VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report
To Link To Post: http://www.vlogviews.com/baltimoreravens
Doug Simon, President and CEO of D S Simon Productions, speaks with Kevin Byrne, Senior Vice President of Public & Community Relations for the Super Bowl Champion Baltimore Ravens, at a recent PRSA-NCC event about winning communications techniques.
Kevin Byrne’s VlogViews:
“Players have an agent and players want to create their own brand but we want them to fit within the team. You need to work with players, especially those with bigger brand names to remember Ravens first, team first, secondarily; whatever else you want to say.”
“If we want credibility on our site it has to reflect the good and the bad. We want people to come to our site <strong>(<a href=”http://www.baltimoreravens.com/” target=”_blank”>BaltimoreRavens.com</a>)</strong> before they go to ESPN, Washington Post or the Baltimore Sun. We want to make our website as valuable as we can.”
“Trying to keep everyone on the same page is important and part of that is having players care about each other.”
Doug Simon, President & CEO of D S Simon Productions, sits down with Ralph Katz, Co-Founder/Principal of CooperKatz, to discuss the firms inclusion on AdAge’s list of red hot PR firms as well as the evolution of the firm since its founding in 1996.
“The way we work with our people, we’re very open and transparent, we meet on a regular basis. But one thing Andy Cooper and I said about our 3<sup>rd</sup> year in, when we were very small was it would be great to bring people on to be able to train them in the way we do things. So we made the commitment no matter what the state of our business, no matter what was going on in the economy that we were going to choose 1 or 2 terrific top candidates out of the graduating class each May and we were going to hire 1 or 2 interns each summer. I will say that has worked so well, and so many of those people are still with us.”
“One of the big important things the Creative Group did was to go in with an account team and do a session that would infuse some creativity into what they were doing. So having had that experienced and seeing what the difference a strategic creative idea can have, we looked at what we wanted to be called, CooperKatz and CompaRead More
To Link To Post: http://www.vlogviews.com/huffpostlive/
Mike Bako, Marketing Manager for D S Simon Productions, is joined by JJ Miller, Supervising Producer of HuffPostLive, to discuss the launch of the website and how it will set itself apart in the ever changing news landscape.
“The idea of what we are doing is so different from anything that has been done before. Involving community at the center of what we are doing, hearing from regular people, not having the news delivered by pundits but wanting to engage people on a real level is something I have never seen before.”
“Our users and our community are really engaged and smart people. I find myself, as a producer, learning as much from them as I do from anything else I see out there.”
“It serves up something different every time instead of the same group of people, saying the same things, in the same way.”
Mike Bako , Marketing Manager of D S Simon Productions & Sports Managing Editor of DailyNational.com, appears with Shepard Smith on Fox News channel to discuss the upcoming NCAA basketball tournament.
To Link To Post: http://www.vlogviews.com/jimjoseph/
On his new book:
“We should all have a personal brand. We should have something we stand for, that is consistent both in our personal life and our professional life. As marketers, industry people and agency people we should have a point of view and that’s why we get hired and why we’re a valuable employee and I personally see nothing wrong with expressing that appropriately in the social media space or any space.”
“It teaches people and walks people through the fundamentals of building a brand, such as knowing who you are, trying to understand who your customer is, trying to identify an emotional benefit and then how to weave that all into an experience that makes sense for you as a small business.”
To Link To Post: http://www.vlogviews.com/vishalmehta/
Mike Bako, Marketing Manager for D S Simon Productions, is joined by Dr. Vishal Mehta of Healthy TXT to discuss the innovative ways in which they are using mobile devices and text messaging to communicate the with the youth demographic about the serious issue of concussions.
Dr. Mehta’s VlogViews:
“In the past we would go to speak at events to raise awareness of concussions and we would distribute fliers. As you can imagine that is very labor intensive and you can only have so much reach.”
“The question was, how do we reach more of the youth in a more efficient and timely fashion.”
“Young adults love to be reached on their mobile devices via text. That is how they communicate and how they want to be communicated with.”
“What we developed was a way for the youth to register for this program either online or via text message. They would go through a seminar where they would receive a message a week for 4 weeks with a quiz at the end with a chance to win an iPad.”
“We were able to do all this in a way that they found to be cool and engaging.”
To Link To Post: http://www.vlogviews.com/marionwhite/
“We talked up the program in our regular communication and we also engaged the supervisors and team leaders to really talk it up among their teams.”
“The way we positioned it was that it was a way for people to showcase what they had done and to take pride in what they had achieved. That was one of the main reasons we got as many replies and responses as we did.”
“As we look to our next newsletter we are looking at the rich history of Kaiser Permanente for stories and images that tie to what we are doing now and where we are going in the future.”
To link to post: http://www.vlogviews.com/bestofces/
D S Simon Productions syndicated special “The Best of CES” will be airing in New York, Los Angeles, Chicago and nationally on DirecTV in early March. The Best of CES is hosted by Mario Armstrong, Digital Lifestyle Expert and 2011 Emmy Award winner for “Best TV Show Host.” “I’m really excited to host the show. CES is an incredible event. It’s great to be able to take viewers behind the curtain and give them an early look at great new technology,” said Armstrong.
The 30-minute long celebrity-packed special features segments covering the big stories of CES and was sponsored by Intel and Lowe’s who were featured within the program. “High-quality syndicated program is a unique opportunity for organizations to not only get the distribution in key markets but take advantage of significant opportunities to extend their brands through social media,” said Douglas Simon, President & CEO at video communications firm D S Simon Productions which developed the program.
In this segment, Mario Armstrong features key innovations from Intel including a broad new range of Ultrabook convertibles, detachables and tablets with all-day battery life. Intel Ambassador Mike Fard was featured. “This is an exciting time at Intel and in the world of technology in general. The landscape is evolving rapidly and the new technologies we highlighted at CES showcase some of the new ways in which people can interact with their PCs and mobile devices. WhethRead More
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As part of our expansion plans, D S Simon has hired Jim O’Reilly as Regional Vice President and Katie Brinkley has joined the team in our office at the National Press Building in Washington, DC.
Katie Brinkley has joined Video Communications and PRketing® firm D S Simon Productions at its Washington headquarters in the National Press Building. Ms. Brinkley is the Granddaughter of legendary broadcaster David Brinkley.
“Katie’s work in the non-profit and communications sectors and engagement with Washington’s media and political cultures make her a tremendous asset for our clients,” said Douglas Simon, President & CEO at D S Simon. “I’m excited to work with organizations that are looking to secure more coverage across multiple platforms for their initiatives and events,” said Ms. Brinkley.
D S Simon has also hired Jim O’Reilly as Regional Vice President. Jim, a newsroom veteran, has award-winning experience as a writer/producer in a previous stint with D S Simon. He’s gained significant experience advising clients on their initiatives during his years in broadcast public relations.
“Jim is a fantastic resource for organizations seeking counsel onRead More
To Link To Post: http://www.vlogviews.com/bewareofpopups/
Doug Simon, President & CEO of D S Simon Productions, appears on Ebru TV to offers his analysis of why in today’s opt-in culture advertising companies are making a big mistake using pop up ads on cell phones.
“If a company is looking to put these ads on people’s mobile devices, which is highly personable, it’s really a slippery slope for them. The content has to be so compelling, and powerful to be received it has to be a greater risk than benefit. You’re putting your brand at risk. The bad feelings that you’re generating may grow to outweigh the good feelings, even if there is a short term benefit”
“You should be especially wary of free apps- they are usually the ones that hold your phone hostage. They might offer us great things like free music, but in the fine print, you give them permission to give your information to marketers.”