VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report
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Lisa Alonge, Founder of Milestone Marketing and the visionary leader behind The Corporate Anniversary Forum, which featured IBM, Steelcase, Citi and others, spoke with Doug Simon, D S Simon, about how the forum came to be and why companies need to be leveraging these once-in-a-lifetime opportunities.
Lisa’s tips on how to successfully celebrate your corporate anniversary:
1. Getting started early is key. Time is an asset. Lose track of time and push things off and this fantastic opportunity becomes a liability.
2. Gather the information you need and find your community of professionals that are experts at anniversaries and what they do. Use these resources to find the strongest narrative for your company.
3. “This is some of the most important work that a company will do, as defined by resources of time and money. It’s important, and it comes around once in a lifetime, and yet, there is no university, no place to go to convene, to listen and learn from your peers who have been there and have those pearls of wisdom. That is why the Corporate Anniversary Forum was developed.”
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Michael Merk, who spearheaded Steelcase’s 100th anniversary in 2012, spoke to Doug Simon, D S Simon, at The Corporate Anniversary Forum, about the importance of utilizing a company milestone to change your company’s message and spur new business.
Michael’s Top Corporate Anniversary Tips:
1. This needs to be a strategic campaign. An anniversary is a moment that you don’t want to waste, so use this opportunity to make sure your company is aligned on a purpose.
2. Use an anniversary to create a public conversation about where your industry is going and how your company fits into the evolution.
3. Showcase your history to show the public why your company does what it does, not what you do.
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Jeff Rodengen, one of the most prolific authors of non-fiction in American history, spoke with Doug Simon, D S Simon, at The Corporate Anniversary Forum, on the importance of documenting your company’s history and how that knowledge can be used cross-platform.
Why you should be documenting your corporate history:
1. Books take a long time, a year and a half to two years. If you want to include a published book as a part of your corporate anniversary, plan early.
2. Once you have a book, it is a very useful tool for executives for recruiting in all disciplines and for marketing.
3. An approved manuscript can be utilized cross-platform. This is the go-to for your company history. You have collected information, images, etc. so take these valuable tools and turn into a promotional corporate video.
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Looking for some help when pitching your media contacts?
Recently, two of D S Simon’s top media relations executives, Mike Bako and Susan Higgins, participated in Bulldog Reporter webinars. We thought it would be a great idea if they shared some of their top tips with you.
Susan’s Top 3 Tips:
– Build a relationship based on trust with your media contact.
– Keep in mind show hours. Do not call in the middle of a show.
– Deliver the segment you pitched. You promised a segment, that’s the segment you need to deliver. That’s key to the trust mentioned earlier.
Mike’s Top 3 Tips:
– According to D S Simon’s Web Influencers Survey, 81% of stations use third party video. This is ideal for PR professionals to get an entire story out to the media with just a simple link or embed code.
– When it comes to pitching, sometimes the best pitch is a non-pitch. Reach out to a contact via Instagram, Twitter, Facebook, etc.
– Stay on top of current events. Find ways to tie a current events story into your pitch to be more newsworthy and timely.
TO LINK TO POST: http://bit.ly/1mc4Vqq
Susan sat down with Doug Simon, D S Simon’s President & CEO, to tell us what she has learned throughout her career and to share some tips when pitching a healthcare story.
Sue’s Tried and Tested Tips for Pitching Healthcare:
– You need to know the medical industry! You’re contacting medical producers and reporters who are almost as knowledgeable as doctors and nurses, so you need to know what’s going on with the medical and pharmaceutical world yourself.
– Know what stories your media contact has recently covered.
– Bring the producers/reporters experts they themselves couldn’t find. Otherwise they can do the story without you.
TO LINK TO POST http://www.vlogviews.com/?p=4130
D S Simon recently launched the DSS Media Module, which is a marketing/communications platform that delivers high-definition video content to global broadcasters as well as high-quality images, infographics, press materials and embeddable video to online sites and social outlets. It’s easily shared via a link or embedded within any web environment including an organization’s newsroom or campaign microsite. To date, content within the DSS Media Modules have reached tens of millions of people globally.
For more information visit our DSS Media Module Press Release.
TO LINK TO POST http://www.vlogviews.com/?p=4119
NOTE: Interview does not contain plagiarized material (we think.)
Earlier this year, in this interview with Doug Simon, President & CEO of digital, social and strategic video communications firm, D S Simon, fired Buzzfeed viral politics editor, Benny Johnson, who hinted at the job he thought was better than his Buzzfeed gig (hint: it’s not a PR job). He might want to start looking.
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Lisa Alonge, Founder of Milestone Marketing and The Corporate Anniversary Forum, which will be taking place on September 15, 2014, speaks with Doug Simon about the importance of using corporate anniversaries to encourage organizational dialogue and promote growth within companies.
How Companies Can Use Corporate Anniversaries to their Advantage?
TO LINK TO POST http://bit.ly/1vtp0hZ
Alan’s advice for strategic branding:
1) The foundation of branding requires a lot of hard work and research. Public Relations is crucial in getting out the brand message and through creative storytelling and thought leadership.
2) Have a clear voice when defining your brand and don’t let others define your brand’s identity. Keep a balance between allowing your employees to express themselves and controlling the message.
3) There are three standards successful organizations use to maintain clarity in their message: Be clear, be credible, be relevant
TO LINK TO POST http://bit.ly/Urt19M
Ian Greenleigh, Author of The Social Media Side Door, speaks with Doug Simon at the PR News Social Media Summit, about how to use different social media platforms to your advantage. Drawing upon a number of techniques in his book, Greenleigh share his tips on how you can use social media to catch the eye of a prospective employer.
Tips for Using Social Media to Market Yourself:
1) Don’t’ be afraid to disagree publically with a thought leader on a site like Twitter. People at that level are not used to hearing dissent, so if you do so in a respectful manner, you may garner their attention in a positive light.
2) Be proactive and reach out to potential employers via email. Make a personal blog or website that employers can access from your LinkedIn page to prove that you have the skills they are looking for.
3) Be humanistic and sympathetic in your approach. People will respond better to someone who is genuinely interested and is not just posturing.