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CEO Thought Leadership Series from Trade Show

To learn more about this initiative or how we can help extend the reach of your next campaign, fill out the form below.

Creating a Great RFP Response is Not as Hard as You Think

Creating compelling proposals to answer RFPs and secure new business can be tough, especially if you’re with a smaller or boutique firm going up against larger competitors that can offer a wider array of services to meet demands. But there are ways of standing out from that larger competition.

Jamie Claudio, Executive Producer of Client Services at D S Simon Media and Mike Bako, Marketing Director at D S Simon Media, discuss winning strategies for creating compelling RPF responses

You can read more on successful RFP responses from Jamie on O’Dwyer’s.com



Uber’s PR Nightmare After Kalamazoo Shootings

The long list of  public relations and crisis management blunders for Uber continues as they add the Kalamazoo shootings to their hall of shame. Social media pioneers Scott Monty and Richard Binhammer, along with digital, social and strategic video innovator Doug Simon offer their insight into what Uber did wrong, what they could and should do now, and what lessons brands can learn from Uber’s fail.

Jamie Claudio rejoins D S Simon in Executive Producer, Client Services Role as Firm Rolls Out New Service Offerings

Jamie Claudio has rejoined D S Simon Media as Executive Producer, Client Services. In her role, Claudio will help clients create campaigns that significantly increase media placements on television, radio and online. She will also play a key role in the firm’s development of new service offerings for agencies, organizations, and non-profits.

“Jamie has a unique understanding of producing content, developing pitches and what it takes to generate media placementssays Doug Simon, President & CEO of D S Simon Media.

Claudio previously ran the D S Simon Satellite Media Tour Group, where she produced more than a thousand television news segments before exploring agency life where she generated significant national coverage for clients including placements on CNN and in USA Today and the NY Times. Most recently, she served as Director of Marketing for a lifestyle brand and was the main point of contact for more than 250 retailers.

“Being in the trenches with agencies and end clients and dealing with the media has provided me valuable insight into what elements go into creating an effective campaigns. I am thrilled to be bringing those lessons to back to D S Simon Media” says Claudio.

Why Trump’s Pick for VP Could Pave The Way to the White House

As Donald Trump bulldozes his way to the Republican nomination, Doug Simon, President & CEO of D S Simon Media, explains  what Trump can do to virtually assure he would win the presidential race against Hillary Clinton.

Doug’s VlogViews:

“If Trump selects John Kasich, Governor of Ohio, even though he hasn’t preformed well in the primary, he’s someone who would not fire up the Democratic base to come out en masse and Trump will have a clear path to victory.

Media Training Minute: Peyton Manning in crisis communication mode

Mike Bako, Marketing Director at D S Simon Media, critiques the crisis communication fail by Peyton Manning and his public relations team as allegations hit the headlines of sexual assault claims dating back to his time at the University of Tennessee.

Peyton was quick to offer an outright denial of recent HGH usage claims but has been totally silent on this new lawsuit and media coverage. He needs to tell his side of the story before more harm is done to his reputation and possible future endorsement opportunities.

Three pieces of communications advice for Hillary Clinton

Doug Simon, President & CEO of D S Simon Media, offers three pieces of communications advice for Hillary Clinton as she battles Bernie Sanders for the Democratic nomination.

1. She has trapped herself as a less aspirational version of Bernie Sanders in the debates. While she can still ground out a win she might have trouble energizing an important Democratic base. In her communications she needs to spend more time contrasting herself with Senators Cruz and Rubio. Two of her best moments in the February 11 debate were when she mentioned Wisconsin Governor Walker by name. She needs to do more of that with Cruz and Rubio.

2. Improve crisis communications on the Wall Street speeches angle. One of the earliest steps in effective crisis communications is establishing perspective. As Mother Jones reported in a critical piece, she gave more than 90 speeches. The vast minority were to Wall Street with many of them to universities, religious organizations and non-profits popular with democratic voters. Many were also unpaid. Did you have that perspective?

3. Pick Elizabeth Warren to be her running mate. It might not get Senator Warren to endorse her now but it will prevent her from endorsing Sanders. Hillary has been around so long that the historic nature of her win is missed by younger voters. They are bored with it. Selecting Warren would be historic, energize the left and younger voters and put Hillary in control of the campaign dynamic all the way to the November election.

Former U.S. President Jimmy Carter and Mrs. Carter Announced As Ambassadors for Shriners Hospitals for Children

Shriners Hospitals for Children® announces former U.S. President Jimmy Carter and Mrs. Carter as Ambassadors for the organization. As part of their support, Nobel Peace Prize recipient and noted humanitarian, Mr. Carter appeared in a Valentine’s Day themed Shriners Hospitals for Children public service announcement (PSA).

A proprietary branded media site was used to distribute this PSA nationally to PSA Directors, Station Managers, and Community Directors at broadcast and digital outlets across the country.


Media Training Minute: Cam Newton’s Super Bowl Media Meltdown

Cam Newton was a Super Bowl 50 loser on the field and he earns a Media Training Minute grade of F for walking out on his post game press conference. After a successful year on the field and off the field building his brand, will this hurt his marketability long term? What can communicators and marketers learn about dealing with the media and preparing your spokesperson for tough interviews.

Mike Bako, D S Simon Media‘s Marketing Director, offers analysis on what all communicators can do to prepare for confrontational interviews.

Brands Score Marketing Wins By Breaking World Records At The Super Bowl

The Broncos weren’t the only winners over Super Bowl weekend. Who won the Super Bowl ad pre-game show? Doug Simon, President & CEO of  D S Simon Media, provides insights into the celebrity spots that were most shared before the game featuring Drake, Ryan Reynolds, Alec Baldwin and Chris Martin of Coldplay for T-Mobile, Hyundai, Amazon and Pepsi.

Other big winners who weren’t on the field? NFL players Antonio Brown of the Steelers, Colts Punter Pat McAfee and former Seahawks long snapper Nate Boyer all set Guinness World Record records that were broadcast on NFL Network. Attempting to set a Guinness World Record is a fantastic way to get exposure for your client and the opportunity has just gotten better.

D S Simon Media and Guinness World Records have partnered on a joint marketing initiative to maximize media coverage of record breaking attempts.

You can learn more about this (link to our release page) and check out the Super Bowl record attempts (link to GWR page). We’d love to help make this a record-breaking year for you.

GUINNESS WORLD RECORDS ™ and D S Simon Media Form Joint Marketing Initiative

Over the years GUINNESS WORLD RECORDS™ has been witness to some of the most impressive and awe-inspiring record attempts by organizations around the world. Could your campaign be next?

Guinness World Records and D S Simon Media are excited to announce a joint marketing initiative to help organizations and brands utilize video and digital distribution for record-breaking attempts.

Peter Harper, SVP Americas, Guinness World Records and Doug Simon, President & CEO of  D S Simon Media discuss how the joint marketing initiative will help brands and organizations looking to amplify their record-breaking message across broadcast and social platforms.

Contact your D S Simon Media representative or email GWR@dssimon.com to find out how we can bring your Guinness World record attempt to life.

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