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Featured Video Blog Interviews


VLOG of the Month: Peter Shankman

ShakRep

 

There is No Single Magic Marketing Bullet

Lloyd Trufelman, President of Trylon SMR, sat down with Doug Simon, to discuss where the communications industry, specifically social media, is heading in 2015 and beyond.

Why there isn’t a single magic marketing bullet:

– There is no single magic marketing bullet! Social media makes people think they don’t need any other efforts, but it’s a cross-platform strategy that will extend your reach best.

– Whether you’re telling a story in a newspaper or on Twitter, if you don’t have storytelling skills and don’t have an instinct of what news is, you’re not going to be effective.

– Here’s a challenge for you: Can you think of 1 example of 1 company or person using only social media to extend their reach and succeeding? Stump Lloyd and you’ll win $500!

Happy Holidays from D S Simon!

It’s been a great year for us at D S Simon! One way we express appreciation is by supporting causes our team member are personally involved with.

To watch our holiday greeting card click on the video below.

Let’s Analyze Analytics

Tania Yuki, Founder & CEO of Shareablee, sat down with Doug Simon, D S Simon, to explain what brands need to be analyzing and measuring when it comes to their social media platforms. Hint: there’s no one rule fits all.

How to Understand and Leverage Your Social Media Data:

– Look at the true audience that is activated within any given community, your unique engaged audience. These are the people who are actually going to move the needle for your brand.

– Heaviness is looking at the actions per person. To acquire customer loyalty that will lead to brand growth, pay attention to the frequency of communication between you and your desired patron and keep your content relevant to your audience and what they’re discussing.

– Be open to explore new platforms and don’t just do what everyone else is doing. Think about what your audience needs and where they are. What works for one brand won’t necessarily work for you.

The Cost of Obama’s Bad PR

Doug Simon, D S Simon, sounds off on why the Democrats were destroyed by the Republicans in the 2014 Midterm Elections.

How bad PR contributed to a disaster for the Democrats:

1. He approaches news conferences as if it’s the 2012 presidential debate against Mitt Romney; long-winded, unprepared answers that lack specifics.

2. Throughout his first six years in office, Obama and his team have neglected to highlight accomplishments.

Utilizing All Digital Mediums to Tailor Your Message

Sheryl Jones, Global Head of Marketing, Investis, spoke with Doug Simon, D S Simon, at the PR News Social Media Conference about what’s next in digital communications and what you should be doing with your social channels.

Sheryl’s Top 3 Tips:

  1. Study your data, and not just the data from your social channels. Use Google Analytics to understand your website’s visitors, where they are coming from, what they’re doing on your site, etc. Use this data to tailor your social messages.
  2. Track your competitors’ social channels and be aware of what they’re doing, discussing and who is interacting with them.
  3. Media is looking to Twitter for story ideas. Take note of what media outlets or which reporters are following you, and message your tweets and posts accordingly.

Tips from JetBlue’s Social Media Strategist

Morgan Johnston, Manager Corporate Communications, Social Media Strategist, JetBlue, spoke with D S Simon’s Doug Simon at the PR News Social Media Conference about JetBlue’s successful social media campaigns and how you can take some of the same steps for your own organization.

Successful Social Strategies for Your Organization, from the guy behind JetBlue’s:

  • Social media is something anyone can do no matter the size of the organization, so long as you have the passion and interest in engaging with your customers.
  • Pay attention to people on social media that are discussing topics relevant to your business and get involved with these conversations.
  • Encourage your employees to join or lead conversations on social media as well.

Visuals Pack a Punch for Your Social Campaigns

Bev Yehuda, SVP, Operations & Digital Media, D S Simon, spoke with Doug Simon after her panel at the PR News Social Media Conference on visual storytelling and explained why video is so vital to any digital and social campaign.

Bev’s Key Takeaways:

  • Visuals pack a punch! People love visuals and are more likely to interact with a video.
  • Keep your messaging simple!
  • Content is king, but don’t forget a distribution plan.

How to Make Google Analytics Work for You

Krista Seiden, Analytics Advocate for Google, explains to Doug Simon, D S Simon, how you can leverage Google Analytics data for your company’s website or app.

Krista’s Favorite Google Analytics Features:

  1. UTM Tagging/Campaign Tracking: Helps you get more granular in your understanding of where people are coming from and what they’re doing on your website or app.
  2. Alerts: Alerts you to any change in visits or behavior on your site. Helps you understand if anything is going wrong, or if there’s any type of spike in traffic to your site, etc.
  3. Segmentation: Allows you to “slice-and-dice” data by geography, traffic source, etc.

Learn from the Team Leaders of Hotels.com & Finn Partners for Their Winning Integrated Social Media Campaign

Taylor Cole, Head of Public Relations, Hotels.com and Patrick Burek, Vice President, Consumer Practice, Finn Partners, tell Eric Wright, D S Simon, at the PR News Social Media Conference, what made their Line Waiter Campaign at SXSW so successful and how you can apply the same practices to a future campaign.

Lessons Learned:

  1. A great campaign is identifying a pain-point for your consumers that you can easily step in and offer a service. It can be as simple as waiting in line for your audience.
  2. This was a real-time activation that required real-time responses on the ground and on social media. Make sure you are clear and concise in communication with your followers and team.
  3. Be flexible!

Engagement Metrics: Beyond Favorites and Retweets

Nathan Strauss, Manager, Digital Corporate Communications, GE, speaks with Eric Wright, D S Simon, after his panel at the, “Are You a Good Social Listener on Twitter and Beyond?” about the importance of listening to your audience and how engagement metrics go beyond RTs and favorites.

Social Listening: Measuring Your Engagements

  1. There is not 1 magic number. Engagement metrics go much further than just reaching a certain number of impressions.
  2. You need to have a sense of context when analyzing data. Know who is interacting with you, how far the reach of the conversation and know this for your competitors as well.
  3. Keep your metrics consistent enough that you can compare numbers quarter to quarter and your brand versus your competitors.
Real Time Analytics