VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report
Richard McGill Murphy, Editor in Chief of HP.com Global Marketing, joins Doug Simon, President and CEO of D S Simon on VlogViews to offer insights into how HP is using data to drive brand storytelling. From the AirPR PR Tech Awards.
“Marketing is about data, increasingly it is about using data to inform really good storytelling.”
Who is the audience for the content you create:
“Who is this going out to? Is it going out to the C-Suite, to the IT decision maker, to people in general? All that informs the kind of stories you tell and the way you tell them.”
LinkedIN: Richard McGill Murphy
Sheryl Pattek, VP, Principal Analyst Serving CMO’s, of Forrester joins Doug Simon, President & CEO of D S Simon to discuss what CMO’s are thinking about and how they are trying to understand consumer behavior.
“What we see as being on the minds of our CMO clients is thinking about how the marketplace is changing where empowered customers are really driving the needs for marketers to adapt their strategies to be more customer centric than company or product centric. They are rethinking their approach to be outside in rather than inside out.”
“CMO’s are also struggling to integrate this omni-channel approach and understanding customer behavior by having that singular view of customer behavior across all those channels.”
“Align your communications and your approaches to be on the right channels, with the right content, at the right time in the buyer’s journey to match up what you are doing with the buyer’s needs.”
Website: Forrester Research
Bio: Sheryl Pattek
Doug Simon, President & CEO, of D S Simon is joined by SiriusXM Sr. VP of Comm., Patrick Reilly to discuss the role of the CEO in your public relations and communications strategies. From the AirPR PR Tech Awards.
“The communications strategy can’t be formed unless you know the personality and have lived with who that CEO is. It can’t be a strategy that drives the CEO. You need to wrap the strategy around who the CEO is. Let the CEO be the true voice of the company.”
“There are no communications strategies that can fix a bad product. You can only propel a very good product. One on one communication with key media outlets (is the strategy). We like to strategize, we like to prepare, but we like to engage. The product reaches so many different people, we don’t break it off into trade or consumer.”
LinkedIN: Patrick Reilly
Ken Wincko, SVP Marketing at PR Newswire and Doug Simon, President & CEO of D S Simon, discuss how your brand can drive growth through the use of analytics when planning your next campaign. From the AirPR PR Tech Awards.
“A lot of organizations from a marketing and PR perspective don’t really think about is the role of technology and analytics. Thinking about new ways to utilize PR to drive revenue and growth for the company.”
“We have been able to build content that aligns with the buyer’s journey in a multi-channeled way using earned media channels like PR and social that combine with other channels to drive our growth.”
“There is a great use for PR from the content marketing perspective. It is the pull versus the push. If you use your own thought leadership content and distribute it through a network, you can actually get engagement with buyers and key influencers.”
Doug Simon, President & CEO of D S Simon, and Greg Galant, CEO of Sawhorse Media, discuss how using social media can drive earned media coverage of your content. Greg also provides background on the Shorty Awards and Muck Rack.
“Even if all you care about is getting something on the front page of the Wall Street Journal, you have to integrate social media because a journalist – and you know I saw you guys had these stats and we’ve seen it too – they use social media to figure out what they are going to write about. They’re on social media mostly Twitter, Facebook to a large degree and other social platforms to a lesser degree, constantly monitoring what’s being said: what are their colleagues up to, what are their sources up to and that’s what’s going to determine what’s in print, what’s on TV, what on the radio.”
“It’s great to see the statistics really back up what we’ve seen firsthand. When people think about social media, they generally think: we are going to do PR the way we’ve always done it then were going to have our social media department and they are going to tweet out from our handle and post a Facebook for us and that’s that, butRead More
Nick Hasse, Social and Digital Marketing Technology Entrepreneur, CEO at Loot!, joins Mike Bako, Marketing Manager at D S Simon, to discuss ways that brands can engage with customer and reward them for sharing their experiences across social platforms.
Nick Hasse’s VlogViews:
“Social media is taking over the entire entertainment industry as a whole so it’s a really exciting time; it is no longer an option to try to be social and figure that out.”
“Brands have to get in there and start to be innovative and become media channels to help bringing people into their ecosystem or they’re going to lose out.”
“I tell brands to start engaging with your customers, the people who are actually part of your brand because that’s who you depend on, why not let them feel the love why not let them get engage and get excited about your brand, that’s how you build that advocacy group of customers that any successful business thrives on.”
Doug Simon’s VlogViews:
How to stop Trump:
“It is not easy for Republicans because in part they’ll have to go against some of the ideological positions they’ve been pushing all these years but they have to think that way because Trump, if he’s anything, is an unorthodox candidate in an unorthodox period of time.”
“There are numerous examples in states across the country; many of them key battle ground states, Florida, one in particular where this situation exists. So the prescription for Republicans if they want to stop Trump, stop what you’re doing with the typical establishment demagoguery and go after him as an opportunist whose been bilking the middle class his whole career to get rich and now will do that again as he gets more power.”
“Here’s one quick example that was recently cited in the National Review: Do you think Donald Trump needed a hand out to build Trump Tower and profit from it? Probably not. However, he received 164 million dollars in tax abRead More
Heather Whaling, Founder and CEO of Geben Communications, joins Doug Simon, President & CEO of D S Simon, to discuss findings of the Media Influencers Report and how brands can earn media cross-platform.
If you would like a copy of the D S Simon Media Influencers Report: please click here.
“It was disheartening to see the number of media who said they had been burned by PR people or misled by PR people, certainly that is not a good thing for our industry. It does create an opportunity for those of us who are building really good positive relationships with the media. There are so many out there doing it wrong that if you are doing it right it reinforces why the media are so willing to work with the same PR people over and over.”
“I was surprised to see the data around how willing the media are, particularly television, to use third party video, I think that creates an opportunity for PR people to tell their stories to broader audiences in new ways.”
“I think it goes back to in your relationships and in your dealings with the media. Being open and honest as much as you can, whether it be through disclosures or is someone available to talk to them at that time or what are those details that led to the specific situation happening isRead More
Gini Dietrich, author of the book and blog Spin Sucks, joins Doug Simon, President & CEO of D S Simon, to discuss the value of being transparent with journalists and how earning their trust can help lead to earning media with your content.
Doug and Gini also discuss the findings of the D S Simon Media Influencers Report. If you would like a copy of the D S Simon Media Influencers Report: please click here.
Gini Dietrich’s VlogViews:
“It’s interesting. It used to be you could build relationships with journalists and have those relationships that go throughout your career and you use those relationships that go throughout your career. That all has been flipped on its head. And so, for those of us with experience and who remember the old ways it is kinda like, how do we do this now? Are we supposed to use social media because that seems very strange, but of course it works. And then with the newer, younger professionals they don’t know any other way to do it. So there is this collide of how the heck are we supposed to be earning media. And to your point, if you’re creating compelling content, the media want it! They want to syndicate, they want to aggregate, and they want to curate it. It’s almost easier now than it use to be!”
“It’s astounding to me that Americans spend 152 hours a month watching some sort of television. Video, online videos, Netflix, TV. That iRead More
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