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Vlog Views

Featured Video Blog Interviews


VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report

 

How Travelocity’s Roaming Gnome and Social Media Build Brand Loyalty

To Link to Post:  http://www.vlogviews.com/bradleywilson/

Mike Bako, Marketing Manager of D S Simon Productions, speaks with Bradley Wilson, Chief Marketing Officer at Travelocity, about building brand loyalty online and through social media.

Bradley Wilson’s VlogViews:

“A picture, and in this case a video, speaks more than a thousand words. When you’re actually able to showcase a destination or people having fun in a destination, that’s more momentous than just a link or text alone.”

“When users consume those views, we’ve been able to showcase that they are far more loyal to your brand and will actually make them have that instantaneous purchase on that very same day.”

“We do the basic things like impressions and Tweets and Retweets. But what we’re really trying to do is understand those signals, as I mentioned, so signals where people might want to go on a particular destination, signals where people might be in destination. But, you know, I go back to that fulcrum of most people get inspired through their friends and, in fact, what is posted in a social network about travel.”

How Social Media Can Be Helpful and Harmful in a Crisis Situation

To Link to Post: http://www.vlogviews.com/tracyweise/

Mike Bako, Marketing Manager of D S Simon Productions, speaks with Tracy Weise, Co-Founder & President of Weise Communications about social media in crisis situations.

Tracy Weise’s VlogViews:

“Social media- it’s got a lot of benefits to it, it’s got a lot of challenges. And the one thing we learned last year with the shootings in Aurora was that people can use social media to get their own messaging out, which may be counterintuitive or counterproductive to what your organization’s goals are.”

“The one thing that’s important about social media is that you have the ability to get a message out immediately to a lot of people and it can be repurposed and resent out. But it’s never going to replace a government official saying, ‘We understand the crisis is enormous. We understand that people are scared. We understand that people are hurt and we feel for those families. And our hearts go out to them.’”

“If you don’t want to elevate your exposure, if you want to minimize it, I wouldn’t recommend using those hashtags and being connected. But if you’re really trying to get people to see your organization, to hear from your or

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How the LIVESTRONG Foundation Dealt With the Lance Armstrong Crisis

To Link To Post: http://www.vlogviews.com/katherinemclane/

Doug Simon, President and CEO of D S Simon Productions, speaks with Katherine McLane, Vice President for Communications and External Affairs at The LIVESTRONG Foundation about the major communications transition the company is undergoing as a result of the Lance Armstrong scandal.

“We had to invent the way one reacts in this crisis. We did it by being proactive, not letting bad news beat us to the punch and being in control of as much of the story as we could be in working with great reporters to help us get news out that we knew was going to be a tough news day for the foundation.”

“Sometimes great things come from imperfect origins. We did our best with that idea and took it to heart”.

“We engaged in a good bit of public opinion research after Lance’s resignation to sort of take the pulse of how people in America felt about the foundation now and what were their impressions of our mission.”

“We asked the people if they would rather see a big name leading the mission and the effort to make people aware of the free services we provide in both English and Spanish or would they rather hear from average people. Resoundingly they said they want to hear from average people. We want to hear about preserving our fertility before we start treatment from

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SXSW’s PEACE Process

To Link To Post:  http://www.vlogviews.com/hughforrest/

Doug Simon, President and CEO of D S Simon Productions, speaks with Hugh Forrest, Director of SXSW Interactive Festival about the SXSW approach to community management.

“The PEACE process is an acronym and the P stands for “patience leads to profits”. The idea is that slow growth is really important. That even in the fast paced environment in which we are now, things don’t happen overnight, and in fact often don’t happen for a couple of years. That was certainly one of the keys to (SXSW) Interactive’s growth”.

“The A stands for “acknowledge your mistakes and failures”. For better, for worse, we (SXSW) have made every mistake in the book, made that mistake twice and even three times. My experience is that it sucks to make mistakes, but if you do make those mistakes, acknowledge them, tell your community that you understand you did something wrong, that it didn’t go as well as possible and that you are working at ways to improve that in future years.”

“C is “customer service leads to customer engagement”. This is particularly true in this era of social media. The more you can reach out, serve your customers, engage your cus

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How to Create Unique Value and Build a Competitive Edge For Your Clients

To Link To Post: http://www.vlogviews.com/romkedehaan/

Mike Bako, Marketing Manager of D S Simon Productions, speaks with Romke de Haan, Partner at Spreenkler about digital innovation and strategy.

Romke de Haan’s VlogViews:

“Essentially what we do is digital innovation and strategy.  So our relationship with Kohl’s is to help come up with ideas to help them stay ahead of the rest of the retailers in the industry, but also stay ahead of the disrupters.  So how does a Birchbox or a Trunk Club interfere with a big retailer, and what ideas can we make that are unique enough to offer value to our customer?”

“We don’t try to follow along and just mimic them, because that would just be copying.  What we try to do is find a unique value add to their customers to provide something that will offer them value and be a competitive advantage.”

