VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report
How can you make your public relations campaign cut through the election clutter? I have some PR Xanax for you.
“You are right to be nervous if the target audience for your campaign are national news outlets like CNN, FOX News, or MSNBC. They are wall to wall politics and election coverage because it is driving ratings.”
“Where can you go to reach your audience through broadcast television? Answer, local television.”
“This year in Chicago there is 14 more hours of local TV news than there was last year. It is a growing profit center for stations. These stations know they can not compete with the big three cable outlets in covering the presidential race.”
“You should stay away the week of a primary in a specific state, other than that it is open opportunity for media coverage.”
Picking the right spokesperson can make or break your campaign. The news cycle is fast and you need to know where your target audience is consuming content. Picking the right spokesperson can help you leverage the news cycle and extend your campaign on social media; if you know what to consider when you make your spokesperson selection. Mike Bako, Marketing Director at D S Simon Media with Part Two of the Art of Selecting the Right Spokesperson.
Producers hate when media relations and public relations pros waste their time with bad pitches. What are some of the biggest gripes producers have? D S Simon’s Kristina Doytchinova should know. As a former producer at ABC News with 20/20 and internationally in Toronto with CBC she has been on the receiving end of far too many bad pitches.
Companies are often searching for ways to make corporate events less stale with initiatives that can boost morale and strengthen interoffice relationships. Doug Simon, CEO of D S Simon Media and Paul O’Neill, Vice President of Creative at Guinness World’s Records discuss how Guinness World Record attempts can not only generate positive media headlines but also serve as a great team building exercise for corporate events.
“What better way to cement and bond your team than to break a Guinness World Records title together?”
Record Title Guinness World Records Wants the Auto Industry to Broke:
Largest car horn ensemble (Four or five hundred people in a car playing to a conductor with their horn)
Do you have what it takes to set a Guinness World Records title? Do you see the PR and engagement potential?
Why should you engage with Guinness World Records and D S Simon Media for your next record setting attempt? Paul explains four key elements that working with GWR brings:
-GWR has 55,000 records in the database and a host of experts in media and record breaking that can help map out the story.
-Get a GWR judge at your attempt. Helps amplification and also helps make the story newsworthy.
-Use the GWR name and logo usage in all your promotional efforts. It carries further for longer
-All adjudicators are media trained.
Suzzanne Blackburn, public relations manager at Experian Marketing Services is an expert in executive communications, strategic public relations and thought leadership. With a keen focus on data-driven marketing and consumer insight, Suzanne discusses communication myths with D S Simon Media CEO and President Doug Simon. Together they identify and tackle institutional assumptions about timing, influencers and types of content in the PR sphere.
“PR is an industry, just like marketing that has been based for many years off of assumptions”- Suzanne
“Creating custom content for different media outlets is going to drive results and significantly increase media placement”- Doug
In today’s fast-moving world of the 24-hour news cycle and social media, companies are finding it tougher to choose the right person to represent their product or brand. Whether it’s a YouTube video, Satellite Media Tour, podcast or traditional radio, selecting the right talent for these channels is integral to disseminating your message to a targeted regional group or worldwide audience.
Getting your video to the public isn’t as easy at it may seem. How is it positioned? Are you pitching the right market? Is it even marketable? All of these questions are important, especially with numerous television outlets and social media channels to get the message out properly.
Sports agent Leigh Steinberg has represented some of the biggest, best-paid names in professional football. He pushed the salaries of his big named clients like Drew Bledsoe, Troy Aikmen, and Steve Young to unheard of levels. What can you learn from him as a negotiator? Mike Bako, Marketing Director at D S Simon, gets insights from Leigh on the art of negotiating and how he is fighting back to resurrect his career after many years of personal turmoil.
Essential Rules of Negotiation:
*Align yourself with people who share your
*Learn all you can about the other party
*Establish a climate of cooperation, not conflict
Creating compelling proposals to answer RFPs and secure new business can be tough, especially if you’re with a smaller or boutique firm going up against larger competitors that can offer a wider array of services to meet demands. But there are ways of standing out from that larger competition.
You can read more on successful RFP responses from Jamie on O’Dwyer’s.com
The long list of public relations and crisis management blunders for Uber continues as they add the Kalamazoo shootings to their hall of shame. Social media pioneers Scott Monty and Richard Binhammer, along with digital, social and strategic video innovator Doug Simon offer their insight into what Uber did wrong, what they could and should do now, and what lessons brands can learn from Uber’s fail.