VLOG of the Month: Media Takes “Hands Off” Approach to FTC Native Advertising Compliance According to D S Simon Report
To Link To Post: http://www.vlogviews.com/jeweljonestianaallen
Robert Schwartz, Account Executive and Washington Correspondent of D S Simon Productions, spoke with Jewel Jones and Tiana Allen of Ogilvy Public Relations Worldwide about taking home the big win at the 2012 PRSA THOTH Awards.
Jewel and Tiana’s VlogViews:
“This is one campaign that we won several awards for and it all started with our research and so laying that foundation and developing a very comprehensive campaign that was measurable that had tactics that extended themselves across our objectives it was actually quite easy to put the award entry together”
“We had two great partner organizations to work with us Chi Eta Phi Sorority and The American Diabetes Association and bringing them together in our campaign made all the difference. They were really the key factor in being so successful in this grassroots effort that we were able to bring so many different groups across the country together to recognize kidney disease during National Kidney Month.
To Link To Post: http://www.vlogviews.com/lauragross/
“We had really good results from this award application. Our job was to fill the audience at the DC Shorts Film Festival and what we did was we were able to reach all types of bloggers and reporters and film reviewers about this award and we were able to increase the audience, increase the revenue to the DC Shorts Film Festival, and I think the results realty stood out.
“We were really able to increase the revenue for the DC Shorts Film Festival and even spread the word to make it one of the more premier film festivals in the city not to mention it’s the largest shorts film festival outside of California so we keep increasing the reputation and getting international and national acclaim for it from the media so the client is very happy.”
To Link To Post: http://www.vlogviews.com/michaelweiss/
“The theme of it [the Thoth Awards] is Celebrating Champions and I was a champion in figure skating and these people are champions in their industry as well and they’re the best that PR has to offer and we’re here to represent them and honor them this evening”
“It’s really just create as many avenues as possible. I mean I was emailing my kids soccer teams and hockey teams and things like that just to get the word out because you never who may know someone else and that gets forwarded along to someone else who makes a decision and ends up supporting the Foundation or whatever your cause is.”
To Link To Post: http://www.vlogviews.com/billstubbs/
Jovanna David, Director, Southwest Operations of D S Simon Productions, speaks with Bill Stubbs, Host of Moment of Luxury Television Show, President of William W. Stubbs & Associates, and author of “I Hate Red, You’re Fired! The Colorful Life of an Interior Designer” about building your own personal brand.
“I think with the internet now, that’s what changed the whole playing field, we have access to millions of people”
“As I begin thinking of myself as a brand I guess the first part of that was media related with how do you access national media, and for me at that time it was really through magazines and so I was very focused instead of trying to get in every magazine.”
“I think you have to focus on what are your strengths and where do you want to be and really do a lot of soul searching of defining your brand, understanding your brand, how do you want to be perceived, and then what does that perception bring you. It’s one thing to come up with this kind of grand idea of who you are, but there has to be an end of result in all of that and where do you want this to take you.”
“It’s very methodical, you have to have a plan and you kind of just keep chipping away at it, and many days it feels like you’re getting nowhere. On a day to day basis I thiRead More
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“Houston has a level of diversity, both in population and in companies based here, that can rival New York City. There is so much great content being created by the firms in this area that it was a natural fit for D S Simon to expand our services to the Southwest to meet this growing need.”
“We feel like the PRketing approach that we use can open doors and change the ways that firms approach campaigns in our current opt-in culture.”
To Link To Post: http://www.vlogviews.com/2012dncreview/
“I give an A to Michelle Obama for being able to bring emotion into her speech and carry that emotional ride all the way to the end. She obviously passes the first lady test with flying colors and it shows in the approval ratings that she has had over the last four years which have been higher than her husband.”
“Bill Clinton gets an A+ for making a compelling argument for another four years of the current administration and for delivering a speech that while long, kept viewers at home and in attendance thoroughly engaged throughout.”
“President Obama would have to get a B or a B- in his because it did not quite rise to the level of the previous two nights and was basically a typically effective Obama speech but did not rise to another level.”
To Link To Post: http://www.vlogviews.com/2012dnc3/
“For as good as he was, I don’t think Obama delivered his best speech. It will not be remembered as the speech of a lifetime. One factor working against him was the setting. Moving the speech from an outdoor football stadium back to the indoor convention space made it difficult to repeat the excitement of his 2008 speech.”
“Obama was at his best when he was making the case for four more years of his administration by pointing out policy differences and highlighting the foreign policy gaffes of Mitt Romney. But he gets minus marks for not taking those comments far enough and describing what the next four years would be like if he continued as president.”
To Link To Post: http://www.vlogviews.com/2012dncday2/
“Bill Clinton took all 48 minutes of his speech to make a point by point rebuttal to claims made by Republicans. He was able to weave in stories and use his folksy charm to keep the audience at home and in the arena on the edge of their seats the entire time.”
“He went back to raise the specter of the mess that President Obama inherited from the previous administration on his first day on the job. He even poked fun at himself by saying that not even he would have been able to clean up that mess in just 4 years.”
“Every point was assessed and majored to make sure that it had a positive impact on the campaign.”
“President Clinton was presented front and center at the DNC while not much has been made of the invisibleness of former President George W. Bush at the RNC.”
To Link To Post: http://www.vlogviews.com/2012dnc1/
Doug Simon, President & CEO of D S Simon Productions, offers his analysis of the first night of the Democratic National Convention in Charlotte, NC. Find out why the Dems were at the top of their game from the speakers they chose down to the enthusiasm and organization of the audience.
“Both Castro and Michelle Obama delivered well organized and choreographed speeches. The crowd seemed more passionate and unified in message and in attitude at the Democratic Convention than at last week’s RNC.”
“The crowd at the DNC showed that it is a lot easier to be excited and enthusiastic when you are <em>for</em> something rather than just <em>against </em>something or someone and the primary emotion is anger as was the case at the RNC.”
“The Democrats score high marks for their first night for being better organized than the RNC, having speakers with strong messages and delivery, and for all the events surrounding the nights festivities.”
To Link To Post: http://www.vlogviews.com/prsahouston/
Doug Simon, President & CEO of D S Simon Productions, speaks with Jovanna David, Director, Southwest Operations for D S Simon Productions, about what to expect at PRSA Houston’s PR Day on October 31st 2012.
“We are going to be showing specific examples and we are going to try to make it so that individuals can leave with a framework that they can use on their own projects and with their own clients.”
“People want to opt in. There’s an audience out there for whatever you’re doing but you have to create interesting content and give it to them in a platform where they can consume it and that’s something that we bring to the table and something that we call PRKeting and it’s really understanding and bringing together all facets of your communication and making it visual and making people want to opt in and seek YOU out.”