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VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report

 

Where United Went Wrong: Doug Simon Gives His Take On Their PR Nightmare

United Airlines has come under intense scrutiny after a video showing a passenger being violently dragged out of a United flight by police went viral. In the aftermath of the video, United Airlines CEO, Oscar Munoz, made a series of public relations missteps in handling the crisis. Doug Simon, Founder and CEO of D S Simon Media, gives his take on how the situation could have been handled differently.

Doug Simon’s VlogViews: 

“United’s problem started operationally. They didn’t have an overbooking plan when people were already on the plane. United, notoriously, has had a poor relationship with employees. From his letter to employees, Munoz clearly was thinking of them not the public. That doesn’t work anymore.”

“PR Week mistakenly honored business success not communications success when they named Munoz “Communicator of the Year.” This is clear in Editor-in-Chief Steve Barrett’s opinion piece on the debacle: http://bit.ly/2omXNQS Based on Munoz’s internal memo, regardless of his success in business, it’s doubtful his credentials as a communicator and as a human being capable of empathy were ever impeccable.”

D S Simon Media Launches Influencer Marketing Division

D S Simon Media is taking a new approach to Influencer Marketing. The goal is to turn an organization’s leaders and experts into Influencers.  Here’s how PR Week covered it (subscription required). The new division has key partnerships with, Equities.com, House Party Inc.LookSmart and DGTL ADVISORS. We work with Influencers to engage with your experts as media bringing your spokespeople to their followers and audiences without the risk. By acting as media, the influencers we connect with help amplify your internal spokesperson’s profile and by association build your brand.

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Proprietary research of in-house communications teams found they were more than twice as likely to be satisfied with the ability of their in-house experts to help earn media compared with third-party spokespeople. They were four times more likely to be very satisfied with the performance of in-house experts. But they also said it’s harder than ever to earn media with their experts.

This new division at D S Simon Media will fill the void. It relies on video to significantly raise the profile of an organization’s leadership to accomplish business objectives. Service offerings in the space include Influencer Media Tours, Influencer Media Packages, Influencer Video Series and Influencer Junkets.

To read the full Press Release click here.

Highlights from the Facebook Leadership Communications Summit by Ragan Communications

D S Simon Media’s very own Kristina Doytchinova formerly of ABC News caught up with Mark Ragan, CEO of Ragan Communications, at the Ragan Communications Facebook Leadership Communications Summit. They discussed the importance of turning your senior leaders into influencers, the qualities of a good corporate spokesperson and the importance of using video in executive communications. Check out the video below as well as some of Kristina’s key takeaways from the summit:

Five Key Takeaways from the Facebook Leadership Communications Summit by Kristina Doytchinova: 

  • Live video is revolutionizing leadership communications and offers senior leaders the ability  to connect with their followers in an immediate and impactful way
  • Authenticity is key for senior leaders and CEOs when communicating on social media
  • Social leadership communications is not just about external audiences, it’s an important way to communicate with employees as well
  • Having an online presence makes organizations and their leaders seem more trustworthy and open
  • Your senior leaders are more authentic and knowledgeable than third-party spokespeople

Check Point Software and Toys ‘R Us Influencers: Why we use in-house spokespeople

Leading IT security firm Check Point Software and top retailer Toys ‘R Us decided to stay in-house when choosing a spokesperson for their Influencer Media Tours. Here’s why:

Michael Shaulov, a Senior Executive at Check Point Software said, “We are in the ecosystem day and night. When we talk about these topics we are more credible then someone you might bring from the outside because we can bring real examples that we’ve experienced.”

Nicole Hayes, a Spokesmom from Toys ‘R Us said, “We truly value what we do in bringing our expert toy opinions to the media so you get that inside look and that true inside opinion from us directly.”

4 Reasons YOU Should Use Internal Spokespeople

Tameeka Henry has a cool job at D S Simon Media. She gets to watch TV…a lot! What she’s actually watching is thousands of television and online media interviews we’ve booked for our clients. Some use their own spokespeople, from the CEO to their kid reporter. Others rely on third-party spokespeople. What are the pros and cons of each? Tameeka offers some key takeaways in this short video.

4 Reasons:

  • Authenticity – the interviews flow better because the internal spokesperson will naturally be more enthusiastic. Also, gives the story more credibility because its coming directly from the source.
  • Knowledge – an internal spokesperson is more knowledgeable about the brand and can often answer questions in greater depth as well as provide valuable local information that a third-party spokesperson might not have been privy to
  • Exclusivity – an internal spokesperson only represents your brand whereas an external spokesperson could be working with multiple brands at once.
  • Control/ Less of a Hassle – Aside from allowing employees the opportunity to shine for all their hard work hiring an internal spokesperson allows more control of the campaign from beginning to the end.

