CEO Thought Leadership Series from Trade Show

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Featured Video Blog Interviews


VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report

 

How Can Your Campaign Connect with The Desired Audience

Danny Robinson, Senior Vice President, The Martin Agency USA discusses the judging process at the NY Festivals with Doug Simon, President & CEO of D S Simon Media.

“What we do needs to connect to an audience; part of what’s critically important in the process is strategic focus, and the strategy before the work is developed.  So that you know that you’re connecting not just with an audience but with the audience you are trying to talk specifically to.”

“Part of the job is to get people to pay attention, and Ted Ward who is the Geico client, he looks at work and always asks; do people think that this is an ad for insurance and if the answer is “no,” then it’s interesting to him.”

 

 


Why Being authentic is essential for communicators

FRANK BODIN, Chairman & Chief Executive Officer, Havas Worldwide Switzerland joins Mike Bako of D S Simon Media from the NY Festivals to discuss industry trends and what the creative process was like to pick winners for this years Festivals.

“It’s a good trend when there is no trend (among the winners and applicants), we had a lot of diverse, fantastic campaigns”

“The good thing is it’s not a trend so in each category you find new standards”

“Being authentic is essential for communicators”

“When you walk on the streets, too often you see the same, same, same, but here we see exceptional creative answers on normal briefings.  That is why I like being a judge on such a jury, for me it is always a good learning experience too.”

“For me, (being a judge) is also a very good learning experience in how to answers boring briefings, how to find new fresh ways to solve a problem.”


How You Can Be True to Your Brand

Lisa Fedyszyn, Associate Creative Director, Droga5 and Doug Simon, President & CEO of  D S Simon Media appear at the NY Festivals to discuss what goes into the judging of award winning campaigns at the Festivals.

“I don’t think it matters what medium it’s in, whether it’s in film to activation to PR as long as it’s grounded in an insight that is based on a truth to the brand, if it’s emotional or even makes you laugh or cry and makes you see things in a new way.”

“It’s the little details that get it there, that separate it.  So whether that the copy writing that makes it feel authentic, or an idea that’s so brave that you know that they had to push the client to get it there and to get it as good as it is.”

 

 


What Does it take to be a brave client?

FADI YAISH, Regional ECD, Impact BBDO UAE speaks with Mike Bako of D S Simon Media from the NY Festivals.

“There were more brave clients this year. I’m not talking about just good, award-winning ideas, I’m talking about clients who took a leap of faith with their agency to deliver outstanding creative work for that is so impactful and effective for their business.”

“It doesn’t matter that it takes time, what matters is that we get there, and we are getting there.  I think it’s a good base, and the more agencies of the world and clients of the world do brave work the more clients and agencies will be doing it.  These amazing, brave pieces of work didn’t come from the expected areas, agencies, or networks, they came from different parts of the world, from different agencies around the world and from different business sectors.  This was the most interesting part of it all.”

“Creativity is coming from different sectors so it’s more contagious.  If someone does something, the people that are most concerned with what is done will be asking themselv

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Media Takes “Hands Off” Approach to FTC Native Advertising Compliance

Media outlets and digital ad networks selling native advertising are overwhelmingly putting the responsibility on brands to comply with the new FTC Guidelines. Only one in five media outlets have changed their policies since the new Federal Trade Commission’s Transparency Guidelines targeting native advertising went into effect last year. This according to the D S Simon Media Influencers Report 2016. The report outlines findings from a survey of influencers from broadcast news and radio, bloggers, website producers, magazines and newspapers. 81% of respondents in the survey said that they have not changed their policies since the new FTC rules went into effect. As an example, Buzzfeed has made its disclosure more prominent while Outbrain has not made visible changes.

“While media outlets and ad networks could make FTC Compliance automatic, they’ve chosen not to do so,” says Doug Simon, CEO and Owner of D S Simon Media. “Brands need to take it upon themselves to do so or put their organizations at risk.”

The good news for brands is the survey identified significant interest by media in using or sharing their video content at no charge. They were more likely to use, share or link to video if it was from a brand than if it was from a non-profit or individual.

