D S Simon regularly updates our clients on noteworthy industry trends and new service offerings. By submitting this form, you allow us to send you updates and information as relevant.
CEO Thought Leadership Series from Trade Show

To learn more about this initiative or how we can help extend the reach of your next campaign, fill out the form below.

Building a Proper Communications Plan For Your Clients

Chris Winans, Executive Vice President, General Manager at Hill+Knowlton Strategies joined Doug Simon, President & CEO of D S Simon Productions at the PRSANY Big Apple Awards Gala. Mr. Winans presented the John W. Hill Award to Barri Friedman Rafferty, Senior Partner & CEO North America, Ketchum. He also discussed the changing role of technology in public relations campaigns and offered advice to younger pr pros.

 

“The ability to understand a client’s business problem. What is the business problem they are facing and then finding out what is the communications element to solve that problem.”

Advice from Chris Winans to younger public relations professionals:

“Be bold. The client most values the people with the most creative ideas and a willingness to think outside the box.”

“Don’t be afraid to speak up and say the things that need to be said.”

Changing role of technology:

We no longer talk about a single media relations solution. We talk about a paid, earned, owned, integrated media solutions. There are so many channels you cannot rely on a single approach.”

Media Influencers Series: Living in a Branded World

What is the impact of digital communications in the development and launch of successful branding campaigns? What are the tips and tactics for success?

Mike Bako of D S Simon Productions  was joined by leading public relations thought leaders for the Media Influencers Series Webcast: Living in a Branded World live from the DSS studio.

Joining Mike on the webcast sponsored by D S Simon, CommPro.Biz, and OnStream media were: Stacey Cohen, President, Co-Communications, Inc., Michael Levine, prolific writer of PR and marketing communications books including, Guerrilla PR, and A Branded World: Adventures in Public Relations and the Creation of Superbrands, Alan Siegel, one of the best-known and respected figures in the branding business.

To receive a copy of the Media Influencers Report go to www.Dssimon.com/Digital or email: digital@dssimon.com

Watch the full webcast below:

D S Simon releases Media Influencers Report

Communicators are missing out on significant opportunities to earn media with their content in the digital space. That conclusion is yielded from the 2015 D S Simon Media Influencers Report completed by the digital video communications firm D S Simon Productions.

Key findings included:

-76% of digital producers, journalists and bloggers use outside produced video content. Of these, 63% of them are more frequent users.

-We found 74% of respondents will post or link to your unedited video

-While 60% of digital producers, journalists and bloggers anticipate using more video next year, more than a third of those anticipate using much more

-Facebook (69%), Twitter (59%) and LinkedIn (33%) were the most common networks cited by producers who accept pitches via social media

D S Simon Introduces Digital Co-op SMTs

You asked for it. You’ve got it. An industry first as D S Simon offers Digital Co-op SMTs. Digital plus television is a powerful combination.

With our new services, you’ll get:

  • 100,000+ online digital video plays
  • 1,000,000+ views of your content
  • 10,000,000 audience guarantee cross-platform

 

Want more info about this exciting new development? Send us an email at digital@dssimon.com.

Mourning David Carr

The NY Times Reporter David Carr was incredibly generous offering an interview off of one phone call. The advice he offered on video blogging is spot on today as he compared himself to David Pogue. He died yesterday at 58 and will be missed.

American Optometric Association: InfantSEE

InfantSEE®, a public health program, managed by Optometry Cares® – the AOA Foundation, is designed to ensure that eye and vision care becomes an essential part of infant wellness care to improve a child’s quality of life.

Under this program, participating optometrists provide a comprehensive infant eye assessment between 6 and 12 months of age as a no-cost public service. InfantSEE®, a public health program, managed by Optometry Cares® – the AOA Foundation, is designed to ensure that eye and vision care becomes an essential part of infant wellness care to improve a child’s quality of life.

THE AMERICAN LEGION HELPS RAISE AWARENESS FOR NEEDS OF RETURNING SOLDIERS

The American Legion is launched a national awareness campaign to shine a spotlight on the resources available for veterans, active duty service members and their families through Legion programs and services. As part of this campaign, The American Legion released a series of Public Service Announcements (PSAs) focusing on veteran benefits, family assistance and volunteer programs.

The campaign to distribute this PSA resulted in the American Legion reaching their goal of helping veterans and their families get the support and assistance they need. The American Legion is the largest wartime veteran’s service organization with 2.4 million members in nearly 14,000 posts in nearly every community in America.

A proprietary branded media site was used to distribute this PSA nationally to PSA Directors, Station Managers, and Community Directors at broadcast and digital outlets across the country.

dssimon.com/MM/American-Legion-PSAs/

Matt Damon and America’s Giving Challenge

Matt Damon, the Case Foundation, Causes and PARADE Magazine launch a national competition that encourages people to use the internet to recruit as many supporters as they can to donate to their favorite charities. Prize money is given to the charities that inspire the most people to donate during the challenge.

How Can Brian Williams Win His Job Back?

Doug Simon, D S Simon offers his views on what NBC Newscaster Brian Williams needs to do to salvage his journalistic integrity and regain his audience’s trust.

Doug’s Three Suggestions: 

— Brian should focus more on his responsibilities as a journalist and as a newscaster, and let go of his persona as a public figure in the entertainment arena.

— Brian should stay off of his nightly newscast for at least a week.

— Brian should make an appearance on the TODAY Show on Friday, Feb. 13 to announce that he will no longer make appearances on entertainment television programs in 2015.

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