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Featured Video Blog Interviews

VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report


Engagement Metrics: Beyond Favorites and Retweets

Nathan Strauss, Manager, Digital Corporate Communications, GE, speaks with Eric Wright, D S Simon, after his panel at the, “Are You a Good Social Listener on Twitter and Beyond?” about the importance of listening to your audience and how engagement metrics go beyond RTs and favorites.

Social Listening: Measuring Your Engagements

  1. There is not 1 magic number. Engagement metrics go much further than just reaching a certain number of impressions.
  2. You need to have a sense of context when analyzing data. Know who is interacting with you, how far the reach of the conversation and know this for your competitors as well.
  3. Keep your metrics consistent enough that you can compare numbers quarter to quarter and your brand versus your competitors.

Mystery, Incentive, Laughter, Empowerment: M.I.L.E. Metrics for your Social Strategy

Steve Shenbaum, Founder and President of Game On Nation and PR News Social Media Conference’s keynote speaker, spoke with D S Simon’s Eric Wright to explain how his MILE principal can be applied to your social strategy.

M. Mystery

I. Incentive

L. Laughter

E. Empowerment

“Use the M.I.L.E. metrics, and before you send out a message on a social channel, make sure you have a balance of all four concepts represented.” – Steve Shenbaum

Tips and Tricks to Create and Report on Effective Digital and Social Campaigns

Production of video content is well established for broadcast audiences, one on one interviews, b-roll and sound bites. However, how do you repurpose this content for the digital world? Social media has changed the paradigm; audiences are now looking to be entertained and informed in as little as 6 seconds!!! How do you accomplish that? We will take a look at the different digital channels, formats required and type of content that resonates with your target key audience.

Key Takeaways:

  • How to create and distribute compelling content that works in a social and digital world
  • How to measure the effectiveness of a social and digital campaign
  • What are the most important things brands should consider when engaging with their target audience






Special Thanks to CommPRO.biz and Onstream Media

Looking to Go Mobile?

Jereme Bivens, Digital Media Manager for The Rockefeller Foundation, spoke with Eric Wright, D S Simon, after his session at the PR News Social Media Conference on embracing the power of social mobility. Jereme shares how you can repurpose your existing content to maximize both social and mobile platforms.

3 ways to get the most out of your content for social and mobile platforms:

  1. Repurpose your existing content to be social and mobile friendly; pull quotes and stats from a longer article or study you’ve already done, edit existing video content so it’s appropriate for the different social platforms. You already have so much content, make sure you use it!
  2. Once you decide to tackle mobile platforms, always keep a social mindset. While writing a longer article or blog post, think of those quotes or stats that will be good to pull for Facebook or Twitter. If you produce video or audio, think of what 15 or 6 second clips would be great for Instagram and Vine.
  3. Get your internal team involved! Have everyone submit content or contribute ideas for your company’s social channels.

How to Make Your Brand Pop on Facebook

Allan Gungormez, Enterprise Director of Social Media Strategy at Transamerica, spoke with D S Simon’s Eric Wright at the PR News Social Media Conference after his session “How to Make Your Brand Pop on Facebook.” Check out Allan’s key takeaways from his presentation and how you too can make your brand stand out on Facebook.

How to make your brand pop on Facebook:

  1. Keep Facebook’s algorithm in mind! It is comprised of weight, affinity and time decay and through those factors Facebook determines if your content gets placed on everyone’s newsfeed.
  2. Use Facebook’s insights and any third party tools that you have to understand if the content you’re posting is working, if the time you’re posting is the optimal time to post and if you’re reaching the correct audience.
  3. Focus on your data and use that to make well informed decisions.

How to be a Better Social Listener

Krisleigh Hoermann, Director of Operations/Digital and Social Media Consultant for the American Heart Association/American Stroke Association, spoke with Eric Wright, D S Simon, at the PR News Social Media Conference about social media listening and how your company or organization can benefit from this over-looked practice.

3 ways to be a better social listener:

  1. Pay attention to how your audience is discussing issues and topics within your niche. You want to be conversational and user-friendly.
  2. Listen to conversations and topics you might not be directly involved with but are still relevant to your cause and audience.
  3. Utilize metrics to help find and showcase the value of your organization’s social media accounts.

Bev Yehuda Joins D S Simon as SVP, Operations & Digital Media

TO LINK TO POST: bit.ly/1oi9GzJ

Bev Yehuda has joined D S Simon as SVP, Operations & Digital Media. Bev, who is the former VP, Web Engagement Products at MultiVu, a PR Newswire Company, sat down with Doug Simon to discuss where she sees brands making their biggest social media blunders and how to create a successful digital and social presence.

How to grow a strong social media presence for your brand:

1) The biggest mistake brands are making with social media is creating content that they think is appropriate and informative, but they don’t look at who their audience actually is. As a company, you need to put the time into figuring out what your audience wants to look at, consume and engage with.
2) From a distribution component, brands need to make sure the content is delivered through the appropriate channels where the relevant audience is present and willing to engage.
3) The key thing audiences look for out of a social program is to be spoken to and in a reasonable fashion. Do not dictate at your audience.

Kevin Bishop, IBM, What You Can Learn from their 100th Anniversary

TO LINK TO POST: bit.ly/1mkUab9

Kevin Bishop, Vice President & General Manager, IBM, spearheaded IBM’s 100th anniversary celebration in 2011. Today, his work is viewed as the premier example for how other companies can leverage an anniversary. Doug Simon, D S Simon, spoke with Bishop during The Corporate Anniversary Forum to find out from the master himself what is most important when planning an anniversary campaign.

How you can apply Kevin’s experiences to your own corporate anniversary:

1. Get back to basics. Ask yourself:

• “Why would anybody want to work for me?”
• “Why would anybody want to buy my product or service?”
• “Why would any community welcome us there?”

2. Take those questions and look at where you are today, where you want to be in the future and what needs to change to reach that goal.

3. Utilize your employees. How do they view your company? What are they proud of in your corporate history? Use these viewpoints to strengthen the anniversary narrative.

Lessons from Citi’s 200th Anniversary Communication Program


Jonathan Woodier, who spearheaded Citi’s 200th Anniversary campaign, shares with Doug Simon, D S Simon, at The Corporate Anniversary Forum, what he learned from the experience and how you can launch a successful anniversary campaign.

Jonathan’s Top Anniversary Tips:

1. Give yourself plenty of time and really think about what you’re trying to do.
2. Come up with a great purpose. As Woodier says, “You need something that is simple, but inspirational, something that people will hold in their heart; it will bring them to work every morning with great energy and enthusiasm.”
3. Be bold! “You don’t leave lasting footprints if you’re always walking on tip-toes”

Planning a Corporate Anniversary?

TO LINK TO POST: bit.ly/1r6TrZy

Keith Yamashita, Founder & Chairman of SYPartners, has assisted the top brands of the world, including IBM, celebrate their anniversaries. Yamashita spoke with Doug Simon, D S Simon, at The Corporate Anniversary Forum, and shared his tips for a successful anniversary and how you can apply his knowledge to your own campaign.

How to mobilize your company and culture around an anniversary:

1. If you are a CEO at the time of an anniversary, ask yourself, “What is the real condition of our company and what dimensions do we really need to change?”
2. From there, figure out which constituents really matter to your company.
3. Finally, ask yourself, “What are the sets of experiences that you’re going to have over the year that help the above constituents believe more deeply in what your company does in the world?”