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Vlog Views

Featured Video Blog Interviews


VLOG of the Month: Peter Shankman

ShakRep

 

Tips from JetBlue’s Social Media Strategist

Morgan Johnston, Manager Corporate Communications, Social Media Strategist, JetBlue, spoke with D S Simon’s Doug Simon at the PR News Social Media Conference about JetBlue’s successful social media campaigns and how you can take some of the same steps for your own organization.

Successful Social Strategies for Your Organization, from the guy behind JetBlue’s:

  • Social media is something anyone can do no matter the size of the organization, so long as you have the passion and interest in engaging with your customers.
  • Pay attention to people on social media that are discussing topics relevant to your business and get involved with these conversations.
  • Encourage your employees to join or lead conversations on social media as well.

Visuals Pack a Punch for Your Social Campaigns

Bev Yehuda, SVP, Operations & Digital Media, D S Simon, spoke with Doug Simon after her panel at the PR News Social Media Conference on visual storytelling and explained why video is so vital to any digital and social campaign.

Bev’s Key Takeaways:

  • Visuals pack a punch! People love visuals and are more likely to interact with a video.
  • Keep your messaging simple!
  • Content is king, but don’t forget a distribution plan.

How to Make Google Analytics Work for You

Krista Seiden, Analytics Advocate for Google, explains to Doug Simon, D S Simon, how you can leverage Google Analytics data for your company’s website or app.

Krista’s Favorite Google Analytics Features:

  1. UTM Tagging/Campaign Tracking: Helps you get more granular in your understanding of where people are coming from and what they’re doing on your website or app.
  2. Alerts: Alerts you to any change in visits or behavior on your site. Helps you understand if anything is going wrong, or if there’s any type of spike in traffic to your site, etc.
  3. Segmentation: Allows you to “slice-and-dice” data by geography, traffic source, etc.

Learn from the Team Leaders of Hotels.com & Finn Partners for Their Winning Integrated Social Media Campaign

Taylor Cole, Head of Public Relations, Hotels.com and Patrick Burek, Vice President, Consumer Practice, Finn Partners, tell Eric Wright, D S Simon, at the PR News Social Media Conference, what made their Line Waiter Campaign at SXSW so successful and how you can apply the same practices to a future campaign.

Lessons Learned:

  1. A great campaign is identifying a pain-point for your consumers that you can easily step in and offer a service. It can be as simple as waiting in line for your audience.
  2. This was a real-time activation that required real-time responses on the ground and on social media. Make sure you are clear and concise in communication with your followers and team.
  3. Be flexible!

Engagement Metrics: Beyond Favorites and Retweets

Nathan Strauss, Manager, Digital Corporate Communications, GE, speaks with Eric Wright, D S Simon, after his panel at the, “Are You a Good Social Listener on Twitter and Beyond?” about the importance of listening to your audience and how engagement metrics go beyond RTs and favorites.

Social Listening: Measuring Your Engagements

  1. There is not 1 magic number. Engagement metrics go much further than just reaching a certain number of impressions.
  2. You need to have a sense of context when analyzing data. Know who is interacting with you, how far the reach of the conversation and know this for your competitors as well.
  3. Keep your metrics consistent enough that you can compare numbers quarter to quarter and your brand versus your competitors.

Mystery, Incentive, Laughter, Empowerment: M.I.L.E. Metrics for your Social Strategy

Steve Shenbaum, Founder and President of Game On Nation and PR News Social Media Conference’s keynote speaker, spoke with D S Simon’s Eric Wright to explain how his MILE principal can be applied to your social strategy.

M. Mystery

I. Incentive

L. Laughter

E. Empowerment

“Use the M.I.L.E. metrics, and before you send out a message on a social channel, make sure you have a balance of all four concepts represented.” – Steve Shenbaum

Tips and Tricks to Create and Report on Effective Digital and Social Campaigns

Production of video content is well established for broadcast audiences, one on one interviews, b-roll and sound bites. However, how do you repurpose this content for the digital world? Social media has changed the paradigm; audiences are now looking to be entertained and informed in as little as 6 seconds!!! How do you accomplish that? We will take a look at the different digital channels, formats required and type of content that resonates with your target key audience.

Key Takeaways:

  • How to create and distribute compelling content that works in a social and digital world
  • How to measure the effectiveness of a social and digital campaign
  • What are the most important things brands should consider when engaging with their target audience

 

Moderator:

 

Panelists:

 

Special Thanks to CommPRO.biz and Onstream Media

Looking to Go Mobile?

Jereme Bivens, Digital Media Manager for The Rockefeller Foundation, spoke with Eric Wright, D S Simon, after his session at the PR News Social Media Conference on embracing the power of social mobility. Jereme shares how you can repurpose your existing content to maximize both social and mobile platforms.

3 ways to get the most out of your content for social and mobile platforms:

  1. Repurpose your existing content to be social and mobile friendly; pull quotes and stats from a longer article or study you’ve already done, edit existing video content so it’s appropriate for the different social platforms. You already have so much content, make sure you use it!
  2. Once you decide to tackle mobile platforms, always keep a social mindset. While writing a longer article or blog post, think of those quotes or stats that will be good to pull for Facebook or Twitter. If you produce video or audio, think of what 15 or 6 second clips would be great for Instagram and Vine.
  3. Get your internal team involved! Have everyone submit content or contribute ideas for your company’s social channels.

How to Make Your Brand Pop on Facebook

Allan Gungormez, Enterprise Director of Social Media Strategy at Transamerica, spoke with D S Simon’s Eric Wright at the PR News Social Media Conference after his session “How to Make Your Brand Pop on Facebook.” Check out Allan’s key takeaways from his presentation and how you too can make your brand stand out on Facebook.

How to make your brand pop on Facebook:

  1. Keep Facebook’s algorithm in mind! It is comprised of weight, affinity and time decay and through those factors Facebook determines if your content gets placed on everyone’s newsfeed.
  2. Use Facebook’s insights and any third party tools that you have to understand if the content you’re posting is working, if the time you’re posting is the optimal time to post and if you’re reaching the correct audience.
  3. Focus on your data and use that to make well informed decisions.

How to be a Better Social Listener

Krisleigh Hoermann, Director of Operations/Digital and Social Media Consultant for the American Heart Association/American Stroke Association, spoke with Eric Wright, D S Simon, at the PR News Social Media Conference about social media listening and how your company or organization can benefit from this over-looked practice.

3 ways to be a better social listener:

  1. Pay attention to how your audience is discussing issues and topics within your niche. You want to be conversational and user-friendly.
  2. Listen to conversations and topics you might not be directly involved with but are still relevant to your cause and audience.
  3. Utilize metrics to help find and showcase the value of your organization’s social media accounts.
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