VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report
To Link To Post: http://www.vlogviews.com/jimjoseph/
On his new book:
“We should all have a personal brand. We should have something we stand for, that is consistent both in our personal life and our professional life. As marketers, industry people and agency people we should have a point of view and that’s why we get hired and why we’re a valuable employee and I personally see nothing wrong with expressing that appropriately in the social media space or any space.”
“It teaches people and walks people through the fundamentals of building a brand, such as knowing who you are, trying to understand who your customer is, trying to identify an emotional benefit and then how to weave that all into an experience that makes sense for you as a small business.”
To Link To Post: http://www.vlogviews.com/vishalmehta/
Mike Bako, Marketing Manager for D S Simon Productions, is joined by Dr. Vishal Mehta of Healthy TXT to discuss the innovative ways in which they are using mobile devices and text messaging to communicate the with the youth demographic about the serious issue of concussions.
Dr. Mehta’s VlogViews:
“In the past we would go to speak at events to raise awareness of concussions and we would distribute fliers. As you can imagine that is very labor intensive and you can only have so much reach.”
“The question was, how do we reach more of the youth in a more efficient and timely fashion.”
“Young adults love to be reached on their mobile devices via text. That is how they communicate and how they want to be communicated with.”
“What we developed was a way for the youth to register for this program either online or via text message. They would go through a seminar where they would receive a message a week for 4 weeks with a quiz at the end with a chance to win an iPad.”
“We were able to do all this in a way that they found to be cool and engaging.”
To Link To Post: http://www.vlogviews.com/marionwhite/
“We talked up the program in our regular communication and we also engaged the supervisors and team leaders to really talk it up among their teams.”
“The way we positioned it was that it was a way for people to showcase what they had done and to take pride in what they had achieved. That was one of the main reasons we got as many replies and responses as we did.”
“As we look to our next newsletter we are looking at the rich history of Kaiser Permanente for stories and images that tie to what we are doing now and where we are going in the future.”
To link to post: http://www.vlogviews.com/bestofces/
D S Simon Productions syndicated special “The Best of CES” will be airing in New York, Los Angeles, Chicago and nationally on DirecTV in early March. The Best of CES is hosted by Mario Armstrong, Digital Lifestyle Expert and 2011 Emmy Award winner for “Best TV Show Host.” “I’m really excited to host the show. CES is an incredible event. It’s great to be able to take viewers behind the curtain and give them an early look at great new technology,” said Armstrong.
The 30-minute long celebrity-packed special features segments covering the big stories of CES and was sponsored by Intel and Lowe’s who were featured within the program. “High-quality syndicated program is a unique opportunity for organizations to not only get the distribution in key markets but take advantage of significant opportunities to extend their brands through social media,” said Douglas Simon, President & CEO at video communications firm D S Simon Productions which developed the program.
In this segment, Mario Armstrong features key innovations from Intel including a broad new range of Ultrabook convertibles, detachables and tablets with all-day battery life. Intel Ambassador Mike Fard was featured. “This is an exciting time at Intel and in the world of technology in general. The landscape is evolving rapidly and the new technologies we highlighted at CES showcase some of the new ways in which people can interact with their PCs and mobile devices. WhethRead More
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As part of our expansion plans, D S Simon has hired Jim O’Reilly as Regional Vice President and Katie Brinkley has joined the team in our office at the National Press Building in Washington, DC.
Katie Brinkley has joined Video Communications and PRketing® firm D S Simon Productions at its Washington headquarters in the National Press Building. Ms. Brinkley is the Granddaughter of legendary broadcaster David Brinkley.
“Katie’s work in the non-profit and communications sectors and engagement with Washington’s media and political cultures make her a tremendous asset for our clients,” said Douglas Simon, President & CEO at D S Simon. “I’m excited to work with organizations that are looking to secure more coverage across multiple platforms for their initiatives and events,” said Ms. Brinkley.
D S Simon has also hired Jim O’Reilly as Regional Vice President. Jim, a newsroom veteran, has award-winning experience as a writer/producer in a previous stint with D S Simon. He’s gained significant experience advising clients on their initiatives during his years in broadcast public relations.
“Jim is a fantastic resource for organizations seeking counsel onRead More
To Link To Post: http://www.vlogviews.com/bewareofpopups/
Doug Simon, President & CEO of D S Simon Productions, appears on Ebru TV to offers his analysis of why in today’s opt-in culture advertising companies are making a big mistake using pop up ads on cell phones.
“If a company is looking to put these ads on people’s mobile devices, which is highly personable, it’s really a slippery slope for them. The content has to be so compelling, and powerful to be received it has to be a greater risk than benefit. You’re putting your brand at risk. The bad feelings that you’re generating may grow to outweigh the good feelings, even if there is a short term benefit”
“You should be especially wary of free apps- they are usually the ones that hold your phone hostage. They might offer us great things like free music, but in the fine print, you give them permission to give your information to marketers.”
To Link To Post: http://www.vlogviews.com/johnaburke/
Robert Schwartz, Account Executive and Washington Correspondent of D S Simon Productions, speaks with Johna Burke, Senior Vice President, BurrellesLuce , about the different ways to approach social media at the PR News Social Media Summit Taste of Tech in New York.
“There is no one size fits all and I think 6 months ago none of us would have thought Pintrest would have had its own track here at the session. I think it’s really a matter of staying close to your community, understanding where they’re going, where those like-minded individuals that you identify as your stake holders are going, what’s resonating with them, the types of message, the length of the message and the transition, and then make sure you’re relevant in that space as well.
To Link To Post: http://www.vlogviews.com/marianneeisenmann/
Mike Bako, Marketing Manager for D S Simon Productions, reports from the PRSA International conference in San Francisco. He is joined by Marianne Eisenmann of Companies Chandler Chico Companies to discuss the value of relationships in business.
Marianne Eisenmann’s VlogViews: “We all have friendships as individuals and it is just as important for businesses to have those types of friendships, nurturing those relationships, listening, understanding and how to quantify those relationships so they really pay off for the organization.”
Mike Bako, Marketing Manager of D S Simon Productions & Sports Editor of DailyNational.com, appears with Shepard Smith on Fox News Channel’s Studio B to discuss the historic accomplishment of Danica Patrick winning the pole position for the upcoming Daytona 500.
To Link To Post: http://www.vlogviews.com/timwestergren/
Pandora Founder and Chief Strategy Officer Tim Westergren discussed the benefits of listening to customer feedback and strategies for building your brand with D S Simon Productions Marketing Manager Mike Bako at the 2012 PRSA International Conference in San Francisco. For information or to register for the 2013 PRSA International Conference, please click here.
Tim Westergren’s VlogViews:
“You need a large amount of data to get meaningful data. We have a steady stream of data constantly flowing in. Data sometimes is like being on a fashion runway with a new jacket. People are constantly pointing out every zipper or button that they do not like. You are under a microscope but it is incredibly valuable.”
“One thing you need to be aware of with feedback is that there is a tendency for the power users to be the most vocal critics and if your interest is in creating and providing a service that has broad appeal ones person’s very strong opinion might not be applicable to the larger using audience.”
“Do not be swayed by the louder vocal minority, but listen and absorb so that you can get better and improve.”