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CEO Thought Leadership Series from Trade Show

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Protecting the NFL Players in a Crisis

Doug Simon (@DSSimonDoug), CEO of D S Simon Media spoke with George Atallah (@GeorgeAtallah), Assistant Executive Director & External Affairs for NFL Players Association at the PR News Media Relations Conference in Washington, D.C., about leading your organization’s messaging in a crisis.

In today’s vlog post, Doug spoke with George Atallah, Assistant Executive Director & External Affairs for NFL Players Association, about his role in communications for the NFL Players Association. He discussed the issue of concussions and the challenges faced by labor union leadership, workplace safety, post career health benefits and more.

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Earned Media Throughout the Election

Doug Simon (@DSSimonDoug) of D S Simon Media speaks about how your brand can win by using similar marketing strategies that were used throughout the election process.

The campaign demonstrated the power of earned media. For the first time in years, the candidate outspent during both the primary and general election campaign won. Donald Trump mastered earning media with social media. Can you?

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D S Simon Media (@DSSimon) CEO Doug Simon (DSSimonDoug) speaks with the founder of Michael Smart PR, Michael Smart (@michaelsmartpr) about his proven methods of successfully pitching journalists and becoming a master of media relations.

At this years PRSA International Conference, D S Simon Media CEO, Doug Simon, met with Michael Smart, head of Michael Smart PR, to discuss ways to improve your media pitches and how to get over the “I feel like a pest” syndrome. Michaels three tips: Know your target, dig for gold, and bring a sense of urgency. Doug and Michael take a closer look at these steps and provide examples of how a company can use them to their benefit in today’s edition of VlogViews.


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How to Increase Earned Media in a Social Media World: PR News Social Media Conference

Shelby Fix of D S Simon Media spoke with Doug Simon (@DSSimonDoug), CEO of D S Simon Media at the PR News Social Media Conference about how to increase earned media in a social media world.

In this interview, Doug Simon is interviewed by Shelby Fix at the PR News Social Media Conference about how to increase earned media in a social media world. As you may know, Doug is the founder and CEO of D S Simon Media. Shelby Fix is the Video Producer/Senior Content Marketer at D S Simon, as well as the newest member of our team.

This post will give advice as to how to make social media work for you in order to earn the type of quality media that modern companies need to succeed. We’ll also give insight into the power of video and how they can overcome the challenges faced when looking to acquire media.

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Recap of the Coca Cola Journey: PR News Social Media Conference

Doug Simon (@DSSimonDoug), CEO of D S Simon Media spoke with Doug Busk (@dbusk), Group Director, Digital Communications & Social Media, Corporate Communications, of  Coca Cola Company at the PR News Social Media Conference about Coca Cola’s Journey.

In today’s installment of VlogViews, Doug speaks with the Group Director of Digital Communications & Social Media (Corporate Communications) of Coca-Cola Company Doug Busk. Doug and Doug delve into the impact of Coca-Cola Journey and the inclusion of a famous Coke advertisement in the series finale of the critically acclaimed show “Mad Men.” The Doug’s also discussed the refreshing PR maneuver used by Coca-Cola when faced with the impact of a negative Op-Ed piece. You don’t want to miss this one!

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Creative Strategies To Get Buy In’s: PR News Social Media Conference

Doug Simon (@DSSimonDoug) of D S Simon Media speaks with Allen Plummer (@MktrAllen), Content Marketing & Social Media Strategist, Institutional Business, of Vanguard at the PR News Social Media Conference about creative strategies to get buy in from management to push forward on Social Media.

Have you ever wondered how major institutions develop social media strategies? Doug spoke with Allen Plummer, Content Marketing & Social Media Strategist, Institutional Business of Vanguard at the recent PR News Social Media Conference and discussed how developing and sharing a long term social media strategy within your organization can evolve and grow your social media impact. Are you getting the most bang for your buck when it comes to social media impressions? Mr. Plummer will share his formula for calculating the most efficient cost per impression.

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How to Increase Earned Media Coverage in a Social Media World

81% of digital journalists are using social networking sites to find story ideas. This presents a tremendous opportunity to use social media networking sites to generate earned media coverage for your campaign.

Come join us at the PR News’ Social Media Conference and Crisis Management Workshop in New York City October 19-20th where our CEO and Owner, Doug Simon, will be speaking about increasing earned media in a social media world.

Doug Simon (@DSSimonDoug), President and CEO of D S Simon Media provides insight to his session at the PR News Social Media Conference on October 20th where he will discuss how to use video to win earned media across platforms.

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Trump will be President if 2016 is 1980

Will Trump “trump” Hillary similarly to how Reagan defeated Jimmy Carter in 1980? On the day of the presidential debate, new polls reflect nearly a tie between Trump and Clinton. Taking a closer look, the parallels are undeniable.

Similarities Include:

A third-party challenge

An unlikable Democrat

A “dangerous” Republican

A feeling America is on the wrong track

Nearly identical campaign slogans

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Five Tips for Effective Communications for Healthcare Companies

D S Simon Media‘s own Smitha Rao takes us through her tips for effective healthcare communications for media tours and narrative video content. Having worked for major healthcare companies in the past including Mount Sinai, Smitha offers advice from her years of experience including how to keep the content engaging and ensuring you have the right spokesperson.

Some of Smitha’s Vlog Views: 

“Keep it short. I suggest 3-5 minutes. I know you may have a lot of content, but you don’t want to bombard your audience with too much data. It’ll have the exact opposite impact you intended and your viewers will tune out.”

“Pick your spokespeople and talent wisely: Some of the most intelligent people aren’t good at being spokespeople. Why? They’re just not good on-camera and often get flustered, not conveying their important messages or story.”

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Forum Produced by Milestone Marketing

Doug Simon (@DSSimonDoug), CEO of D S Simon Media got a chance to speak with the founder and organizer of The Corporate Anniversary Forum, Lisa Alonge (@MilestoneLisa). Lisa outlined key takeaways of the forum and how organizations can effectively maximize their anniversary celebrations.

Some of Lisa’s VlogViews: 

“Time is your biggest asset and you can’t get it back when that clock ticks. Everything needs time to percolate, these are big conversations, this is a complex, one-time opportunity to really propel your brand forward and those conversations cannot be rushed.”

“I like to say you can glance back but you don’t stare, a digression that anniversaries give you permission…to look back at your founding principles. You must do that to understand your story. That reveals the soul of your company.”

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