VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report
To Link To Post: http://www.vlogviews.com/camelamorrissey/
Camela Morrissey’s VlogViews:
“We like to take a very practical approach to this. There are lots of widgets and gadgets and other things out there but we really try to make sure that what we do is right for our target audience and where they are.”
“We are really using mobile technology through a couple of our areas to: help people with their medication adherence, to help their participation in different groups that are about health, wellness and prevention and to help them with things after their stay so that they get information they need to take care of their health.”
“We have a very active employee wellness program and it’s growing. And we have a very serious internal objective in terms of enrollment and then active participation. So those mobile strategies apply to employees as well.”
“We really encourage our employees to use our own services and we make things very easy for our employees to use our own services”.
To Link To Post: http://www.vlogviews.com/willclark/
Doug Simon, President & CEO of D S Simon Productions, speaks with Will Clark, SVP of strategic development at Brookdale Senior Living, about the communication challenges and opportunities associated with senior living.
Will Clark’s VlogViews:
“We believe there is an opportunity to a true national brand that capitalizes on all the capabilities and competencies that we have to meet the needs of seniors and their families in this country.”
“What we are trying to do with our national branding campaign is facilitate and create a conversation. We want families to have conversations sooner and earlier about the opportunities that are available to them.”
“People don’t know what to do, where to turn when the time comes to care for themselves or their loved one. We believe that we have the opportunity to be that trusted partner. Our brand promise is to provide solutions for all the places seniors and their families lives can go.”
To Link To Post: http://www.vlogviews.com/hollyteichholtz/
Doug Simon, President & CEO of D S Simon Productions, speaks with Holly Teichholtz, VP of marketing and communications at The Michael J. Fox Foundation about working with a celebrity oriented foundation.
Holly Teichholtz’s VlogViews:
“When the foundation was first launched there was really no doubt that Michael’s profile and brand identity was the crown jewel in our toolbox of assets.”
“So much of our brand DNA shares so much DNA with Michael’s brand. That’s optimism, roll up your sleeves and get it done, try to be self-sufficient, look on the bright side and do whatever you can do to solve a problem.”
“We are not doing advocacy in the traditional, Capital Hill sense. We think of the advocacy that we’re doing as bringing the patient perspective to the table as critical research funding decisions are being made”
“At the end of the day what we’re always looking to do is expand our base of support so that we can do more great targeted research and accelerate that research on its path to regulatory approval and market it so that there could be more treatment options for patients.”
To Link to Post: http://www.vlogviews.com/geoffreyrushton/
KATIE BRINKLEY, Account Executive in D S SIMON’S DC office, speaks with GEOFFREY RUSHTON, Manager of Social Media and Public Information at PENN STATE UNIVERSITY, about how the university managed social media during the Penn State scandal in 2011.
Geoffrey Rushton’s VlogViews:
“Many of us were taken by surprise by the extent of the charges against Jerry Sandusky. We certainly knew he was being investigated, but we didn’t know the extent of that investigation. Nor did many of us know about the involvement of Penn State administrators at the time in that investigation. So initially we were caught sort of flat-footed.”
“We also learned about personal messaging. It was one thing to share the straightforward developments and the news that was coming out. But we also learned that we needed a face with it. When our new president came on board, we began sharing personal video messages from him and that was well-received at the time. “
“We had to find, also, some good that we could do out of this…And showing things like our students turning up by the thousands for a vigil for the victims of child abuse. Showing what our community is and remembering who we are and showing people who really are.”
To Link to Post: http://www.vlogviews.com/instagram/
Doug’s Vlog Views:
1. Instagram videos can be up to 15 seconds in length, longer than Vine and a length marketers and consumers are familiar with.
2. Instagram allows users to stop and start takes like Vine. This offers creativity in shot selection.
3. Instagram allows you to delete mistakes in their videos instead of having to restart filming from the beginning, unlike Vine.
4. Links to Videos On Instagram can be easily emailed and shared.
5. Videos On Instagram can’t be produced outside of the phone application. This limits quality.
6. The screen is a square format, not 16 X 9 as on HDTV. Don’t turn your phone sideways when shooting as you can’t flip the image.
