Head of Marketing, Investis, spoke with Doug Simon, D S Simon, at the PR News Social Media Conference about what’s next in digital communications and what you should be doing with your social channels.
Sheryl’s Top 3 Tips:
Morgan Johnston, Manager Corporate Communications, Social Media Strategist, JetBlue, spoke with D S Simon’s Doug Simon at the PR News Social Media Conference about JetBlue’s successful social media campaigns and how you can take some of the same steps for your own organization.
Successful Social Strategies for Your Organization, from the guy behind JetBlue’s:
Bev Yehuda, SVP, Operations & Digital Media, D S Simon, spoke with Doug Simon after her panel at the PR News Social Media Conference on visual storytelling and explained why video is so vital to any digital and social campaign.
Bev’s Key Takeaways:
Krista’s Favorite Google Analytics Features:
Taylor Cole, Head of Public Relations, Hotels.com and Patrick Burek, Vice President, Consumer Practice, Finn Partners, tell Eric Wright, D S Simon, at the PR News Social Media Conference, what made their Line Waiter Campaign at SXSW so successful and how you can apply the same practices to a future campaign.
Nathan Strauss, Manager, Digital Corporate Communications, GE, speaks with Eric Wright, D S Simon, after his panel at the, “Are You a Good Social Listener on Twitter and Beyond?” about the importance of listening to your audience and how engagement metrics go beyond RTs and favorites.
Social Listening: Measuring Your Engagements
Steve Shenbaum, Founder and President of Game On Nation and PR News Social Media Conference’s keynote speaker, spoke with D S Simon’s Eric Wright to explain how his MILE principal can be applied to your social strategy.
“Use the M.I.L.E. metrics, and before you send out a message on a social channel, make sure you have a balance of all four concepts represented.” – Steve Shenbaum
Jereme Bivens, Digital Media Manager for The Rockefeller Foundation, spoke with Eric Wright, D S Simon, after his session at the PR News Social Media Conference on embracing the power of social mobility. Jereme shares how you can repurpose your existing content to maximize both social and mobile platforms.
3 ways to get the most out of your content for social and mobile platforms: