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Vlog Views

Featured Video Blog Interviews


VLOG of the Month: Peter Shankman

ShakRep

 

D S Simon Introduces Digital Co-op SMTs

You asked for it. You’ve got it. An industry first as D S Simon offers Digital Co-op SMTs. Digital plus television is a powerful combination.

With our new services, you’ll get:

  • 100,000+ online digital video plays
  • 1,000,000+ views of your content
  • 10,000,000 audience guarantee cross-platform

 

Want more info about this exciting new development? Send us an email at digital@dssimon.com.

D S Simon CEO Hosts Webinar on The Brian Williams Trust Crisis

DSS CEO Doug Simon hosted “The Brian Williams Trust Crisis: A Critical Time for News Media” webinar for Commprobiz.com with panelists including: Richard Berman, Media Consultant and Former News Editor for the National NBC Nightly News; Steven Gaffney, CEO and President of Steven Gaffney Company, Jim Lukaszewski, President of the Lukaszewski Group Division of Risdall Marketing and Karin Kane, Chief Customer Officer of evolve24.

Discussion topics from the webinar included:
-Reputation management and the impact of this incident on parent company NBC’s bran
-Exploring the conversation and the emotions around the Brian Williams situation
-Sensationalism in today’s news broadcasts
-How the Internet can save American Journalism

Mourning David Carr

The NY Times Reporter David Carr was incredibly generous offering an interview off of one phone call. The advice he offered on video blogging is spot on today as he compared himself to David Pogue. He died yesterday at 58 and will be missed.

How Can Brian Williams Win His Job Back?

Doug Simon, D S Simon offers his views on what NBC Newscaster Brian Williams needs to do to salvage his journalistic integrity and regain his audience’s trust.

Doug’s Three Suggestions: 

— Brian should focus more on his responsibilities as a journalist and as a newscaster, and let go of his persona as a public figure in the entertainment arena.

— Brian should stay off of his nightly newscast for at least a week.

— Brian should make an appearance on the TODAY Show on Friday, Feb. 13 to announce that he will no longer make appearances on entertainment television programs in 2015.

Super Bowl Commercials: What Worked and What Didn’t

The game was the thing, boomers become relevant, Dads too, and did Nationwide want us to buy life insurance on our kids?

Two years ago I wrote a piece for Huff Post noting how few
Super Bowl ads were targeted to boomers. I criticized marketers for spending so much to market to younger people who had so little…cash. At that time the only time you saw someone with grey hair was when they were being made fun of. Times have changed. Most of this year’s ads targeted either a broad audience, boomers or parents in their 40’s.

Of the USA Today top 20 ads only Doritos was singularly focused on a younger audience with both its “When Pigs Fly” and “Middle Seat” spots. Even the Snickers “Brady Spot” harkened back to the 70’s. Car advertisers also targeted Boomers with BMW going with Bryant Gumble and Katie Couric to promote its electric car and Kia using Pierce Brosnan to show that a true super hero is the guy (with some grey in his hair) drives up to the big house at the top of the big mountain in his Kia with his beautiful  wife waiting for him. Fiat scored well with its Viagra spoof to show t

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There is No Single Magic Marketing Bullet

Lloyd Trufelman, President of Trylon SMR, sat down with Doug Simon, to discuss where the communications industry, specifically social media, is heading in 2015 and beyond.

Why there isn’t a single magic marketing bullet:

– There is no single magic marketing bullet! Social media makes people think they don’t need any other efforts, but it’s a cross-platform strategy that will extend your reach best.

– Whether you’re telling a story in a newspaper or on Twitter, if you don’t have storytelling skills and don’t have an instinct of what news is, you’re not going to be effective.

– Here’s a challenge for you: Can you think of 1 example of 1 company or person using only social media to extend their reach and succeeding? Stump Lloyd and you’ll win $500!

Happy Holidays from D S Simon!

It’s been a great year for us at D S Simon! One way we express appreciation is by supporting causes our team member are personally involved with.

To watch our holiday greeting card click on the video below.

Let’s Analyze Analytics

Tania Yuki, Founder & CEO of Shareablee, sat down with Doug Simon, D S Simon, to explain what brands need to be analyzing and measuring when it comes to their social media platforms. Hint: there’s no one rule fits all.

How to Understand and Leverage Your Social Media Data:

– Look at the true audience that is activated within any given community, your unique engaged audience. These are the people who are actually going to move the needle for your brand.

– Heaviness is looking at the actions per person. To acquire customer loyalty that will lead to brand growth, pay attention to the frequency of communication between you and your desired patron and keep your content relevant to your audience and what they’re discussing.

– Be open to explore new platforms and don’t just do what everyone else is doing. Think about what your audience needs and where they are. What works for one brand won’t necessarily work for you.

The Cost of Obama’s Bad PR

Doug Simon, D S Simon, sounds off on why the Democrats were destroyed by the Republicans in the 2014 Midterm Elections.

How bad PR contributed to a disaster for the Democrats:

1. He approaches news conferences as if it’s the 2012 presidential debate against Mitt Romney; long-winded, unprepared answers that lack specifics.

2. Throughout his first six years in office, Obama and his team have neglected to highlight accomplishments.

Utilizing All Digital Mediums to Tailor Your Message

Sheryl Jones, Global Head of Marketing, Investis, spoke with Doug Simon, D S Simon, at the PR News Social Media Conference about what’s next in digital communications and what you should be doing with your social channels.

Sheryl’s Top 3 Tips:

  1. Study your data, and not just the data from your social channels. Use Google Analytics to understand your website’s visitors, where they are coming from, what they’re doing on your site, etc. Use this data to tailor your social messages.
  2. Track your competitors’ social channels and be aware of what they’re doing, discussing and who is interacting with them.
  3. Media is looking to Twitter for story ideas. Take note of what media outlets or which reporters are following you, and message your tweets and posts accordingly.
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