“A lot of times, companies depend on their senior team to come up with ideas and do strategy, and we rely on the entire company to do that, so that’s really helped us figure out some really unique ideas to get someone who just came into the company, doesn’t know anything about the industry or anything about technology, come up wi

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Broadway Spiderman and Taylor Swift’s Video Love Interest Spins His Web With Doug Simon

To Link to Post: http://www.vlogviews.com/reevecarney/

Doug Simon,  President and CEO of D S Simon Productions, talks with Reeve Carney, star of Spiderman Turn off the Dark about the shows 1,000th performance.

Reeve Carney’s VlogViews:

“I definitely didn’t expect that I’d be here 1,000 performances in, so I didn’t necessarily know what to think about the show.  I always thought it would be successful, but we did go through a rough patch.   I think it’s the nature of the character Peter Parker and Spiderman that I think keeps people coming back for more because he is just the everyman who happens to have superhuman abilities.”

“You can relate to Spiderman more because he really comes from such a great place.  I love a lot of superheroes, but he’s completely human, so he has that humanity to him that makes you want to route for him as you would route for the underdog, which our show at one point sort of was, so it kind of all connected and I think it made the success feel that much better 1,000 performances in.”

How Innovative Ideas Create Unforgettable Experiences

To Link To Post: http://www.vlogviews.com/jeffreyory/

Katie Brinkley,  Account Executive in D S Simon’s DC office, talks with Jeffrey Ory, President of  il Stratega (“the strategist” in Italian) a full-service communication and marketing firm in New Orleans about using innovative ideas to create unforgettable experience. Brinkley and Ory spoke at the 2013 PRSA Travel and Tourism Conference.

Jeffrey Ory’s VlogViews:

“I think the big thing is risk.  People are just scared to take a chance.”

“For some reason, somewhere within our childhood, we lose this inhibition just to have fun and be creative and be excited about life.  I don’t quite know when it happens, but it happens, and that’s where the whole thing with risk comes in.”

“I think every person has creativity built inside of them.  It’s just taking the time and the risk to be able to fulfill it.”

WHAT ARE THE KEYS TO THRIVING IN THE HEALTHCARE PR SPACE?

To Link To Post: http://www.vlogviews.com/myraborshoffcook/

Jim O’Reilly, Regional Vice President of D S Simon Productions, spoke with Myra Borshoff Cook, founder of Borshoff Communications at the 2013 PRSA Health Academy Conference.

Myra’s Vlog Views:

“I think that for the agency it’s all about engagement, and I learned a long time ago that even though I was the founder I was not the queen of the agency and that other people needed to be involved and not just in the delivery of services to clients but also in the overall running of the agency.  So, we have people that are involved in all different aspects, whether or not it’s their specific job or not.  I think that that has made the biggest difference and Indianapolis as a city is terrific and has attracted many many young people who see it as a growing vibrant community.”

“We have been in the business of working with health care institutions for as long as we have been in business.  We also have had the good fortune to work with Eli Lilly, a large prominent organization, not just here but around the world and so we have had great opportunities to learn about the importance about healthcare and healthcare delivery systems.”

HEALTHCARE FROM A GLOBAL COMMUNICATIONS STANDPOINT

To Link To Post: http://www.vlogviews.com/jeffreywinton/

Jim O’Reilly, Regional Vice President of D S Simon Productions,, spoke with Jeffrey Winton, Vice Present of Global Communications for Eli Lilly at the 2013 PRSA Health Academy Conference Global Corporate Communications.

Jeffrey’s Vlog Views:

“As we try to get our arms around what’s needed to be done from a global communications standpoint it was critical to have some rigor and some formalized approaches so that we could gather the input that was necessary and to talk to the people that would ultimately help us determine what the path forward would be”

“We’re a top ten pharmaceutical company, a top five animal health company and our goal now is to be a little more bold about telling our story and getting the word out to ultimately make sure that all patients have access to our medications.”

HOW TECHNOLOGY IS TRANSFORMING HOW CLINICIANS MANAGE THEIR PATIENT POPULATIONS

To Link To Post: http://www.vlogviews.com/matthewholt/

Jim O’Reilly, Regional Vice President of D S Simon Productions, spoke with Matthew Holt,  Co-Chairman of Health 2.0 at the 2013 PRSA Health Academy Conference about technology and healthcare.

Matthew’s Vlog Views:

“There are now multiple tools you can use today to track activity, lots and lots of different online tools, apps and some physical tools to start tracking in a diet and now we’re getting some really interesting tools.  I just showed a live core, basically it turns the iPhone into an EKG so doing very detailed  medical testing on your iPhone or Android.  On the clinician side what’s happening is that more and more clinicians are using iPads and iPhones and android devices and whatever in their everyday life.”

“What’s actually going to be happening in the next couple of years is the demand to more easy to use tools and better population health management, dashboards. It’s actually going to transform how clinicians manage their patient populations and use technology.”