VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report
To Link To Post: http://www.vlogviews.com/davidringer/
Mike Bako, Marketing Manager of D S Simon Productions speaks with David Ringer, Director of Messaging at the National Audobon Society at the PR News Media Relations Conference about the role social media platforms such as Twitter play in starting a grassroots movement, gaining supporters, networking and distributing a message.
David Ringer’s Vlog Views:
“At Audobon, we interact with a lot of journalists each day and we’ve trained ourselves when we interact with a journalist to follow him or her on Twitter. We then organize them into lists so that we can follow people in different areas. We work on legislation, we work on science, we work on education so we can follow people in those different realms about what they’re talking about and what’s important to them.”
“Follow Friday (#FF) is a great thing as well. We certainly do that frequently. We try to shout out to supporters, grassroot supporters, influential supporters, journalists, overall a mixture so that everyone feels loved and appreciated.”
“It’s about listening. It’s about finding out who is talking about the area that you’re active in and what they care about. Twitter’s a great way to do that because you can find those conversations by searching on hashtags or just on words either through Twitter’s interface or lots ofRead More
To Link To Post: http://www.vlogviews.com/kraigkann/
Mike Bako, Director of Sports Marcomm at D S Simon Productions talks with Kraig Kann, Chief Communications Officer for the Ladies Professional Golf Association (LPGA) on the importance of understanding your message and methodology of communicating it to others.
Kraig Kann’s Vlog Views:
“It’s tough out there. I think it’s important to understand what the media wants and what the media is looking to do with their stories. At the end of the day everybody that covers whatever they cover, be it politics, sports or whatever is looking for what it does for their audience. They’re selfish and they don’t want to be inundated with a bunch of stuff they don’t care about.”
“I don’t know that anybody should stay with a traditional route. If you’re doing things the way they’ve always been done, then you’re not moving forward.”
“Each and every day, our team tries to figure out how do we make people pay attention to us as opposed to hoping they’ll pay attention to us. We need to think outside the box. We need different ways to connect not only with our audience and grow that audience, but we need to continue to make better relationships with the people that cover us.”
“I’m a big believer that before you start clamoriRead More
Mike Bako appears on WPIX in NY to discuss the 162 game suspension against Alex Rodriguez being upheld.
THEY SHOULDN’T GET TRAPPED PLAYING THE “WHAT DID HE KNOW AND WHEN DID HE KNOW IT GAME.”
To Link To Post: www.vlogviews.com/bridgegate/ Doug Simon President and CEO of D S Simon Productions gives his take on the recent Bridgegate controversy involving New Jersey Governor Chris Christie and what his critics are doing wrong.
Doug Simon’s Vlog Views:
“Christie’s critics will likely make the mistake of attacking him with the ‘what did he know and when did he know it question.’ That approach will play into his strengths. Everyone already knows he’s a bully, that’s a part of his brand. People will give him a pass for overstepping.”
“The way I would attack Gov. Christie is as an out of touch, clueless CEO. It took him four months to get the truth from his most trusted staffers. That’s not strength, that’s weakness and it attacks what makes him popular and it attacks his reputation as a hands on, in control leader.”
“How did it take Christie four months to get the truth from his top aides when this was a front page news story on every paper in New York City while it was happening?”
To Link To Post: http://www.vlogviews.com/haroldburson/
Harold Burson’s Vlog Views:
“Being honored by PR News is a great thrill for me. It was a sort of sentimental trip back into the early days of the field because one of the first people I met in public relations who was influential was one of the founders of PR News, Denny Grizwold, who was a very dominant person (in the PR industry) for thirty years or so.”
“I still respect PR News. I think it does a lot of worthwhile job of informing the profession of what’s going on and keeping in touch with the field. I value very highly the fact that they have put me in their hall of fame and I thank them for it.”
“One of the things through the years Burson-Marsteller has really sold on is we were hiring people who really knew the business. They really knew construction, the caliber business and electronic business.”
To Link To Post: http://www.vlogviews.com/elleneast/
Doug Simon, President and CEO of D S Simon Productions talks with Ellen East, Executive Vice President and Chief Communications Officer at Time Warner about her induction into the PR News Hall of Fame and the importance of finding your voice.
