CEO Thought Leadership Series from Trade Show

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Featured Video Blog Interviews


VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report

 

FTC NATIVE ADVERTISING GUIDELINES AND SPOKESPERSON DISCLOSURE WITH PAM JENKINS OF POWELL TATE

Doug Simon (@DSSimonDoug) CEO at D S Simon Media spoke with Pam Jenkins (@PamJenkins1), President of Powell Tate at the Capitol Communicator PR Summit about her conversation with Mary Engle of the Federal Trade Commission. They spoke about native advertising and spokesperson disclosure.

Some of Pam’s VlogViews:

“The most important rule of the road is to make sure consumers know what they are seeing is paid not editorial.”

“I think you have to expect that if you are trying to hide something or paying someone and not disclosing, eventually that will be learned and the worst thing to happen to your brand reputation is for that to be discovered after the fact.”

“This is the first time the FTC is talking to our industry and it shows how the industry has evolved.”

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Influencer Report 2016: New Opportunities to Earn Media with Custom Content

Achieving your public relations and marketing goals is increasingly dependent on your ability to earn media. While it seems like it’s harder than ever to do, there are more opportunities than ever before.

That’s according to our Influencer Report 2016 and that’s where Custom Content Media Packages™ come in. The idea is to use narrative storytelling concepts and create custom video for specific broadcast and online journalists who are pre-pitched and want the content you will be sharing with them. There is great demand for this content—especially online.

Our D S Simon Media Influencer Report 2016 found 71% of online media outlets use outside video content and 80% will either post, air or share your entire video. Even more interesting, 79% of them want content from brands and 76% want it from non-profits.

Custom Content Media Packages(TM) are efficient to create and can be highly targeted to reach a specific media market or consumer ready to make a buying decision. These packages are scalable and can reach a nationwide audience in the millions. It’s a great tool to maximize exposure from trades shows and conferences. The video that is created also feeds your social media eco-system driving more media coverage.

You can download a copy of the survey at D S Simon.com/Digital


How Can Your Campaign Connect with The Desired Audience

Danny Robinson, Senior Vice President, The Martin Agency USA discusses the judging process at the NY Festivals with Doug Simon, President & CEO of D S Simon Media.

“What we do needs to connect to an audience; part of what’s critically important in the process is strategic focus, and the strategy before the work is developed.  So that you know that you’re connecting not just with an audience but with the audience you are trying to talk specifically to.”

“Part of the job is to get people to pay attention, and Ted Ward who is the Geico client, he looks at work and always asks; do people think that this is an ad for insurance and if the answer is “no,” then it’s interesting to him.”

 

 


Why Being authentic is essential for communicators

FRANK BODIN, Chairman & Chief Executive Officer, Havas Worldwide Switzerland joins Mike Bako of D S Simon Media from the NY Festivals to discuss industry trends and what the creative process was like to pick winners for this years Festivals.

“It’s a good trend when there is no trend (among the winners and applicants), we had a lot of diverse, fantastic campaigns”

“The good thing is it’s not a trend so in each category you find new standards”

“Being authentic is essential for communicators”

“When you walk on the streets, too often you see the same, same, same, but here we see exceptional creative answers on normal briefings.  That is why I like being a judge on such a jury, for me it is always a good learning experience too.”

“For me, (being a judge) is also a very good learning experience in how to answers boring briefings, how to find new fresh ways to solve a problem.”


How You Can Be True to Your Brand

Lisa Fedyszyn, Associate Creative Director, Droga5 and Doug Simon, President & CEO of  D S Simon Media appear at the NY Festivals to discuss what goes into the judging of award winning campaigns at the Festivals.

“I don’t think it matters what medium it’s in, whether it’s in film to activation to PR as long as it’s grounded in an insight that is based on a truth to the brand, if it’s emotional or even makes you laugh or cry and makes you see things in a new way.”

“It’s the little details that get it there, that separate it.  So whether that the copy writing that makes it feel authentic, or an idea that’s so brave that you know that they had to push the client to get it there and to get it as good as it is.”

 

 


What Does it take to be a brave client?

FADI YAISH, Regional ECD, Impact BBDO UAE speaks with Mike Bako of D S Simon Media from the NY Festivals.

