Lewis Goldberg, Managing Partner at KCSA Worldwide, sat down with D S Simon Media CEO and Founder of The SPOKEies™, Doug Simon, about the importance of compelling in-house spokespeople. He gives his tips and best practices for maximizing the effectiveness of an internal spokesperson.
“I think it’s clear that the level of authenticity, the level of knowledge about what they’re speaking about and the level of accessibility for an in-house spokesperson is significantly higher than either a paid gun or an outside expert. The media tends to like them more.”
“For our clients, they want to be seen as eminent in any field that they are in. Biotech, pharma, technology, financial services, advertising, whatever the industry is, they have a goal of being seen as a thought leader. Any acknowledgment of that leadership is of value and being acknowledged by an award like the SPOKEies™ for identifying them as being effective, transparent and accessible really proves value not only to the industry, but to the C-Suite that employs them.”
Christian Clymer of the Pharmaceutical Research and Manufacturers of America spoke with Doug Simon at the PR Summit DC about PhRMA’s new Go Boldly campaign and the keys to effective communications leadership at a large association.
United Airlines has come under intense scrutiny after a video showing a passenger being violently dragged out of a United flight by police went viral. In the aftermath of the video, United Airlines CEO, Oscar Munoz, made a series of public relations missteps in handling the crisis. Doug Simon, Founder and CEO of D S Simon Media, gives his take on how the situation could have been handled differently.
Doug Simon’s VlogViews:
“United’s problem started operationally. They didn’t have an overbooking plan when people were already on the plane. United, notoriously, has had a poor relationship with employees. From his letter to employees, Munoz clearly was thinking of them not the public. That doesn’t work anymore.”
“PR Week mistakenly honored business success not communications success when they named Munoz “Communicator of the Year.” This is clear in Editor-in-Chief Steve Barrett’s opinion piece on the debacle: http://bit.ly/2omXNQS Based on Munoz’s internal memo, regardless of his success in business, it’s doubtful his credentials as a communicator and as a human being capable of empathy were ever impeccable.”
Michael Shaulov, a Senior Executive at Check Point Software said, “We are in the ecosystem day and night. When we talk about these topics we are more credible then someone you might bring from the outside because we can bring real examples that we’ve experienced.”
Nicole Hayes, a Spokesmom from Toys ‘R Us said, “We truly value what we do in bringing our expert toy opinions to the media so you get that inside look and that true inside opinion from us directly.”
Tameeka Henry has a cool job at D S Simon Media. She gets to watch TV…a lot! What she’s actually watching is thousands of television and online media interviews we’ve booked for our clients. Some use their own spokespeople, from the CEO to their kid reporter. Others rely on third-party spokespeople. What are the pros and cons of each? Tameeka offers some key takeaways in this short video.
The Client Services team at D S Simon Media share some of the Influencer Marketing trends for the beginning of 2017. Check out what they had to say!
Our Big Takeaways:
-Influencer Marketing grows.
-The media environment improves.
-The Super Bowl of Marketing.
Drew Penkala, Marketing/Communications Associate at D S Simon Media, sat down with the D S Simon team to hear which Super Bowl LI commercials were some of their favorites this year. Let’s see what they had to say!
Some of our favorite Super Bowl LI commercials incorporated comedy, heart-felt stories, and messages of diversity and inclusion. Let us know what some of your favorite ads were this year! Send an email to email@example.com and give us your thoughts.
If you are a fan of Super Bowl commercials you are aware of the headlines Snickers is making for their plans to run the first live commercial during the Super Bowl. The ad, starring actor Adam Driver, will be broadcast on February 5 during the most-watched live TV event in the U.S.
What you might not know is that the first live on-location spot to air as part of a Super Bowl broadcast was actually in 1995. Publishers Clearing House surprised its $10 million winner by broadcasting the spot live with an intro by their own Todd Sloane as the Prize Patrol surprised the winner at the door. The spots aired during the first commercial break of the post-game show.
Forget about rehearsal, this was the only Super Bowl commercial that the stars didn’t know they were set to appear until moments before it aired. Mary Ann Brandt opened the front door to find lights, cameras, and PCH executives declaring her the winner of the $10 million Publishers Clearing House prize. If she saved her winnings Mary Ann would be able to buy a commercial spot on this year’s telecast for a cool 5 million dollars.
The commercials were produced and directed by D S Simon Media. PCH and D S Simon partnered for a total of 21 live spots from 1995-2002 including 8 Super Bowls.
“What was exciting about the entire process is that we did not know who the winner was going to be until Tuesday of Super Bowl week. The it was rush to put all the pieces of the production together and see the joy on the winners face” said Doug Simon, producer of the commercial and President & CEO of D S Simon Media.
Other notables appearing in the Publishers Clearing House commercials include Tom Bergeron, the current host of ABC’s Dancing with the Stars
Here’s how Dateline NBC covered the live commercial story in January, 1995.
Doug Simon, CEO of D S Simon Media, says there are two phases to make sure your voice is heard.
Phase 1: Is it going to be, Repeal and Replace, Repeal and Delay or just a tweak to the existing Obamacare?
Phase 2: Steer clear of appearing as part of the partisan divide. Even though your position will likely fall on one side or the other.
New York Times article that covered that lobbyists are nervous and hesitant to engage, fearing Trump.
Individual corporations are being singled out for criticism by Donald Trump. Doug Simon, CEO of D S Simon Media, says if you need to activate your crisis plan, it’s too late.
What should you do?
Don’t take him on. You can’t match his firepower.
You need to be proactive.
Be more ambitious in and how you’re approaching the media, telling more compelling stories to different audiences so you have a strong base.
You need to get out in front of potential issues or you’re going to be fighting with a very weak crisis communications plan.
New York Times article that covered key point to put a crisis plan together.