VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report
To Link To Post: http://www.vlogviews.com/robertudowitzstevedrake/
Robert Schwartz, Washington Correspondent for D S Simon Productions, reports from the PRSA Mid-Atlantic District Chesapeake Conference in Baltimore, MD. His guests are Robert Udowitz, and Steve Drake, Principals at RFP Associates LLC. They discuss the most common issues that clients and PR agencies have with one another and how to best deal with those issues in order to create a more harmonious working relationship.
Robert Udowitz & Steve Drake’s VlogViews:
“Everything starts with the RFP. When a client looks to hire an agency, they have to really pay attention and stick to a process that includes really creating a scope of work, accurately budgeting and giving it the time to identify the correct agencies that can respond to their RFP and potentially give them the work they require”
“There are a lot of tips [for agencies] but I think that a lot of them are wrapped up in one overall suggestion which is make sure that you and the client see and understand fully the scope of work before you really get into the program, or as you get into the program.”
To Link To Post: http://www.vlogviews.com/kelseyreckjasonlosover/
Robert Schwartz, Washington Correspondent for D S Simon Productions, speaks with Planit’s Kelsey Reck & Jason Losover at the PRSA Mid-Atlantic District Chesapeake Conference about their session regarding popular tools Planit uses in measuring ROI for its clients.
Kelsey Reck & Jason Losover’s VlogViews:
“Today was all about building measurement into social and PR campaigns. How you calculate ROI, measuring key indicators and really determining if your campaign was a success or not”
“Everything you do in social media is custom and that all of the tools that you use have to be specific to the objectives that your client sets or that you set for your client”
To Link To Post: http://www.vlogviews.com/zachhoffman/
Doug Simon, President & CEO of D S Simon Productions, speaks with Zach Hoffman, Founder and CEO of Exults Exults, about lesson learned about communicating on social media from this year’s presidential campaigns.
Zach Hoffman’s VlogViews:
“What you see with the Obama campaign is that they are doing a better job of empowering followers to spread their message.”
“It speaks to the power of campaign building, to the power of momentum. With well structured, well planned out campaigns and building into specific initiatives you can capitalize on social media at a whole new level.”
To Link To Post: http://www.vlogviews.com/postelection/
Mike Bako’s VlogViews:
“President Obama set the bar high for himself with his 2008 election night victory speech so he had a lot to live up to. Live up to it he did. It was vintage Obama as he mixed style, passion, compassion, and substance to deliver a speech and outline some of his goals for the next four years.”
“Obama came across as a lot less emotional and a lot more practical this time around. He spoke about reaching across the aisle to work together and even said that he hopes to meet with Mitt Romney in the near future to see how he might be able to help or what advice he might have to offer.”
“Very matter-of-factly Obama set out a challenge to himself to govern. He said that the war is over, the economy is on the rebound and now that the campaign is done it was up to him to make some of his pledges and plans come true.”
To Link To Post: http://www.vlogviews.com/2012presidentialdebate3/
Governor Romney missed opportunity at the final Presidential Debate
“The verdict is clearly in, whichever candidate is more caustic, more argumentative, and more harsh is deemed the winner in the modern era of presidential debates; clearly the idea of being presidential has gone out the window.”
“In the third debate, very surprised that he (Governor Romney) came out soft, playing not to lose, somewhat as President Obama did in the first debate. We’ll see if that cost Governor Romney a chance at the Presidency. Just like President Obama in the first debate, Romney had a chance to lock it up with a good performance, he didn’t do it.”
To Link To Post: http://www.vlogviews.com/prketing-2/
PRketing® is a new approach to brand building that relies upon content creation and distribution to achieve business and marketing goals. D S Simon Productions, recently received trademark approval for PRketing® from the US Patent and Trademark office. As the name suggests, the content has to be good enough that journalists (and individuals in our opt-in culture) will air, post, watch and share the content across all media platforms. That’s the PR part. At the same time, you need to be achieving goals of the organization with your initiative and communication efforts. That’s the marketing part.
