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CEO Thought Leadership Series from Trade Show

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David Weiss and Heather Harder at PRSA 2017 International

David Weiss spoke with Heather Harder of Prosek Partners on how new professionals and their employers can work together to manage both up and down especially as it pertains to social issues.

“For the employer side, young professionals aren’t taught how to manage up. So you need to foster an environment where they actually learn that skill set, and where you encourage them to be empowered to bring their ideas to you.”

David Weiss and Angee Linsey at PRSA 2017 International

David Weiss spoke with Angee Linsey of Linsey Careers about her session, “Make or Break Your First 90 Days, New Job, New Team, New Boss.” Angee talked about how people prepare for changes to their office environment whether it be a promotion, a new hire or a completely new job altogether.

“You know everybody has been in the position where they’re the new kid on the team, or they get promoted. And how do you handle that when you go from peer to boss? Or when you get a new boss and you don’t know what the new priorities are yet?”

How to Manage an Online Brand with Mark SooHoo of Burson-Marsteller

Mark SooHoo, Managing Director of Digital Health at Burson-Marsteller spoke with Doug Simon, CEO of D S Simon Media at the “How to Manage an Online Brand and Reputation” panel hosted by PRSA NY and gave his take on how to manage an online brand. Both Mark and Doug were panelists at the event. Mark touches on the need for analytics and tailoring your message for the appropriate audiences. Watch below.

Mark’s VlogViews: 

“It has to do with real deep listening and real analytics on what are people searching for? What are people talking about online? How am I mining that information to appropriately tailor the stories that your audiences want to hear?”

” One of the things that we focus a lot with our clients on is moving from KPIs like tweets and likes and retweets and things like that, moving more toward how am I truly achieving business objectives?”

How to Manage an Online Brand and Reputation

Doug Simon, CEO of D S Simon Media and Scott Steinberg, tech expert and CEO of TechSavvy Global are teaming up with the Public Relations Society of America for a panel event on how to manage an online brand and reputation at Burson-Marsteller New York offices this Thursday, Sept. 14th. In advance of the event, Doug and Scott discuss what they think it takes to build a positive online reputation. Watch below.

 

Click here for more information on the event and to register for this Thursday’s panel, click here. 

With Ad Budgets Tightening, Influencer Marketing Offers an Alternative

The front page of today’s Wall Street Journal heralded a major decrease in ad spending by some of the world’s largest consumer goods companies. As concerns emerge about the effectiveness and trustworthiness of digital ad placements, more consumer goods firms are turning towards influencer marketing to reach their key audiences.

Doug Simon, Founder & CEO of D S Simon Media, gives his take on alternative approaches communicators should be considering including the importance of turning internal leaders into influencers for their organizations. Watch.

SPOKEies™ University with Lewis Goldberg

Lewis Goldberg, Managing Partner at KCSA Worldwide, sat down with D S Simon Media CEO and Founder of The SPOKEies™, Doug Simon, about the importance of compelling in-house spokespeople. He gives his tips and best practices for maximizing the effectiveness of an internal spokesperson.

Key Quotes:

“I think it’s clear that the level of authenticity, the level of knowledge about what they’re speaking about and the level of accessibility for an in-house spokesperson is significantly higher than either a paid gun or an outside expert. The media tends to like them more.”

“For our clients, they want to be seen as eminent in any field that they are in. Biotech, pharma, technology, financial services, advertising, whatever the industry is, they have a goal of being seen as a thought leader. Any acknowledgment of that leadership is of value and being acknowledged by an award like the SPOKEies™ for identifying them as being effective, transparent and accessible really proves value not only to the industry, but to the C-Suite that employs them.”

PHRMA’s CCO – Leading an Association’s Communications

Christian Clymer, VP of Public Affairs and Communications at PhRMA discusses navigating change.

Christian Clymer of the Pharmaceutical Research and Manufacturers of America spoke with Doug Simon at the PR Summit DC about PhRMA’s new Go Boldly campaign and the keys to effective communications leadership at a large association.

Where United Went Wrong: Doug Simon Gives His Take On Their PR Nightmare

United Airlines has come under intense scrutiny after a video showing a passenger being violently dragged out of a United flight by police went viral. In the aftermath of the video, United Airlines CEO, Oscar Munoz, made a series of public relations missteps in handling the crisis. Doug Simon, Founder and CEO of D S Simon Media, gives his take on how the situation could have been handled differently.

Doug Simon’s VlogViews: 

“United’s problem started operationally. They didn’t have an overbooking plan when people were already on the plane. United, notoriously, has had a poor relationship with employees. From his letter to employees, Munoz clearly was thinking of them not the public. That doesn’t work anymore.”

“PR Week mistakenly honored business success not communications success when they named Munoz “Communicator of the Year.” This is clear in Editor-in-Chief Steve Barrett’s opinion piece on the debacle: http://bit.ly/2omXNQS Based on Munoz’s internal memo, regardless of his success in business, it’s doubtful his credentials as a communicator and as a human being capable of empathy were ever impeccable.”

Check Point Software and Toys ‘R Us Influencers: Why we use in-house spokespeople

Leading IT security firm Check Point Software and top retailer Toys ‘R Us decided to stay in-house when choosing a spokesperson for their Influencer Media Tours. Here’s why:

Michael Shaulov, a Senior Executive at Check Point Software said, “We are in the ecosystem day and night. When we talk about these topics we are more credible then someone you might bring from the outside because we can bring real examples that we’ve experienced.”

Nicole Hayes, a Spokesmom from Toys ‘R Us said, “We truly value what we do in bringing our expert toy opinions to the media so you get that inside look and that true inside opinion from us directly.”

4 Reasons YOU Should Use Internal Spokespeople

Tameeka Henry has a cool job at D S Simon Media. She gets to watch TV…a lot! What she’s actually watching is thousands of television and online media interviews we’ve booked for our clients. Some use their own spokespeople, from the CEO to their kid reporter. Others rely on third-party spokespeople. What are the pros and cons of each? Tameeka offers some key takeaways in this short video.

4 Reasons:

  • Authenticity – the interviews flow better because the internal spokesperson will naturally be more enthusiastic. Also, gives the story more credibility because its coming directly from the source.
  • Knowledge – an internal spokesperson is more knowledgeable about the brand and can often answer questions in greater depth as well as provide valuable local information that a third-party spokesperson might not have been privy to
  • Exclusivity – an internal spokesperson only represents your brand whereas an external spokesperson could be working with multiple brands at once.
  • Control/ Less of a Hassle – Aside from allowing employees the opportunity to shine for all their hard work hiring an internal spokesperson allows more control of the campaign from beginning to the end.
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