7. There’s a cool factor now, but don’t do VOI and Vine just for that. View it as a distribution extension for your initiative. Done well, it can be a valuable one.
Edelman recently published a blog post on video video sharing. For additional insights on using Vine vs Video on Instagram: http://www.edelman.com/posRead More
To Link To Post: http://www.vlogviews.com/chucktanowitz/
Chuck Tanowitz’s VlogViews:
“Context means everything. You need to focus on what an influencer really has influence over and what your goals are with that influencer. If your goal is to be in the New York Times- who has influence over that reporter?”
“If you’re going to try to build a following within a couple of days, it’s not going to be a good following. How strong is that foundation you’re building? Simply reaching out to a reporter and pitching him once gets you a story. Building influence and credibility with that reporter gets you longevity.”
“One of the major problems in video, in general, is people thinking they know what it is because they watch TV and not understanding the costs involved in creating a quality video.”
To Link to Post: http://www.vlogviews.com/bradleywilson/
Bradley Wilson’s VlogViews:
“A picture, and in this case a video, speaks more than a thousand words. When you’re actually able to showcase a destination or people having fun in a destination, that’s more momentous than just a link or text alone.”
“When users consume those views, we’ve been able to showcase that they are far more loyal to your brand and will actually make them have that instantaneous purchase on that very same day.”
“We do the basic things like impressions and Tweets and Retweets. But what we’re really trying to do is understand those signals, as I mentioned, so signals where people might want to go on a particular destination, signals where people might be in destination. But, you know, I go back to that fulcrum of most people get inspired through their friends and, in fact, what is posted in a social network about travel.”
To Link to Post: http://www.vlogviews.com/tracyweise/
Tracy Weise’s VlogViews:
“Social media- it’s got a lot of benefits to it, it’s got a lot of challenges. And the one thing we learned last year with the shootings in Aurora was that people can use social media to get their own messaging out, which may be counterintuitive or counterproductive to what your organization’s goals are.”
“The one thing that’s important about social media is that you have the ability to get a message out immediately to a lot of people and it can be repurposed and resent out. But it’s never going to replace a government official saying, ‘We understand the crisis is enormous. We understand that people are scared. We understand that people are hurt and we feel for those families. And our hearts go out to them.’”
“If you don’t want to elevate your exposure, if you want to minimize it, I wouldn’t recommend using those hashtags and being connected. But if you’re really trying to get people to see your organization, to hear from your orRead More
To Link To Post: http://www.vlogviews.com/katherinemclane/
Doug Simon, President and CEO of D S Simon Productions, speaks with Katherine McLane, Vice President for Communications and External Affairs at The LIVESTRONG Foundation about the major communications transition the company is undergoing as a result of the Lance Armstrong scandal.
“We had to invent the way one reacts in this crisis. We did it by being proactive, not letting bad news beat us to the punch and being in control of as much of the story as we could be in working with great reporters to help us get news out that we knew was going to be a tough news day for the foundation.”
“Sometimes great things come from imperfect origins. We did our best with that idea and took it to heart”.
“We engaged in a good bit of public opinion research after Lance’s resignation to sort of take the pulse of how people in America felt about the foundation now and what were their impressions of our mission.”
“We asked the people if they would rather see a big name leading the mission and the effort to make people aware of the free services we provide in both English and Spanish or would they rather hear from average people. Resoundingly they said they want to hear from average people. We want to hear about preserving our fertility before we start treatment fromRead More
To Link To Post: http://www.vlogviews.com/hughforrest/
“The PEACE process is an acronym and the P stands for “patience leads to profits”. The idea is that slow growth is really important. That even in the fast paced environment in which we are now, things don’t happen overnight, and in fact often don’t happen for a couple of years. That was certainly one of the keys to (SXSW) Interactive’s growth”.
“The A stands for “acknowledge your mistakes and failures”. For better, for worse, we (SXSW) have made every mistake in the book, made that mistake twice and even three times. My experience is that it sucks to make mistakes, but if you do make those mistakes, acknowledge them, tell your community that you understand you did something wrong, that it didn’t go as well as possible and that you are working at ways to improve that in future years.”
“C is “customer service leads to customer engagement”. This is particularly true in this era of social media. The more you can reach out, serve your customers, engage your cusRead More