“Journalists choosing to cover your story online based on the strength is a far more powerful communications tool than advertising – especially in this regulatory environment,” says Simon. “It demonstrates the power of Custom Content Media Packages™.”

The report found proper disclosure by brands is good practice – increasing chances your content would be considered 76%.

You can download a copy of the survey at D S Simon.com/Digital


How Integrating Newsworthy Video Into Your Social Channels Can Drive Media Coverage

Integrating newsworthy video content into your social media channels and distributing it can increase the quantity and quality of the media coverage you receive. That was among the key finding of our Influencers Report 2016. The report was developed from a survey of nearly 200 online journalists.

Among the key findings:

93% of television producers rely on networking sites to find leads on content
92% of online journalists at newspaper sites do
Facebook is used by 93% and Twitter by 92%. You tube isn’t far behind at 59%

Is your online content driving the media coverage you want? Do you need a content audit to determine its “MediAbility?” Are you utilizing Custom Content Media Packages to target content to specific journalists and online media outlets?

The survey also found that 59% of online media have taken stories pitched to them via social networking sites.

You can download a copy of the survey at D S Simon.com/Digital


How to Maximize Your Guinness World Records Title Attempt

As social media grows and evolves, the sharing of high-quality video has been more important than ever for these organizations. And increasingly, capturing the stories and accomplishments created from record-breaking and sharing them through video has proven entertaining, shareable, and popular with consumers all while generating greater brand awareness.

How can your brand or organization maximize a GWR title attempt?

  • Capture video of all stages of the attempt
  • Create Social Media Ready Content
  • Engage Employees and Customers
  • Craft a Highly Visual Record Attempt
  • Incorporate Current Event Tie-Ins
  • Use the GWR logo

Will Donald Trump’s PR Advantages Pave the Way for Him to the White House?

Doug Simon, President & CEO of D S Simon Media, offer insights into Donald Trump’s public relations advantages and how they might propel him to the presidency.

VlogViews:

Will these key PR advantages give Trump the ultimate edge of Hillary Clinton?

Message: Make America Great Again is much clearer than the message Hillary Clinton is putting out to the voting public.

Status quo vs Change: If this is a stay the course election the advantage would go to Hillary. Clearly, this seems to be about a change election. Advantage, Trump.

Clinching first: Trump will have fewer attacks within him own party to content with short term.

Economic Populism: Trump’s message is out-flanking Hillary’s message from the left. She has to him from the left of her and from the right of her.

Underdog status: The media completely missed that he had a chance of securing the Republican nomination. If Hillary’s team is smart they will build him up as the favorite and shine an even brighter spotlight on his past statements.


D S Simon Media and Talkwalker Team Up to Tackle Earned Media In New Survey

D S Simon Media and Talkwalker are releasing a new joint survey that will provide valuable insight on how public relations and communications teams are earning media and the analytics that they are using to measure results.  Todd Grossman, CEO of the Americas at Talkwalker and D S Simon Media CEO and President, Doug Simon sit-down to discuss potential challenges of earning media and how earned media can increase your ROI.

If you would like to take the survey just click here: Brand Video Survey

VlogViews:

“It’s becoming even more challenging to actually earn your media, to create a good enough story. I think organizations have recognized how powerful a tool it is so there more effort to get those limited spaces, limited outlets that are credible.” – Doug Simon


How using analytics can create an effective earned media strategy.

D S Simon Media and Talkwalker are releasing a new joint survey that will provide valuable insight on how public relations and communications teams are earning media and the analytics that they are using to measure results. In the second part of the video series, Todd Grossman, CEO of the Americas at Talkwalker and D S Simon Media CEO and President, Doug Simon discuss the role of analytics in creating an effective earned media strategy.

If you would like to take the survey just click here: Brand Video Survey

VlogViews: 

“There’s so much data out there right now that you really have to use an advanced analytics platform to be able to see where your content has been picked up, where you’re getting earned media, and where things are going viral.” – Todd Grossman

“What you’re able to do now is look at the virality of messaging so if something started in earned media, it’s going to other places online through earned media.” – Todd Grossman


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