Ken Jacobs, principal of Jacobs Communications Consulting, discusses organizational goals and executive leadership with Doug Simon, President & CEO of D S Simon.
“I think it all starts with vision, its being able to lay out where the organization is going and what comes after and what comes next, you know we have that analogy where we talk about everybody being in the boat, that can only happen when the leader articulates the direction, where do we want to be in three years, where do we want to be in five.”
“People are motivated and inspired by people by leaders who articulate organizational values, it’s why we come into work every day, how do we handle work and how will we handle it when we have a moral or ethical dilemma, we need to have those values.”
“I see a big misstep in trust, if you don’t have followers you’re not a leader, if you don’t have relationships with your followers, you’re not a leader, and the key to relationships is trust. If you don’t trust people on your team, well the reality is they probably don’t trust you.”
“Acting always trumps words. If you are leading the same wayRead More
Sandra Fathi, President and Founder of Affect, joined Doug Simon to discuss the value of earned media and to offer her insights on the D S Simon Media Influencers Report. Fathi also discussed the value of disclosure and why you need to pick a spokesperson who is trusted and credible in the community and with their audience.
If you would like a copy of the D S Simon Media Influencers Report: please click here.
Sandra Fathi’s VlogViews
“One of the things that really struck me is how many PR people are not focused on earned media, that is what we do day in and day out, that to me is still the most trusted and valued part of our business so it was shocking to me how many people are abandoning that channel and just focusing on paid opportunities.”
“Most of the companies that we work with are in the tech space so I think we had a huge advantage that we were ahead of the curve. Before we really talked about social media, we talked about communities, or user groups, and early adopters. We were operating in the digital sphere before there was a digital sphere. So that really helped us. We’ve really seen with the companies that we work with and we work with small to mid-size companies, we work with a lot of B2B companies, budgets are tight. They want to make sure there is ROI for what they do. They can’t afford to just throw money and pay for all of this media coverage. So making sure tRead More
Lights, camera, action! Take a look behind the scenes at a recent D S Simon media tour. A total team and client effort bringing together great talent, production, direction, media relations, and wonderful clients.
Peter Shankman, author of Zombie Loyalists, joins Doug Simon of D S Simon Productions to discuss the recently released D S Simon Media Influencers Report, how to build and value an audience, and creating content for earned media.
If you are interested in a copy of the D S Simon Media Influencers Report click here.
Peter Shankman’s VlogViews:
“Most people that were interviewed and surveyed, they are pretty dismayed at the current state of affairs in the world of PR. If you look at it from a glass half full perspective it tells me that there is a lot of room to own the game.”
“It kills me, there are so many PR people who are biting off their nose not only to spite their face but to spite their client. If you are not transparent not only will you not get on but they will never call you back again.”
“90% of people use Twitter and social networks wrong. If you can be a repository for good information the rewards will be massive.”
“Having an audience, whether it’s one person or a million is a privilege, it is not a right. You have to understand every day that your audience is a privilege and you are lucky to have them.”
“You don’t get to have an audience, it’s not part of the Declaration on Independence. You get to have the ability to create useful stuff that will generatRead More
Doug Simon, President and CEO of D S Simon Productions appeared on Reuters News to discuss what is at stake for sponsors and the global popularity of soccer in the wake of the resignation of FIFA President Sepp Blatter. You can watch the video below or on REUTERS by clicking here.
Will Blatter stepping down be enough to placate sponsors?
“It relieves the immediate pressure. There are two big pieces stacking up against FIFA in this process. One, sponsors being pressured to pull out based on what was going on. Second, there has been talking that UEFA would boycott and possibly start competing games to the World Cup.”
“Blatter stepping down was a key first step, I am not sure if it will be enough.”
What reforms are needed to appease corporate sponsors and the fans?
“Fans will still love and support the game when the World Cup comes around again. Fan will be there and sponsors will still be there because that is where the fans and the dollars are. The key is if there is a perception that actual cleanup is happening it might even be advantageous for sponsors to get involved. “
“A key concern for sponsors is that if they decide to step down there will be another sponsor ready to take their place because of the popularity of soccer on a global basis.̶Read More
Doug Simon, President and CEO of D S Simon Productions appeared on REUTERS News to discuss the resignation of FIFA President Sepp Blatter. Doug provided analysis on the marketing implications for sponsors and what the long term effects on FIFA might be.
Chris Winans, Executive Vice President, General Manager at Hill+Knowlton Strategies joined Doug Simon, President & CEO of D S Simon Productions at the PRSANY Big Apple Awards Gala. Mr. Winans presented the John W. Hill Award to Barri Friedman Rafferty, Senior Partner & CEO North America, Ketchum. He also discussed the changing role of technology in public relations campaigns and offered advice to younger pr pros.
“The ability to understand a client’s business problem. What is the business problem they are facing and then finding out what is the communications element to solve that problem.”
Advice from Chris Winans to younger public relations professionals:
“Be bold. The client most values the people with the most creative ideas and a willingness to think outside the box.”
“Don’t be afraid to speak up and say the things that need to be said.”
Changing role of technology:
“We no longer talk about a single media relations solution. We talk about a paid, earned, owned, integrated media solutions. There are so many channels you cannot rely on a single approach.”
Doug Simon, President and CEO of D S Simon Productions had the opportunity to speak with Brad Schwartzberg, Partner/Co-Chair Corporate at Davis & Gilbert acqui-hiring. Not sure what acqui-hiring is all about? Join Doug and Brad as they explain.
Acqui-hiring was born out of the tech industry and has been adopted by the PR industry to allow small to midsized firms to expand their revenue base with a blend of acquisition and hiring. It’s an opportunity that a lot of small firms don’t have the wherewithal to embark on a full scale acquisition so it’s a way for them to acquire with minimal risk.
Its an opportunity for smaller firms to align themselves with a larger organization, grow, take some risk capitol off the table and have an opportunity going forward.
What is the impact of digital communications in the development and launch of successful branding campaigns? What are the tips and tactics for success?
Mike Bako of D S Simon Productions was joined by leading public relations thought leaders for the Media Influencers Series Webcast: Living in a Branded World live from the DSS studio.
Joining Mike on the webcast sponsored by D S Simon, CommPro.Biz, and OnStream media were: Stacey Cohen, President, Co-Communications, Inc., Michael Levine, prolific writer of PR and marketing communications books including, Guerrilla PR, and A Branded World: Adventures in Public Relations and the Creation of Superbrands, Alan Siegel, one of the best-known and respected figures in the branding business.
To receive a copy of the Media Influencers Report go to www.Dssimon.com/Digital or email: firstname.lastname@example.org
Watch the full webcast below:
Hillary’s 2016 video looks a whole lot different than her announcement video 8 years ago. Eight years ago it was all Hillary, all the time. This time it was all controlled message.
In the video, she does not appear until after 90 seconds of images featuring personal stories of others, each describing how they are getting ready to start something new. She controlled the content by appearing on camera for nine seconds for four separate sound bites.
Hillary and her campaign used this technique to manage the messages and sound bites that would be used by media covering her announcement.
Her overall theme and message of “going small” might enable her to “go big”.