VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report
Doug Simon, CEO and President of D S Simon Media, sat down and talked with Jim Thompson, Director of Innovation for the Office of Global Partnerships at the US State Department, discussed the purpose of partnerships and the role that they play for the Department of State.
Jim illustrates how a partnership between Coca-Cola and the State Department plays a vital role in achieving goals for both parties:
“We’ve worked with them all over the world, mostly on water. So if you think about Coca-Cola, the primary component of its product is water. And they recognize that there’s water scarcity issues around the world. And they invest in access to clean water, not just for their plants, but for the people in their communities.”
“So Coke is a great partner of ours in helping us give clean water to developing countries, and developed countries, too, all around the world. And water is part of our National Security Strategy. It always has been, and we have worked closely with Coca-Cola on that issue.”
Doug Simon, CEO and President of D S Simon Media, sat down and talked with John Friedman, Sustainability Manager at WGL Holdings, about some of the driving forces behind brands taking a stand on various issues.
“You can’t turn on a television, radio, read a newspaper, or get on the internet, without hearing a discussion right now today about brands taking stands. When they do it, how they do it, why they do it, and should they do it.”
“What you’re seeing is that public attitudes have not wavered– In fact, they’ve strengthened in the last few months– in terms of wanting companies, in particular, to step up and fill the void and address social issues and environmental issues as part of their business every day.”
D S Simon Media CEO Doug Simon recently offered his insights to an article and video for Inc.com. Contributing author, Bill Carmody, CEO of Trepoint reached out to Doug and other CEOs to contribute their sales and marketing strategies for the piece.
After an overwhelming response, he invited the New York area leaders to a roundtable discussion on best practices and tips for growth, which Senior Vice President, Sarah Katz attended. We captured the discussion and tips from Peter Blau of Customer Growth, Brian Schultz of We’re Magnetic and Marty Avallone of Working Media Group among others.
The deadline for the SPOKEies™ has been extended until Halloween! Awards are a great way to showcase the great work of your agency or in-house team so enter now to honor the best in-house spokespeople from both non-profits and corporations.
Don’t miss out on this great opportunity. Click here to enter!
Mark SooHoo, Managing Director of Digital Health at Burson-Marsteller spoke with Doug Simon, CEO of D S Simon Media at the “How to Manage an Online Brand and Reputation” panel hosted by PRSA NY and gave his take on how to manage an online brand. Both Mark and Doug were panelists at the event. Mark touches on the need for analytics and tailoring your message for the appropriate audiences. Watch below.
“It has to do with real deep listening and real analytics on what are people searching for? What are people talking about online? How am I mining that information to appropriately tailor the stories that your audiences want to hear?”
” One of the things that we focus a lot with our clients on is moving from KPIs like tweets and likes and retweets and things like that, moving more toward how am I truly achieving business objectives?”
Doug Simon, CEO of D S Simon Media spoke with Megan Harris, Managing Director of SYZYGY and fellow panelist for the “How to Manage an Online Brand and Reputation” PRSA NY event about managing an online brand and reputation. Megan discusses the importance of brand continuity online and personalized messaging to targeted audiences. Watch below.
“You need to really make sure that you have brand continuity in every shape and every form and every kind of message that can be distributed through various channels and different pieces of content that take different formats.”
“A great thing that we do in digital marketing and technology and that does the heavy lifting for us that technology does is personalized messaging. Now with real-time bidding with paid media, even paid social, you can serve different messages to different audience segments that are very relevant and useful.”
Doug Simon, CEO of D S Simon Media and Scott Steinberg, tech expert and CEO of TechSavvy Global are teaming up with the Public Relations Society of America for a panel event on how to manage an online brand and reputation at Burson-Marsteller New York offices this Thursday, Sept. 14th. In advance of the event, Doug and Scott discuss what they think it takes to build a positive online reputation. Watch below.
Click here for more information on the event and to register for this Thursday’s panel, click here.
If you want an authentic brand, make your CEO accessible to the media. That’s one key finding of the Brand Authenticity Survey 2017 from D S Simon Media. 74% of journalists surveyed said an accessible CEO makes a brand seem more authentic. It also pays to get your CEO out on social media. 82% of reporters, producers and bloggers get story ideas from social media the survey found. There is also a significant opportunity for message control with video content featuring your CEO. 81% will link to or post unedited video provided by third-parties.
Click here to find out more and download a free copy of the survey.
The front page of today’s Wall Street Journal heralded a major decrease in ad spending by some of the world’s largest consumer goods companies. As concerns emerge about the effectiveness and trustworthiness of digital ad placements, more consumer goods firms are turning towards influencer marketing to reach their key audiences.
Doug Simon, Founder & CEO of D S Simon Media, gives his take on alternative approaches communicators should be considering including the importance of turning internal leaders into influencers for their organizations. Watch.
Gini Dietrich, lead blogger at Spin Sucks and CEO of Arment Dietrich, spoke with Founder of The SPOKEies™, Doug Simon about authenticity in leadership communications. She also touched on the importance of using data to drive results and attain business goals. Watch below for more of Gini’s insights.
“When you create owned media, or content, it allows you to really become your most authentic self.”
“We have a gigantic opportunity out in front of us to use data. Data from our website, data from our customer relationship management software, data from all points of entrance into our site that gives us that validation.”