Influencer Marketing: TOP TRENDS of 2017 So Far

The Client Services team at D S Simon Media share some of the Influencer Marketing trends for the beginning of 2017. Check out what they had to say!

Our Big Takeaways:

-Influencer Marketing grows.

-The media environment improves.

-The Super Bowl of Marketing.

The Team at D S Simon Media Shares Their Favorite Super Bowl LI Commercials

Drew Penkala, Marketing/Communications Associate at D S Simon Media, sat down with the D S Simon team to hear which Super Bowl LI commercials were some of their favorites this year. Let’s see what they had to say!

Some of our favorite Super Bowl LI commercials incorporated comedy, heart-felt stories, and messages of diversity and inclusion. Let us know what some of your favorite ads were this year! Send an email to drewpen@dssimon.com and give us your thoughts.

Super Bowl LI Commercials: Winners and Losers

Which Super Bowl LI commercials were touchdowns and which were fumbles?

Doug Simon, President & CEO of D S Simon Media analyzes the best and worst 2017 Super Bowl commercials to find what ads were successful and what ads missed the mark. Doug also offered his expert analysis on New York’s WPIX this morning.

Doug’s VlogViews Winners and Losers

Winners:

  • The Honda ad was targeted very well by appealing to both younger and older generations, voicing a positive message to parents that your kid is going to be a success and achieve all they can.
  • Turbo Tax also appealed to widespread audience by showing how easy it is to do your taxes on any mobile device. They were able to create a comedic and memorable commercial that was unique to their brand.
  • Despite later controversy, Budweiser shared their founder’s immigration story which was an important message in today’s political climate.

Losers:

  • Sprint was going for a comedic feel in their ad but ended up coming across as uncomfortable and brought nothing new to the table.
  • Snickers attempt at a live commercial was a good idea but unfortunately, it wasn’t executed well enough to be deemed successful. One aspect that worked well was getting Adam Driver exposure as we get closer to the premiere of “Girls.”

Doug Simon on WPIX TV in NY: Best and Worst of Super Bowl Commercials

Doug Simon, President & CEO of D S Simon Media, appears on WPIX TV’s Morning News in New York to discuss which Super Bowl commercials were winners and which brands were losers.

 

Doug’s VlogViews Hits and Misses

Hits:

  • The Honda ad was targeted very well by appealing to both younger and older generations, voicing a positive message to parents that your kid is going to be a success and achieve all they can.
  • Turbo Tax also appealed to widespread audience by showing how easy it is to do your taxes on any mobile device. They were able to create a comedic and memorable commercial that was unique to their brand.
  • Despite later controversy, Budweiser shared their founder’s immigration story which was an important message in today’s political climate.

Misses:

  • Sprint was going for a comedic feel in their ad but ended up coming across as uncomfortable and brought nothing new to the table.
  • Snickers attempt at a live commercial was a good idea but unfortunately, it wasn’t executed well enough to be deemed successful. One aspect that worked well was getting Adam Driver exposure as we get closer to the premiere of “Girls.”

It was a first: Publishers Clearing House and the story of the first Live On-Location Super Bowl ad

If you are a fan of Super Bowl commercials you are aware of the headlines Snickers is making for their plans to run the first live commercial during the Super Bowl. The ad, starring actor Adam Driver, will be broadcast on February 5 during the most-watched live TV event in the U.S.

What you might not know is that the first live on-location spot to air as part of a Super Bowl broadcast was actually in 1995. Publishers Clearing House surprised its $10 million winner by broadcasting the spot live with an intro by their own Todd Sloane as the Prize Patrol surprised the winner at the door. The spots aired during the first commercial break of the post-game show.

Forget about rehearsal, this was the only Super Bowl commercial that the stars didn’t know they were set to appear until moments before it aired. Mary Ann Brandt opened the front door to find lights, cameras, and PCH executives declaring her the winner of the $10 million Publishers Clearing House prize. If  she saved her winnings Mary Ann would be able to buy a commercial spot on this year’s telecast for a cool 5 million dollars.

The commercials were produced and directed by D S Simon Media. PCH and D S Simon partnered for a total of 21 live spots from 1995-2002 including 8 Super Bowls.

“What was exciting about the entire process is that we did not know who the winner was going to be until Tuesday of Super Bowl week. The it was rush to put all the pieces of the production together and see the joy on the winners face” said Doug Simon, producer of the commercial and President & CEO of D S Simon Media.

Other notables appearing in the Publishers Clearing House commercials include Tom Bergeron, the current host of ABC’s Dancing with the Stars

Here’s how Dateline NBC covered the live commercial story in January, 1995.