VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report
To Link To Post: http://www.vlogviews.com/adrianagiuliana/
Mike Bako, Marketing Manager for D S Simon Productions, spoke with Adriana Giuliani, Creative & Strategic Planning at DevRies, at PR News’ The Big 3 Conference about what social media tools you need to create and measure your campaigns.
“What we like to start first with is what are you trying to achieve. All of these tools on the Internet allow us to have a lot of listening right now. There is so much data at our disposal. The best way to make meaning from that data is to put it into two buckets. There are macro listening tools that can inform your planning and then on the other side you have your real time listening tools that allow you to listen to the stream of conversations going on in the social space. You can then activate and respond to those.”
“Two things that we would look at for a starting place to figure out what success should look like to a campaign would be previous benchmarks, what have the success metrics looked like and how we would benchmark against that and also competitors in the larger category and try to push ahead of that.”
To Link To Post: http://www.vlogviews.com/nicoleyelland/
Mike Bako, Marketing Manager for D S Simon Productions, spoke with Nicole Yelland, Director of Marketing & Communications at Livio Radio, about the process of turning your in-house staff into social media spokespeople. Yelland recently spoke at PR News’ The Big 3 Conference.
“If you are going to utilize your staff in a public facing way you need to make sure that they are media trained. Go over the tough questions with them, some of the fun questions, make sure they can laugh and they are comfortable. These are engineers that we were dealing with so you also have to make sure that it is not taking away from their actual responsibilities.“
“We make sure that every blog post has a name and face next to it. Who they are and what they do so people will know that it is not just someone behind the scenes pulling the strings in the background. Keeping it authentic and keeping it real. Everyone has their own voice.”
“It is really important for staff moral to be able to point out that you are the expert in this, you are the smart one. I do not need to be right there next to you.”
Doug Simon, President and CEO of D S Simon Productions, spoke with Richard Pesce, Senior Manager of Social Media and Digital Communication for Capital One, at PR News’ The Big 3 Conference about how the companies creates authentic brand ambassadors through its social associates program.
Richard Pesce’s VlogViews:
“We encourage them to use their own voice because it comes across more authentic. We want them to make the content we are giving them and put it in their own words and share it with their network.”
“People want to hear from humans. They don’t want to see a logo all the time in their news feed.”
“We partnered with legal, we partnered with HR and compliance. We work with them to make sure as a brand, as a company, they are comfortable with the information we share.”
“For us it falls into three pillars. Our community involvement, sponsorships and information about Capital One being a great place to work.”
Mike Bako, Marketing Manager for D S Simon Productions, appears on Fox Report with Shepard Smith on Fox News Channel to discuss the week in Boston sports and preview the NBA Playoffs.
To Link To Post: http://www.vlogviews.com/julieestrada
Doug Simon, President and CEO of D S Simon Productions, speaks with Julie Estrada, Media Relations Specialist for LEGOLAND Hotel, about what media relations techniques went into making for a successful grand opening of the LEGOLAND Hotel in Carlsbad, California.
Julie Estrada’s VlogViews:
“We were always giving media something that they could pull and pick from but also not bombarding them. We didn’t want them so burned out by the time we were pitching them on the grand opening.”
“Having a first hit like Good Morning America begets more media, which begets more bookings for the hotel. The day we aired on Good Morning America we had 600 bookings for the hotel within hours.”
To Link To Post: http://www.vlogviews.com/illinoisblasdel/
Illinois Blasdel, Principal, BCS Communications, Kansas City sits down with Doug Simon, President and CEO of D S Simon Productions, to discuss the best practices for communicating your client’s non-branded educational messages.
More insights from Blasdel:
“Education is a huge part of this message. Finding an indirect way to communicate our client’s message through non-branded educational messages has been very successful.”
“In the digital space there is so much information out there. With all that noise out there it is even more important to have credible sources and knowing how to drive people to those sources. You need to have scientific information and information that supports the product in a very credible way.”
“We are seeing an upturn in the way the veterinarian community and pet owners are using social media to get information. It is critical, across digital and some of the traditional methods of receiving information, that we become a credible source of information.”
To Link To Post: http://www.vlogviews.com/danstohr/
Doug Simon, President and CEO of D S Simon Productions, speaks with Dan Stohr, Coordinator of Communications and Planning for the Aerospace Industries Association, about how he was able to educate the general public and our elected leaders about the importance of the aerospace and defense industry in the wake of budget cuts through the Second to None campaign.
Dan Stohr’s VLOG VIEWS:
“The campaign was designed to enlighten folks on what the impact would be to our economy, jobs in particular. The impact of federal spending is not greatly understood and our campaign was designed to bring greater attention to what then impacts were on Main Street and in everyday life.”
“Part of the goal to reach out to folks was through social media and that was a success. We were able to increase our Facebook following by close to 2,000% up to 35,000.”
“Social media channels are good to get out the the general public as opposed to an inside the beltway crowd. It was incumbent upon us to be creative in our approach.”
To Link To Post: http://www.vlogviews.com/baltimoreravens
Doug Simon, President and CEO of D S Simon Productions, speaks with Kevin Byrne, Senior Vice President of Public & Community Relations for the Super Bowl Champion Baltimore Ravens, at a recent PRSA-NCC event about winning communications techniques.
Kevin Byrne’s VlogViews:
“Players have an agent and players want to create their own brand but we want them to fit within the team. You need to work with players, especially those with bigger brand names to remember Ravens first, team first, secondarily; whatever else you want to say.”
“If we want credibility on our site it has to reflect the good and the bad. We want people to come to our site <strong>(<a href=”http://www.baltimoreravens.com/” target=”_blank”>BaltimoreRavens.com</a>)</strong> before they go to ESPN, Washington Post or the Baltimore Sun. We want to make our website as valuable as we can.”
“Trying to keep everyone on the same page is important and part of that is having players care about each other.”
Doug Simon, President & CEO of D S Simon Productions, sits down with Ralph Katz, Co-Founder/Principal of CooperKatz, to discuss the firms inclusion on AdAge’s list of red hot PR firms as well as the evolution of the firm since its founding in 1996.
“The way we work with our people, we’re very open and transparent, we meet on a regular basis. But one thing Andy Cooper and I said about our 3<sup>rd</sup> year in, when we were very small was it would be great to bring people on to be able to train them in the way we do things. So we made the commitment no matter what the state of our business, no matter what was going on in the economy that we were going to choose 1 or 2 terrific top candidates out of the graduating class each May and we were going to hire 1 or 2 interns each summer. I will say that has worked so well, and so many of those people are still with us.”
“One of the big important things the Creative Group did was to go in with an account team and do a session that would infuse some creativity into what they were doing. So having had that experienced and seeing what the difference a strategic creative idea can have, we looked at what we wanted to be called, CooperKatz and CompaRead More
To Link To Post: http://www.vlogviews.com/huffpostlive/
Mike Bako, Marketing Manager for D S Simon Productions, is joined by JJ Miller, Supervising Producer of HuffPostLive, to discuss the launch of the website and how it will set itself apart in the ever changing news landscape.
“The idea of what we are doing is so different from anything that has been done before. Involving community at the center of what we are doing, hearing from regular people, not having the news delivered by pundits but wanting to engage people on a real level is something I have never seen before.”
“Our users and our community are really engaged and smart people. I find myself, as a producer, learning as much from them as I do from anything else I see out there.”
“It serves up something different every time instead of the same group of people, saying the same things, in the same way.”