“There were more brave clients this year. I’m not talking about just good, award-winning ideas, I’m talking about clients who took a leap of faith with their agency to deliver outstanding creative work for that is so impactful and effective for their business.”

“It doesn’t matter that it takes time, what matters is that we get there, and we are getting there.  I think it’s a good base, and the more agencies of the world and clients of the world do brave work the more clients and agencies will be doing it.  These amazing, brave pieces of work didn’t come from the expected areas, agencies, or networks, they came from different parts of the world, from different agencies around the world and from different business sectors.  This was the most interesting part of it all.”

“Creativity is coming from different sectors so it’s more contagious.  If someone does something, the people that are most concerned with what is done will be asking themselv

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Media Takes “Hands Off” Approach to FTC Native Advertising Compliance

Media outlets and digital ad networks selling native advertising are overwhelmingly putting the responsibility on brands to comply with the new FTC Guidelines. Only one in five media outlets have changed their policies since the new Federal Trade Commission’s Transparency Guidelines targeting native advertising went into effect last year. This according to the D S Simon Media Influencers Report 2016. The report outlines findings from a survey of influencers from broadcast news and radio, bloggers, website producers, magazines and newspapers. 81% of respondents in the survey said that they have not changed their policies since the new FTC rules went into effect. As an example, Buzzfeed has made its disclosure more prominent while Outbrain has not made visible changes.

“While media outlets and ad networks could make FTC Compliance automatic, they’ve chosen not to do so,” says Doug Simon, CEO and Owner of D S Simon Media. “Brands need to take it upon themselves to do so or put their organizations at risk.”

The good news for brands is the survey identified significant interest by media in using or sharing their video content at no charge. They were more likely to use, share or link to video if it was from a brand than if it was from a non-profit or individual.

“Journalists choosing to cover your story online based on the strength is a far more powerful communications tool than advertising – especially in this regulatory environment,” says Simon. “It demonstrates the power of Custom Content Media Packages™.”

The report found proper disclosure by brands is good practice – increasing chances your content would be considered 76%.

You can download a copy of the survey at D S Simon.com/Digital


How Integrating Newsworthy Video Into Your Social Channels Can Drive Media Coverage

Integrating newsworthy video content into your social media channels and distributing it can increase the quantity and quality of the media coverage you receive. That was among the key finding of our Influencers Report 2016. The report was developed from a survey of nearly 200 online journalists.

Among the key findings:

93% of television producers rely on networking sites to find leads on content
92% of online journalists at newspaper sites do
Facebook is used by 93% and Twitter by 92%. You tube isn’t far behind at 59%

Is your online content driving the media coverage you want? Do you need a content audit to determine its “MediAbility?” Are you utilizing Custom Content Media Packages to target content to specific journalists and online media outlets?

The survey also found that 59% of online media have taken stories pitched to them via social networking sites.

You can download a copy of the survey at D S Simon.com/Digital


How to Maximize Your Guinness World Records Title Attempt

As social media grows and evolves, the sharing of high-quality video has been more important than ever for these organizations. And increasingly, capturing the stories and accomplishments created from record-breaking and sharing them through video has proven entertaining, shareable, and popular with consumers all while generating greater brand awareness.

How can your brand or organization maximize a GWR title attempt?

  • Capture video of all stages of the attempt
  • Create Social Media Ready Content
  • Engage Employees and Customers
  • Craft a Highly Visual Record Attempt
  • Incorporate Current Event Tie-Ins
  • Use the GWR logo

Will Donald Trump’s PR Advantages Pave the Way for Him to the White House?

Doug Simon, President & CEO of D S Simon Media, offer insights into Donald Trump’s public relations advantages and how they might propel him to the presidency.

VlogViews:

Will these key PR advantages give Trump the ultimate edge of Hillary Clinton?

Message: Make America Great Again is much clearer than the message Hillary Clinton is putting out to the voting public.

Status quo vs Change: If this is a stay the course election the advantage would go to Hillary. Clearly, this seems to be about a change election. Advantage, Trump.

Clinching first: Trump will have fewer attacks within him own party to content with short term.

Economic Populism: Trump’s message is out-flanking Hillary’s message from the left. She has to him from the left of her and from the right of her.

Underdog status: The media completely missed that he had a chance of securing the Republican nomination. If Hillary’s team is smart they will build him up as the favorite and shine an even brighter spotlight on his past statements.


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