Morgan Johnston, Manager Corporate Communications, Social Media Strategist, JetBlue, spoke with D S Simon’s Doug Simon at the PR News Social Media Conference about JetBlue’s successful social media campaigns and how you can take some of the same steps for your own organization.
Successful Social Strategies for Your Organization, from the guy behind JetBlue’s:
Bev Yehuda, SVP, Operations & Digital Media, D S Simon, spoke with Doug Simon after her panel at the PR News Social Media Conference on visual storytelling and explained why video is so vital to any digital and social campaign.
Bev’s Key Takeaways:
Krista’s Favorite Google Analytics Features:
Taylor Cole, Head of Public Relations, Hotels.com and Patrick Burek, Vice President, Consumer Practice, Finn Partners, tell Eric Wright, D S Simon, at the PR News Social Media Conference, what made their Line Waiter Campaign at SXSW so successful and how you can apply the same practices to a future campaign.
Nathan Strauss, Manager, Digital Corporate Communications, GE, speaks with Eric Wright, D S Simon, after his panel at the, “Are You a Good Social Listener on Twitter and Beyond?” about the importance of listening to your audience and how engagement metrics go beyond RTs and favorites.
Social Listening: Measuring Your Engagements
Steve Shenbaum, Founder and President of Game On Nation and PR News Social Media Conference’s keynote speaker, spoke with D S Simon’s Eric Wright to explain how his MILE principal can be applied to your social strategy.
“Use the M.I.L.E. metrics, and before you send out a message on a social channel, make sure you have a balance of all four concepts represented.” – Steve Shenbaum
Production of video content is well established for broadcast audiences, one on one interviews, b-roll and sound bites. However, how do you repurpose this content for the digital world? Social media has changed the paradigm; audiences are now looking to be entertained and informed in as little as 6 seconds!!! How do you accomplish that? We will take a look at the different digital channels, formats required and type of content that resonates with your target key audience.
Jereme Bivens, Digital Media Manager for The Rockefeller Foundation, spoke with Eric Wright, D S Simon, after his session at the PR News Social Media Conference on embracing the power of social mobility. Jereme shares how you can repurpose your existing content to maximize both social and mobile platforms.
3 ways to get the most out of your content for social and mobile platforms:
Allan Gungormez, Enterprise Director of Social Media Strategy at Transamerica, spoke with D S Simon’s Eric Wright at the PR News Social Media Conference after his session “How to Make Your Brand Pop on Facebook.” Check out Allan’s key takeaways from his presentation and how you too can make your brand stand out on Facebook.
How to make your brand pop on Facebook:
Krisleigh Hoermann, Director of Operations/Digital and Social Media Consultant for the American Heart Association/American Stroke Association, spoke with Eric Wright, D S Simon, at the PR News Social Media Conference about social media listening and how your company or organization can benefit from this over-looked practice.
3 ways to be a better social listener: