D S Simon regularly updates our clients on noteworthy industry trends and new service offerings. By submitting this form, you allow us to send you updates and information as relevant.
CEO Thought Leadership Series from Trade Show

To learn more about this initiative or how we can help extend the reach of your next campaign, fill out the form below.

Vlog Views

Featured Video Blog Interviews

VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report


The Public Relationships of Stories: Context, Connection and Alternative Storytelling Techniques

The practice of public relations for years depended on rational storytelling of facts, stats and proof points that aligned with key messages and were broadcast and told through third party mass media.

The social Web brings to the forefront the value of public relationships that are now build through direct connections with business’ stakeholders –investors, customers, employees and communities of interest. Today, these public relationships require stories that are relevant, contextual and ones that can build deeper connections with stakeholders.


This webcast featured corporate social media pioneers Scott Monty and Richard Binhammer, along with digital, social and strategic video innovator Doug Simon.

Media Training Minute: Peyton Manning in crisis communication mode

Mike Bako, Marketing Director at D S Simon Media, critiques the crisis communication fail by Peyton Manning and his public relations team as allegations hit the headlines of sexual assault claims dating back to his time at the University of Tennessee.

Peyton was quick to offer an outright denial of recent HGH usage claims but has been totally silent on this new lawsuit and media coverage. He needs to tell his side of the story before more harm is done to his reputation and possible future endorsement opportunities.

Three pieces of communications advice for Hillary Clinton

Doug Simon, President & CEO of D S Simon Media, offers three pieces of communications advice for Hillary Clinton as she battles Bernie Sanders for the Democratic nomination.

1. She has trapped herself as a less aspirational version of Bernie Sanders in the debates. While she can still ground out a win she might have trouble energizing an important Democratic base. In her communications she needs to spend more time contrasting herself with Senators Cruz and Rubio. Two of her best moments in the February 11 debate were when she mentioned Wisconsin Governor Walker by name. She needs to do more of that with Cruz and Rubio.

2. Improve crisis communications on the Wall Street speeches angle. One of the earliest steps in effective crisis communications is establishing perspective. As Mother Jones reported in a critical piece, she gave more than 90 speeches. The vast minority were to Wall Street with many of them to universities, religious organizations and non-profits popular with democratic voters. Many were also unpaid. Did you have that perspective?

3. Pick Elizabeth Warren to be her running mate. It might not get Senator Warren to endorse her now but it will

Read More

Former U.S. President Jimmy Carter and Mrs. Carter Announced As Ambassadors for Shriners Hospitals for Children

Shriners Hospitals for Children® announces former U.S. President Jimmy Carter and Mrs. Carter as Ambassadors for the organization. As part of their support, Nobel Peace Prize recipient and noted humanitarian, Mr. Carter appeared in a Valentine’s Day themed Shriners Hospitals for Children public service announcement (PSA).

A proprietary branded media site was used to distribute this PSA nationally to PSA Directors, Station Managers, and Community Directors at broadcast and digital outlets across the country.


D S Simon Media: Be Seen Be Heard

Be Seen. Be Heard. D S Simon can help you reach customers, media, and influencers. How do they see your brand?

Media Training Minute: Cam Newton’s Super Bowl Media Meltdown

Cam Newton was a Super Bowl 50 loser on the field and he earns a Media Training Minute grade of F for walking out on his post game press conference. After a successful year on the field and off the field building his brand, will this hurt his marketability long term? What can communicators and marketers learn about dealing with the media and preparing your spokesperson for tough interviews.

Mike Bako, D S Simon Media‘s Marketing Director, offers analysis on what all communicators can do to prepare for confrontational interviews.

Brands Score Marketing Wins By Breaking World Records At The Super Bowl

The Broncos weren’t the only winners over Super Bowl weekend. Who won the Super Bowl ad pre-game show? Doug Simon, President & CEO of  D S Simon Media, provides insights into the celebrity spots that were most shared before the game featuring Drake, Ryan Reynolds, Alec Baldwin and Chris Martin of Coldplay for T-Mobile, Hyundai, Amazon and Pepsi.