Ellen East’s Vlog Views:
“In my company we call them ‘step forward moments’ and for me it was when I left one job in my company to take another job in my company, but was still being asked to do stuff for my previous boss. It just occurred to me that that was not fair to my new boss and it wasn’t going to help me in my future career so I said ‘no’. The next time he asked me to do something I said ‘no’. He was great about it, he understood and it sort of freed me to move forward. I don’t think I’d be where I am today if I had not said no in that particular situation.”
“It’s important to show a lot of interest in the broader world, not just in your industry or the PR function, but to really be interested in what’s going on in the world and notice trends and pay attention to the news because all of that can help you have a broader perspective and that can be important for going forward.”
“For me, one of the biggest lessons I’ve learned is finding myRead More
To Link To Post: http://www.vlogviews.com/holidaythankyou/
We wanted to express our appreciation to our clients, partners and friends during the holiday season. For more than 20 years, we have chosen to express our thanks by donating money and time to organizations we support. This year we have expanded this program to support causes our team is personally involved with.
Here are some of the organizations we are supporting: Achieve Foundation, American Cancer Society, Autism Speaks, Big Brothers Big Sisters of America, Broadway Cares/Equity Fights AIDS, Charity: Water, Children’s International, Crohn’s & Colitis Foundation, City Harvest, Juvenile Diabetes Research Foundation, Kids in Crisis, Marine Toys for Tots Foundation, National MS Society, Ronald McDonald House Charities, The CityKids Foundation, The North Fork Animal Welfare League and Vascular Birthmarks Foundation.
To Link To Post: http://www.vlogviews.com/tiffanyguarnaccia/
Sarah Crum of D S Simon Productions talks with Tiffany Guarnaccia, Founder of Kite Hill PR at the New York Tech PR Holiday Party about emerging trends in technology and what to look for at the Consumer Electronics Showcase (CES) in 2014.
Tiffany Guarnaccia’s Vlog Views:
“I think what’s interesting about technology is that it really forces companies to be innovative and to iterate in their own business area and that really applies to public relations so I think in 2014 and what we’ll see as we’re approaching year end is companies start to change because of the new technologies that are emerging.”
“One big trend that you’ll hear from a lot of PR people and from a lot of marketers is the trend of content marketing and how that affects public relations. So that also plays into the kinds of media that is content marketing and one big shift in content that is being produced for PR is video. You’re seeing a lot of different platforms that are starting to change and a lot of new video production.”
“The big thing this year, it’s really interesting and exciting, is we’ll see advertising week at CES for the first time and we’ll see a lot of brand marketers that are interested in the kind of conRead More
To Link To Post: http://www.vlogviews.com/pamworkman/
Sarah Crum of D S Simon Productions talks with Pam Workman, CEO of Workman Group at the New York Tech PR Holiday Party about how technology is shaping the PR sector and changing the role of PR professionals.
Pam Workman’s Vlog Views:
“As a publicist one of our core requirements is to be constant students of change and industry so whatever industries we’re working in, technology is obviously going to be a piece of it in today’s world.”
“The technologies or the different types of services that will make sense to a campaign will vary from one industry to another whether it’s music, film, fashion or a brand or agency space.”
“I love everyone who works for me that is under 28 years old. That’s funny but it’s also true. Just surrounding yourself by really bright people from different walks of life. And that’s the power of I think, a strong group.”
To Link To Post: http://www.vlogviews.com/blastpr/
Kyle McKenzie of D S Simon Productions talks with Matthew Caldecutt, Vice President of Blast PR at the NY Tech PR Holiday Party on the rapid growth of Ad-Technology companies in 2013 and what’s to come for the expanding industry in 2014.
Matthew Caldecutt’s Vlog Views:
“Ad-Technology is actually one of the biggest technology sectors in New York and it’s growing rapidly, especially as brands realize the value of the various technologies that are out there to more effectively engage the consumers they’re looking to reach.”
“2013 was a rather exciting year for companies in the Ad-Tech space. There were a lot of new developments and a lot of new technologies that are available to take advantage of. In 2014, you are probably going to be seeing a lot more of those technologies being deployed by companies who realize their value overall and how they can really help the people they need to and have conversations in a way they never could have before.”
“Ad-Technology companies right now are really just working to better explain how their offerings help the brands they are working with. There’s not so much a challenge as much as an education because of how rapidly these things are advancing since I would saRead More