PRketing® makes the PR function the driver of the integrated marketing/communications team and increases the power of PR to the C-Suite. It can significantly boost the value of the agency client relationship for both the agency and the client. Rather than be distracted by which spending silo your communication initiative belongs in, you are better able to focus on achieving organizationalRead More
To Link To Post: http://www.vlogviews.com/vpdebate2012/
In the first two debates, both President Obama’s and Vice President Biden’s closing statements seemed to lack the preparation given to the closing statements of Governor Romney and Congressman Ryan. As a communicator, it is a missed opportunity. Here’s my suggestion for President Obama for the next debate.
Thank you. Are we better off than we were four years ago?
Ask an auto worker in Ohio or Michigan who would have been out of work if we let General Motors go bankrupt as Governor Romney advocated. Unemployment was 8.3% when I took office and we were losing 800,000 jobs a month. It’s now at 7.8% and we’ve adding more than five million new private sector jobs.
Ask someone who has their retirement savings in the stock market. The stock market was at 7,900 on my inauguration day. Today it is over 13,000.
Ask a parent whose child couldn’t afford HealthCare but is now allowed to stay on their plan. The number of Americans without healthcare dropped by more than 1.3 million because of the Affordable Care Act and this has helped small businesses. One business owner Doug Simon of D S Simon Productions told me he saves thousands of dollars a month because young people stay on their parents plan. He’s been able to hire new workers because of ObamaCare.
Ask the mother of a soldier who has bRead More
To Link To Post: http://www.vlogviews.com/2012presidentialdebate1/
Could John Kerry Blow Another Election?
“With the exception of Dole vs Clinton, the last seven presidential debates against incumbents have all been won by the challenger going back to Jimmy Carter.”
“Obama would have been judged un-presidential if he attacked Romney.”
“Obama’s one strategy that could have made it a draw maybe would have been highlighting the difference between the Republican platform and his positions – preventing Romney from taking the middle.”
The predicted plan for Obama:
Rely on Jon Stewart
Strengthen reaction to Libya before the VP debate
Turn Joe Biden loose
To Link To Post: http://www.vlogviews.com/frankeliason/
Doug Simon, President & CEO of D S Simon Productions, speaks with Frank Eliason, Director of Global Social Media for Citibank at the PR News Digital PR Awards about how social media has positively affected customer service.
“People are choosing to go to social media because that’s their preferred channel because now they can really get a brands attention. The challenge to it is brands aren’t fixing what’s broken, so more people are going to social media. We’ve seen the increase over the past few years go dramatically. My prediction is the next 2-5 years it’s going to be extraordinarily busy unless we fix what’s really broken which is the basis of our customer service today.”
“I think we have to change the culture in organizations, it has to be about let’s get it right, and that takes getting senior leaders to actually paying attention to the phones, it takes asking the question of all levels of your organization asking questions of your own customers because they’ll have the feedback for you. No one wants these brands to fail, no one wants you to blast the brand, they want to celebrate them and so find ways to keep engaging, that way and the more you do it the beRead More
To Link To Post: http://www.vlogviews.com/amygoodwin/
Robert Schwartz, Account Executive and Washington Correspondent of D S Simon Productions, spoke with Amy Goodwin, Director, Institutional Internal Communications at Johns Hopkins Medicine about creating a winning employee newsletter.
Amy Goodwin’s VlogViews:
“The newsletter magazine category it was really wonderful to get the award because it’s our employee newsletter and it’s how we keep the staff informed about what’s going on. We have forty-four locations, we have a huge geographic spread, thirty-four thousand employees so it’s an important vehicle for us.”
“ We really worked on how to build out that site to appeal to their needs, really populate it to what they wanted and make it interactive. There’s surveys, there’s trivia, there’s fun, we had some events we put the pictures there so we’ve incorporated everything that we know as PR practitioners targets an audience and we really used as many tactics to hit them.”