Other big winners who weren’t on the field? NFL players Antonio Brown of the Steelers, Colts Punter Pat McAfee and former Seahawks long snapper Nate Boyer all set Guinness World Record records that were broadcast on NFL Network. Attempting to set a Guinness World Record is a fantastic way to get exposure for your client and the opportunity has just gotten better.

D S Simon Media and Guinness World Records have partnered on a joint marketing initiative to maximize media coverage of record breaking attempts.

You can learn more about this (link to our release page) and check out the Super Bowl record attempts (link to GWR page). We’d love to help make this a record-breaking year for you.

Pre-Super Bowl Campaigns Can Help Score Touchdowns for Marketers

You don’t need a five million dollar commercial budget to create Super Bowl buzz. Smart marketers need to leverage the pre-game buzz of the game to amplify their campaign’s message. There is no better starting point than the spokesperson you pick and how their authenticity cuts through all the media clutter.

Mike Bako, D S Simon Media’s Marketing Director, provides insight into two recent Super Bowl campaigns executed by D S Simon featuring retired NFL Hall of Famer and prostate cancer survivor, Michael Haynes, and retired NFL player, former Travel Channel host, and food enthusiast Dhani Jones.


Big names might be appealing, but a spokesperson should not just be a hired gun who has no connection to the campaign or cause. Media and consumers are more sophisticated than ever and can see right through an athlete or celebrity just looking to cash a paycheck. Real connections and experiences with the product or cause will help your message resonate with the media and consumers.

Another tactic to create buzz is to release your commercial spot before the big game. Brands that have done this have created pre-game buzz and have benefited from the sharing of the spots on social channels.

Four of the top ten most shared spots have featured a celebrity spokesperson:

4) T-MobileRestricted Bling

Total Shares – 115,168
February 2nd
Celebrity: Drake

7) HyundaiRyanville

Total shares: 49,215
February 1st
Celebrity: Ryan Reynolds

8) Amazon.comCheese Footballs #BaldwinBowl

Total shares: 47,448
January 29th
Celebrity: Alec Baldwin

10) PepsiThe Rumors Are T

Read More

PR must lead on new FTC native advertising, sponsored content guidelines

Doug Simon, President & CEO of D S Simon Media, provides a road map for understanding the new FTC native advertising guidelines – and one that could spur PR industry growth.

For more information on the new FTC guidelines:

So what does PR need to do to own Native Advertising?

  1. Recognize, there is an ongoing struggle between those who feel hiding the source of your message is good for business and those who feel taking ownership of content benefits them and their brand. Take ownership of content.
  2. Resist temptation to find loopholes in the guidelines that might put clients at risk.
  3. As with the FTC Spokesperson Guidelines for third-party spokespeople in video and media tours, recognize that disclosure is another opportunity for branding and a chance to offer value to the public.
  4. Don’t fear the guidelines. Only work with partners who understand them and agree to lead on compliance.
  5. Pressure publishers, ad networks and social media sites to integrate compliance into their formats to allow for creativity and disclosure without putting brands at risk.


The result will be better serving our client’s and the public, grabbing the lion’s share of digital marketing dollars and changing our reputation fo

Read More

GUINNESS WORLD RECORDS ™ and D S Simon Media Form Joint Marketing Initiative

Over the years GUINNESS WORLD RECORDS™ has been witness to some of the most impressive and awe-inspiring record attempts by organizations around the world. Could your campaign be next?

Guinness World Records and D S Simon Media are excited to announce a joint marketing initiative to help organizations and brands utilize video and digital distribution for record-breaking attempts.

Peter Harper, SVP Americas, Guinness World Records and Doug Simon, President & CEO of  D S Simon Media discuss how the joint marketing initiative will help brands and organizations looking to amplify their record-breaking message across broadcast and social platforms.

Contact your D S Simon Media representative or email GWR@dssimon.com to find out how we can bring your Guinness World record attempt to life.