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VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report

 

Media Influencers Series: Living in a Branded World

What is the impact of digital communications in the development and launch of successful branding campaigns? What are the tips and tactics for success?

Mike Bako of D S Simon Productions  was joined by leading public relations thought leaders for the Media Influencers Series Webcast: Living in a Branded World live from the DSS studio.

Joining Mike on the webcast sponsored by D S Simon, CommPro.Biz, and OnStream media were: Stacey Cohen, President, Co-Communications, Inc., Michael Levine, prolific writer of PR and marketing communications books including, Guerrilla PR, and A Branded World: Adventures in Public Relations and the Creation of Superbrands, Alan Siegel, one of the best-known and respected figures in the branding business.

To receive a copy of the Media Influencers Report go to www.Dssimon.com/Digital or email: digital@dssimon.com

Watch the full webcast below:

Hillary Clinton uses video to announce 2016 Presidential bid

Hillary’s 2016 video looks a whole lot different than her announcement video 8 years ago. Eight years ago it was all Hillary, all the time. This time it was all controlled message.

In the video, she does not appear until after 90 seconds of images featuring personal stories of others, each describing how they are getting ready to start something new. She controlled the content by appearing on camera for nine seconds for four separate sound bites.

Hillary and her campaign used this technique to manage the messages and sound bites that would be used by media covering her announcement.

Her overall theme and message of “going small” might enable her to “go big”.

D S Simon releases Media Influencers Report

Communicators are missing out on significant opportunities to earn media with their content in the digital space. That conclusion is yielded from the 2015 D S Simon Media Influencers Report completed by the digital video communications firm D S Simon Productions.

Key findings included:

-76% of digital producers, journalists and bloggers use outside produced video content. Of these, 63% of them are more frequent users.

-We found 74% of respondents will post or link to your unedited video

-While 60% of digital producers, journalists and bloggers anticipate using more video next year, more than a third of those anticipate using much more

-Facebook (69%), Twitter (59%) and LinkedIn (33%) were the most common networks cited by producers who accept pitches via social media

D S Simon Introduces Digital Co-op SMTs

You asked for it. You’ve got it. An industry first as D S Simon offers Digital Co-op SMTs. Digital plus television is a powerful combination.

With our new services, you’ll get:

  • 100,000+ online digital video plays
  • 1,000,000+ views of your content
  • 10,000,000 audience guarantee cross-platform

 

Want more info about this exciting new development? Send us an email at digital@dssimon.com.

D S Simon CEO Hosts Webinar on The Brian Williams Trust Crisis

DSS CEO Doug Simon hosted “The Brian Williams Trust Crisis: A Critical Time for News Media” webinar for Commprobiz.com with panelists including: Richard Berman, Media Consultant and Former News Editor for the National NBC Nightly News; Steven Gaffney, CEO and President of Steven Gaffney Company, Jim Lukaszewski, President of the Lukaszewski Group Division of Risdall Marketing and Karin Kane, Chief Customer Officer of evolve24.

Discussion topics from the webinar included:
-Reputation management and the impact of this incident on parent company NBC’s bran
-Exploring the conversation and the emotions around the Brian Williams situation
-Sensationalism in today’s news broadcasts
-How the Internet can save American Journalism

Mourning David Carr

The NY Times Reporter David Carr was incredibly generous offering an interview off of one phone call. The advice he offered on video blogging is spot on today as he compared himself to David Pogue. He died yesterday at 58 and will be missed.

American Optometric Association: InfantSEE

InfantSEE®, a public health program, managed by Optometry Cares® – the AOA Foundation, is designed to ensure that eye and vision care becomes an essential part of infant wellness care to improve a child’s quality of life.

Under this program, participating optometrists provide a comprehensive infant eye assessment between 6 and 12 months of age as a no-cost public service. InfantSEE®, a public health program, managed by Optometry Cares® – the AOA Foundation, is designed to ensure that eye and vision care becomes an essential part of infant wellness care to improve a child’s quality of life.

THE AMERICAN LEGION HELPS RAISE AWARENESS FOR NEEDS OF RETURNING SOLDIERS

The American Legion is launched a national awareness campaign to shine a spotlight on the resources available for veterans, active duty service members and their families through Legion programs and services. As part of this campaign, The American Legion released a series of Public Service Announcements (PSAs) focusing on veteran benefits, family assistance and volunteer programs.

The campaign to distribute this PSA resulted in the American Legion reaching their goal of helping veterans and their families get the support and assistance they need. The American Legion is the largest wartime veteran’s service organization with 2.4 million members in nearly 14,000 posts in nearly every community in America.

A proprietary branded media site was used to distribute this PSA nationally to PSA Directors, Station Managers, and Community Directors at broadcast and digital outlets across the country.

dssimon.com/MM/American-Legion-PSAs/

Matt Damon and America’s Giving Challenge

Matt Damon, the Case Foundation, Causes and PARADE Magazine launch a national competition that encourages people to use the internet to recruit as many supporters as they can to donate to their favorite charities. Prize money is given to the charities that inspire the most people to donate during the challenge.

How Can Brian Williams Win His Job Back?

Doug Simon, D S Simon offers his views on what NBC Newscaster Brian Williams needs to do to salvage his journalistic integrity and regain his audience’s trust.

Doug’s Three Suggestions: 

— Brian should focus more on his responsibilities as a journalist and as a newscaster, and let go of his persona as a public figure in the entertainment arena.

— Brian should stay off of his nightly newscast for at least a week.

— Brian should make an appearance on the TODAY Show on Friday, Feb. 13 to announce that he will no longer make appearances on entertainment television programs in 2015.